How does Vuelio decide its weekly Top 10 blog ranking is a question we’re often asked – by bloggers aspiring to make it on the list (or angry because they didn’t), by PRs looking to work with top bloggers, and by the media as they chronicle stories from the amazing blogosphere. And while we’re happy for the questions to keep coming, we’ve written this post to address some of the frequently asked questions (and misunderstandings) to make it easier for our readers to understand the value of the Social Media Index and how it all comes together.
What is the Vuelio Social Media Index? The Vuelio Social Media Index is a catch-all phrase that describes the way we manage the information held in our database, and as such is often used to refer to the database itself.
Our blog rankings list the most influential blogs across a variety of topics and interests found in the database, ranked according to various datapoints in the index. We started publishing blog rankings in 2008, and since then the method by which we determine influence has been in constant evolution
How does it work? Vuelio uses a proprietary algorithm to rank all the media in our database. For the rankings, we put (usually) the ten most influential blogs in order, after the automated results have been carefully reviewed by our team of in-house researchers. The methodology takes into consideration a number of factors including social sharing, topic-related content, post frequency, social media influence, traffic, design and interactivity.
How often are the rankings updated? Our database is constantly updating, as it draws on real-time information about media properties and the influencers responsible for them. We publish a ranking for a particular sector or area of interest once a week, and will try to publish the latest standings on at least an annual basis so as not to leave old, out-of-date rankings lying around, cluttering up the site!
How does Vuelio decide the week’s ranking? We plan our ranking schedule on a quarterly basis. We try to keep things topical, working around popular events, shows, festivals and holidays in the UK, while also reflecting the historical popularity of individual rankings, as well as focusing on particular areas that are important to our overall business strategy.
How does it benefit bloggers? The rankings recognise and list the most influential blogs from the topic/category their blogs fall into. It can be used by bloggers to their advantage in demonstrating how their blog ranks against others in the category, and gives them publicity, both within the PR and marketing community and among the wider public.
We also regularly feature our top bloggers as well as others in our database on our blog in what we call our Spotlight interview series.
How does it benefit Vuelio? It allows Vuelio to demonstrate the power, strength and reach of its blogger database and research facilities while also strengthening our relationship with bloggers. The popularity of the rankings and the traffic they generate for our website have made them key elements of our overall marketing approach.
Our rankings also helps set a benchmark for the blogging industry and serve as a resource to our clients who are primarily in the PR and communications sector.
Photo Courtesy of Rosaura Ochoa on Flickr