For most PRs monitoring online conversations, knowing what your customers are looking for, responding to complaints, or engaging with audiences on social media channels is essential.
Here at Vuelio we help thousands of PRs, marketers, and brands to find out what people are saying about them online, across millions of social media platforms and sources, anywhere in the world. But if you are still unconvinced here are five reasons why social media monitoring is essential.
1. Engage in conversations
Do you know what people are saying about you across different social media channels? If not, social media monitoring helps you to engage with people who are talking about your brand or the social media conversations that are most important to you. Using monitoring services like Vuelio will help you to analyse these conversations and transform one-sided mentions into fruitful relationships.
2. Identifying influencers
Another benefit of social media monitoring is being able to communicate and identify influencers. Creating successful influencer campaigns is not just about finding a blogger who has a large following to promote your services, it’s about matching with an influencer who represents your values and brand identity. Social media monitoring gives you a head-start by giving you the tools to see what influencers are chatting about on their channels, what their interests are, how they like to engage with their followers, which will help you to strategise how to best engage and reach out them. It will also help you to discover which bloggers have the most influence on your topic.
3. Crisis Management
As many of you know, social media presents more complex challenges to maintaining your brand’s reputation in this digital age. If an unexpected crisis unfolds that threatens to dismantle your company’s reputation, social media monitoring can support you in providing real-time monitoring and help you to stay on top of conversations before they become a full-scale crisis.
4. Track viral success
For most PRs the goal is not just about securing traditional media coverage, it’s about creating content that will potentially go viral. Social media monitoring provides you with metrics needed to measure engagement ranking, social media followers, and the number of people who are commenting on your content on channels like Twitter. Most importantly social media monitoring helps you to demonstrate ROI on your campaigns.
5. Identify trends
As we come towards the end of the year, perhaps it’s time to think about the trends that will have the most impact in the near future. With social media now leading way for most trends, using monitoring tools like Vuelio can support you in planning future campaigns that integrate these new trends. Through being given advanced insights, you will have the edge over your competitors which will put you in good stead for 2017.