Charlie Watson is the author of The Runner Beans, which was recently ranked number one in the Top 10 UK Fitness and Exercise Blogs. Charlie is a marathon runner, fitness fan and self-professed foodie. We spoke to her about keeping it real, her favourite kit and working with PRs.
How would you describe your blog?
An honest, attainable approach to fitness and running. I share the trials and tribulations of marathon training, fear of the weights section at the gym and my uneasiness with shedding for a wedding.
My goal is to champion the journey to a healthy, more active life where honest fitness and food makes wellbeing more accessible to all – without losing sight of the real lives we lead.
Why did you start your blog?
I started my blog when I signed up for the London marathon in 2012 – originally it was to coerce friends and family into sponsoring me, then it helped keep me accountable to my fitness goals and has developed into a training journal as well as a source (I hope) for information and inspiration for runners, newbie gym goers and fitness enthusiasts alike.
What makes your blog different from other fitness blogs?
I don’t have abs, I’m not a fast runner, I’m just an average enthusiast sharing the ups and downs of real life and training… with a side of chocolate and gin! For me, it’s all about balance. I like to train to complete challenges, like marathons, ultra swims, and an Ironman 70.3 in the future rather than strength or aesthetics.
What’s the next big fitness trend going to be?
I think Swim/Run races are going to get bigger, and I think Ultra races will increase in popularity (as they already are). I am tempted to sign up for one – I’ve heard the aid stations are way more fun than marathon aid stations!
What piece of equipment or tech is your go-to workout companion?
I love my Adidas Ultra Boost trainers and my Garmin watch to track my runs.
What’s your favourite workout class or routine?
Favourite workout class is Barre and BodyPump (aside from running, obviously!).
What was your favourite blog post to create and why?
I love sharing the marathon race recaps as I work really hard to train for them and create content during the races, but I also love the more open/honest posts such as my feelings on losing weight for the wedding.
How do you see your blog developing in the future?
I’d like to develop my YouTube channel further as well as creating more active travel content, and sharing my knowledge as I continue my Dietetics degree.
What makes your blog successful?
I think it’s my honesty, my realness and my persistence to train for my goals. I’ve been blogging for five years and am growing, developing and changing online as well as in real life. I’m average, and proof that others can achieve their goals if they work hard and believe in themselves.
How do you like to work with PRs?
I love partnering to make creative, interesting content that’s helpful and fun for my readers (and me!). I like to brainstorm ideas that match with brand campaigns on longer term partnerships to create value for both the company and my audience.
What one thing should PRs know about you?
I love to travel and I am studying to become a dietitian. I love working with brands that want to work together to create awesome content!
What are your favourite blogs to read?
I love a lot of American fitness blogs such as Pumps and Iron, Run to the Finish and the Real Life RD, plus I get inspiration from beauty/fashion blogs such as Inthefrow, Lydia Millen and Hello Fashion. I also really enjoy watching YouTube videos from lifestyle, fitness, fashion and beauty bloggers.
Charlie Watson features on the Vuelio Media Database along with thousands of other bloggers, influencers and journalists.