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White Papers

February 18, 2016

The New Social Media

Do you know what the next wave of social media can do for you and your audience? Our latest white paper examines three of the fastest growing social media channels for 2016 and gives you the lowdown....

January 4, 2016

The Press Release Formula

The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever. Our latest white paper breaks down the anatomy of a press ...

April 28, 2015

Social PR Study 2015

The majority of UK PRs use social media for work on a daily basis - yet nearly 40% never respond to queries from the media on networking sites. What, then, is social PR all about? Find out in the inaugural Social PR Study 2015....

April 8, 2015

The Politics of PR

Paul Staines, the UK’s leading political blogger, Mark Frankel, the BBC’s social media guru and John Crowley, digital editor for WSJ.com bring you the crucial dos and don’ts in election coverage in our new white paper, The Politics of PR....

March 19, 2015

Social Journalism Study 2015

Our latest Social Journalism Study explores the ways that journalists are using social media, charting the changes we’ve seen over the last four years and predicting the trends that will shape the PR-journalist dialogue in the coming ...

August 14, 2014

10 Tips to Optimise Your Content

With the tools available today, a great piece of content that is optimised for search and social media can deliver value immediately, as well as for years to come. Our tipsheet helps you take your work to the next level by optimising ...

May 22, 2014

Social Media for Business in 10 Easy Steps

With the rise of social networks and the subsequent overcrowding that already exists in the digital space, it is becoming increasingly clear that simply reaching out to audiences on social media is not enough – you have to keep them ...

May 7, 2014

The Four Elements of Digital Marketing

In the wake of William Shakespeare’s 450th birth anniversary, we decided to recognise his contributions not just as a master playwright, but also as a master of communications who had total command of his subject, his audience and his ...

April 29, 2014

PR lessons from the pros

Expectations from PR teams are higher than ever, and 2014 will be the year that cutting through the jargon will be key to success. We've spoken to industry experts about what it is that companies really want from PR to bring you tried ...

April 29, 2014

Seven Pillars of Communications Wisdom

Influence marketing is key to communications of all kinds – from PR to SEO, from event promotion to branded content. So what are the new rules of the digital game? Is the press release really dead? How should you talk to these new ...

April 17, 2014

PR Social

How do journalists want to be pitched on social media? And how are the country’s leading PR Officers getting the most out of social media platforms? We’ve spoken to top UK journalists and the comms departments of leading FTSE 100 ...

March 24, 2014

Social Journalism Study 2013

In 2013, how do UK journalists use social media? What is its purpose? How does it impact their work, their relationships with PRs, and the future of journalism itself? The UK instalment of our 3rd annual Social Journalism Study, ...

February 12, 2014

Content Marketing

So you’ve written an excellent blog complete with credible facts, eye-catching imagery and informative graphs. You’ve hit the publish button and shared the content on relevant social media sites. Now what? Our white paper can help you ...

January 28, 2014

Crisis Management

If disaster strikes, could your team handle it? For communications professionals that are already very busy, having to respond to a crisis is likely to be one of the most stressful times. Our whitepaper is designed to provide handy ...

January 25, 2014

PR Dos and Don’ts

When it comes to the pitching preferences and pet peeves of your media contacts, are there questions that you wish you could ask? Vuelio’s can help. We’ve been grilling journalists and bloggers to find out what they love (and hate) ...

September 10, 2013

Boost your boardroom credibility

As a communications professional, you already know that PR is key to achieving business objectives, but this can be tricky to show your colleagues. Our whitepaper is designed to provide handy tips to make demonstrating return on ...

April 5, 2013

Global Social Journalism Study

In the 2012 Global Social Journalism Study, we’ve asked journalists from around the world how they use social media, and how it impacts their work. Unique to this year’s study is the identification of five types of social media users, ...

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