Coming in at first place is 26-year-old YouTube sensation Felix Kjellberg, more commonly known by his online alias PewDiePie. Swedish born Felix left his job and dropped out of university to work on his YouTube account and now, with more than 52 million subscribers on YouTube, PewDiePie is the most subscribed to channel in the world. PewDiePie features humorous commentary and reaction gamer reviews, as well as controversial pranks.
Even if you weren’t previously familiar with Dan Middleton’s YouTube channel, TheDiamondMinecart (or DANTDM), you may recall the recent media storm he caused by blowtorching a penguin Hatchimal. Boasting nearly 14 million subscribers and with a Guinness World Record under its belt, TheDiamondMinecart is a dedicated Minecraft styled vlog which posts daily gaming videos.
Originally starting out as a FIFA review channel in 2009, KSI rose to online fame and continues to attract fans by posting game walkthroughs, outlandish (and sometimes controversial) comedy clips, and raps. Now with over 15 million subscribers, a music record, a role in new film Laid in America, and now a new Vevo channel, KSI is definitely one to watch.
Created by 24-year-old Simon Minter, Miniminter has established itself in the ‘Let’s Play’ community, by creating FIFA gaming walkthroughs and reviews. As well as posting gaming videos, other vlogs include collaboration videos with YouTuber Fangs, and hilarious challenge videos and games with vlogger community friends including KSI and FIFA Manny.
ThatcherJoe was created by Joe Sugg in 2011 and has a following of over 7 million subscribers. Joe’s videos consist of numerous challenge and prank videos, a confessional series which features YouTubers including his sister Zoella, Alfie from PointlessBlog and Oli White, and even includes impressions (featuring one with Conor Maynard).
It’s fair to say that gone are the days when Zoe Sugg is referred to as a simply a vlogger as she is now a household name and a brand. Zoella posts beauty and make up reviews, videos with her boyfriend and fellow YouTuber Alfie Deyes, and brother ThatcherJoe. Zoe’s YouTube channel features numerous make up tutorials and fashion hauls, and continues to be one of Britain’s most influential YouTube accounts.
South African born Caspar Lee’s self-titled YouTube channel was created in 2011 and now has over 7 million subscribers. Caspar’s hilarious YouTube channel provides prank videos with other vloggers, including his housemate ThatcherJoe and Jack Maynard, as well as blooper and fail vlogs.
F2 Freestylers is a vlog dedicated to freestyle football entertainment and match-play tutorials. Created in 2011 by Billy Wingrove and Jeremy (Jezza) Lynch, the channel currently has 5 million subscribers and shares football techniques from the duo. Tagged as ‘the ultimate soccer skills’ channel, F2 Freestylers is guaranteed to leave viewers amazed, and wondering how they do it.
Brought to you by 31-year-old Louise Pentland, SprinkleofGlitter is a vlog based on all things beauty, make-up and fashion. Aside from sharing beauty hauls, SprinkleofGlitter also focuses on more grown-up content, such as her ‘Introducing your boyfriend to your child’ post, and positive tips about body confidence. Louise’s charming and upbeat persona attracts her audience of around 2.5 million subscribers, and keeps them coming back for more.
Danisnotonfire was created by 25-year-old Dan Howell after his friends convinced him to continue to post videos on his channel. Tagged as ‘the internet support group for people that hate people’ danisnotonfire shares comic videos about Dan’s life. Alongside his friend Phil Lester, Dan’s channel shares a variety of comic commentary, including ‘How to survive exams’ and ‘I nearly blinded myself’.
The fundamentals of working with vloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these vlogs and their authors can be found in the Vuelio Media Database