Webinars & VIdeos


5 Steps To Managing A Crisis In A Social World

Would your business survive a PR catastrophe?

In a world of social media, there is no such thing as a small crisis. When a simple tweet from a disgruntled customer can today prompt a global backlash, PRs and marketers must be armed with the skills to cope with a crisis as it unfolds.


Pitch Perfect – Giving Journalists What They Want

Is your PR out of sync with journalists? Vuelio’s latest webinar will fine-tune your approach to make sure it’s pitch perfect!

Our guest speaker, Janet Murray, PR coach, consultant and journalist, will give you straightforward, practical advice and tips to transform your PR, ensuring your content and your approach meet journalists’ needs and expectations.


The Press Release Clinic

Need to revive that dying press release?

Book your appointment at The PressRelease Clinic and watch as The PR Coach, Debbie Leven, explores, examines and remedies two press releases in real time – and in under 15 minutes. The free assessment is followed by a Q&A session where webinar attendees can get a diagnosis on their press release approach and quiz The PR Coach on what it takes to get positive results.


The State Of Social PR – And What It Means For You

Are you doing social media right? Our 2015 study of the UK PR industry found that PRs are using social media to promote content and pitch journalists – but nearly 40% never respond to questions from the media on networking platforms. What then is social PR all about?
We’re joined by Stuart Wilson, Head of Corporate Affairs, Communications and Marketing at Learning and Skills Council Scotland to discuss:
  • the platforms PRs are using now and what they’re getting out of them
  • how PRs are using social media to improve their productivity
  • why social is changing the nature of journalist-PR relationships and the nature of PR itself


How to Pitch Journalists On Social Media

Almost all UK journalists use social media for work – but only 32% of PRs use social to contact journalists directly. Shouldn’t PR engagement be significantly higher? And are those PRs using social media to pitch getting business results? You’ll find out if you watch our latest webinar, How to Pitch Journalists On Social Media.
We’ll be joined by agency owner and digital specialist Jim Hawker who will be serving up hints, tips and best practices to help you improve your social pitch.


How Journalists Use Social and What It Means for PR

BBC’s assistant editor of social news Mark Frankel is joining us for a webinar to discuss how journalists of all kinds use social media in their work!

We’ll focus on the most important, interesting, and useful findings, including:

  • the platforms journalists are using now and what they want from them
  • how social media is continuing to change the nature of journalist-PR relationships
  • why journalists’ use of social media is in decline – despite it remaining essential to their work


Social Media Marketing vs Social PR: The Big Christmas Grudge Match 

With both PRs and marketers engaged in social communications, how can both win?

Listen to the recording our December webinar with THE voice of digital communications in the UK, Neville Hobson to find out:

When should PR and marketing work together?
Where is one more effective than the other?
Can they and should they be separate at all?


Matt Webster, Director of Media Bounty, on what makes some social media marketing campaigns so successful

How can you be sure your social media marketing contributes to the bottom line and delivers the best possible ROI?

Matt Webster is a founding director of Media Bounty, the leading digital marketing agency. He has vast experience of developing successful social media campaigns for brands of all sizes – and in this complimentary webinar, he’ll go through some of the very best examples and explain just what makes them tick.


Beyond PR to Affiliate Marketing, Brand Advertising and SEO

If you’re only using media outreach for PR, you could be missing out on a whole range of powerful digital marketing activities, such as affiliate marketing, native advertising and search engine optimisation.

In this webinar, we’ll talk to Speedie Consulting director Jason Hulott on how his teams use Cision to identify the most relevant sites for brand advertising, to build stronger relationships with media partners and to improve search engine rankings through targeted link building and social networking.


Webinar: Why Brands Need Newsrooms

Research shows that 97% of journalists think it’s important for organisations to have an online newsroom. Why? Because the way content is now consumed has changed – social media is becoming integral to reporting and information-gathering, pushing companies to find an integrated approach to content assimilation and distribution across traditional and new platforms.

This webinar is aimed at giving you an in-depth look in to the power of newsrooms, and how marketers are using it to create an environment which is easy for consumers, influencers and journalists to find and share their story.


Webinar: 10 Steps to Social Success

With the rise of social networks and the overcrowding that exists in the digital space, it is becoming increasingly clear that simply reaching out to audiences on social media is not enough – you have to keep them engaged and in-conversation with your brand to actually have an impact on your overall communications.  Packed with fresh social media tips and insights, this webinar will help you break through the clutter and understand what it takes to make the most of your network, in 10-easy steps.


How to Increase Your Digital Influence

Learn how to make your communications more powerful by reaching those people whose influence will work for you. We’ll walk you through the best ways to identify and connect with your target audience, as well as introduce you to lucrative new markets through extended digital networks.


Digital PR – Better Tools, Better Results

Find out how to get the most out of your digital PR with Cision, including making outreach as personal as possible using biographical data, the benefits of using a newsroom to pull traffic to your content, and why a news archive is more cost-effective and versatile than traditional media monitoring, and ideal for researching the media, your […]


Content Marketing – Amplification & Breaking Bad

Cision UK’s Jake O’Neill discusses the importance of creating quality content and getting it in front of a larger (and still relevant) audience, using examples from Cision clients and hit TV series Breaking Bad.  Fill in the below form to request a recording:


PR Strategy – The Right Tools For the Job

Cision UK discusses how the changing face of the PR industry calls for a digital & integrated PR strategy. The webinar uses Cision and Cision Social Media to demonstrate how communications professionals can use research tools to feed into campaign planning, keep on top of social reputation and demonstrate ROI.


Building Relationships With the Media

Cision UK’s editorial coordinator Jake O’Neill discusses: the importance of detailed research and careful targeting; using social media to improve relationships; practical tips for more successful pitching; how to avoid journalists’ PR pet peeves.


Webinar: Get Social With Cision

Kester Ford, Cision UK’s head of product and marketing, uses the Cision software to show how: Our unique influencer rating lets you quickly find and engage the social contacts most relevant to you; Publishing to your own social media newsroom drives traffic, builds fans and increases your story’s reach; To discover and manage the parts of social media chatter that are important to you.


Webinar: Social Business with Philip Sheldrake

Jay Krall speaks to Philip Sheldrake, Managing Partner at Euler Partners and the author of ‘The Business of Influence’, and ‘Attenzi – a social business story’ about the impact of social web and related technologies on organisational structure, culture, process and performance measurement this decade.


Webinar: Social Journalism 2012

Cision webinar reviewing our 2012 UK social journalism study and its implications for the communications industry.


Webinar: Reputation Anxiety with Tim Burt

In his bookDark Art, the Changing Face of Public Relations‘, Tim Burt describes dramatic changes taking place in PR that threaten the industry’s very existence. In this special Cision webinar, Tim joins Cision for an exclusive webinar discussing his views on journalism, public relations and the state of digital media.


Webinar: Social Media Insight & Influence

A Cision webinar examining how social media is shaping our communications. We offer insight on understanding the impact of online conversations relating to you, your brand and your business.


Webinar: Twitter for PR Pros

Learn how to use Twitter to engage with your target audience including customers and key influencers. Cision’s webinar takes you through digital media influence, management of contacts, campaign outreach and what it takes to identify the right influencers for your brand. We also discuss crisis management and how to utilise and manage Twitter as a customer service tool.

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