Last Updated 04/10/2017
After writing for publications including the Guardian, Jane Cunningham fell in love with beauty writing and has never looked back. Originally, British Beauty Blogger started as a place for Jane to write about the things that she couldn’t include in the magazines, including truly honest experiences with products. Now the blog offers readers daily posts featuring both luxury and affordable skincare, makeup, fragrance, hair and nailcare brands – including Mac, Primark, Dolce & Gabbana and Giorgio Armani. Be sure to find direct, personal and straight to the point reviews and recommendations.
Caroline Hirons is a beauty expert with years of training and experience under her belt. Her self-titled blog is a resourceful platform which offers readers the ins and outs of the beauty industry and trade. Providing reviews, tutorials, and updates on skincare, makeup and treatments – you can guarantee that the blog only showcases trusted products and regimes for a variety of different skin types.
3. Really Ree
Really Ree was created by Anne Marie Lodge (also known as ‘Ree’) to share her passion with beauty with as many people as possible. The reason behind the name and the concept of the blog, was to share honest and straight to the point reviews and experiences, and to also provide readers with tips from her diverse range of beauty knowledge. Now armed with a team of writers, Really Ree focuses on makeup, hair, nails, skincare, and fragrances to help a diverse range of readers.
A Model Recommends was created by international fashion model, writer and beauty insider Ruth Crilly, to give readers insight into the recommendations of an industry insider. After having to maintain her skin for her career, Ruth knows the best products to use to lift, tone, brighten, polish and enhance your skin. The blog features affordable and skin friendly beauty products, including cleansers, makeup removers, primers, foundation, moisturisers, and a peak at Ruth’s favourite products and skincare routines.
Canadian born Estée Lalonde (who previously blogged under the name Essie Button) is one of the beauty blogging industry’s rising stars. After launching her self-titled blog and respective vlog, Estée has managed to attract thousands of fans, as she shares her beauty and fashion advice, documenting hilarious anecdotes on the way. When Estée relocated from Canada to London in 2011, she began to blog about exploring a new city and her beauty finds along the way. The blog now provides makeup tutorials, new brands that Estée has discovered, and a variety of lifestyle posts.
Winner of the Best Beauty Blog at the Vuelio Blog Awards two years in a row, Hayley Carr created London Beauty Queen to write about and share her love of beauty products. Hayley started blogging about beauty from an insider’s perspective in 2010, and uses a personal tone to speak to her audience. The blog contains thoughtful posts on beauty regimes, the best tried and tested products, and expert tips and advice. If you’re planning a wedding and want some beauty inspiration, Hayley also has a section on planning her wedding.
Adrienne Lauren’s beauty blog, The Sunday Girl, is a review and information based site which is updated frequently. The blog is a review and information based site with a focus on beauty and skincare products, offering readers both beauty news and reviews of products that Adrienne has given the seal of approval. The Sunday Girl is kept up to date with news on the latest products on the market, and really is a haven for makeup lovers on the lookout for new makeup bag additions.
Pixiwoo.com is now one of the most established beauty brands in the UK. The blog was founded by sisters Sam and Nicola Chapman for the ambitious duo to share their love of beauty with their loyal audience. As well as maintaining a highly successful blog, the pair are also popular YouTubers who provide makeup reviews and tutorials on a range of new and existing products.
Jasmine Talks Beauty was created by 20-something year old Jasmine Stewart. Due to Jasmine’s self-proclaimed shopping habit and love of beauty, she decided to create her blog in 2014 as a place to talk about her favourite products. Jasmine Talks Beauty isn’t a tutorial site, but a blog which takes the time to present in-depth reviews and content on skincare and cosmetic products. Expect to find information on skincare routines, new product launches, makeup reviews, and general beauty chat.
Want to learn more about this blog? Read our blogger spotlight with Jasmine Talks Beauty.
10. Beauty Geek UK
Created by Sascha, Beauty Geek UK is a beauty and lifestyle blog which aims to provide readers with a variety of updates, reviews and news. Reviewing a range of beauty products for skin, hair, and nails from brands including (but not limited to) The Jojoba Skin Company, Huda Beauty and Omoroviza, Sascha gives you the lowdown on all the brands and products that should be on your radar right now.
Or explore the full list of Vuelio Top 10 Blogs here.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these beauty blogs and their authors can be found in the Vuelio Media Database.