London Borough of Islington – Online Media Centre
Islington Council, or more formally the London Borough of Islington, is a local authority serving over 206,000 inner London residents.
As a local authority it puts fairness at the heart of its work, and focuses on delivering efficient and value for money services in the face of drastic cuts to Government funding.
Communicating information to residents is a crucial council function. Announcements and Corporate information need to be published and disseminated in a quick and consistent manner without creating additional work for the busy communications team. Islington Council sought a software solution that was both easy to use and maintain.
Vuelio’s Online Media Centre solution delivered a branded corporate newsroom centre, which dovetailed seamlessly with Islington Council’s corporate website, bringing traditional news releases and social media publications together in the same place.
Inbuilt Social Media tools mean that news releases, images and videos can be instantly shared to amplify the council’s message with its target audiences.
As well as implementing the Council’s brand in full, the Online Media Centre is compatible with all major browsers, as well as providing a responsive design for mobile devices. Content is Search Engine Optimised (SEO)
By creating and publishing News Releases from within Vuelio – and then publishing through multiple distribution channels- Islington Council was able to overcome one of the main barriers to its communication strategy; the time intensive nature of media management.
Amplify Message. Simultaneously publishing to traditional and social media channels means a larger audience can be reached, whilst analysing the popularity of content means you can streamline and target your future communications.
Improved Efficiency. Create once – publish same message to multiple channels. Removes the hassle of copying and pasting the same message to several systems, so you spend less time on routine activities.
Promote Corporate Brand. The modular nature of the Vuelio Online Media Centre allows us to apply customer brands across the site, whatever your aesthetic requirements.
Working together with Vuelio, we’ve created an online media centre that is quick and easy to publish to, and reflects Islington Council’s corporate identity. The site hosts news releases and associated images in a format that’s easy to search, and simple to share via social media.
It’s given us the ability to share news and information online far more quickly than we could before, which is a huge advantage. Plus, the team at Vuelio were responsive to our needs and very professional to work with.
Siân Williams, Deputy Head of Strategy and Communications (Media and Corporate), Islington Council