Matthew Pike is the man behind Buckets & Spades, a brand-new entry into our Top 10 Men’s Lifestyle ranking. Matthew spoke to us about how varied his blog is, his must-have grooming product and the best campaigns he’s worked on recently.
How many different areas does your blog cover and do you have a primary focus?
Men’s style and lifestyle, design, travel, interiors are the main subjects, but design holds things all together.
What are the main differences between men’s and women’s lifestyle blogs?
Hard one to answer as each blogger has their own nuances and styles.
Who is your favourite designer?
Currently I’m really enjoying Drake’s, Saturday’s NYC and Beams.
What’s your favourite grooming product or service?
Currently that would have to be my Harry’s razor and post-shave balm by Aesop.
What’s the best night out near you?
Ha, there isn’t one. So, it’s a night in for us!
What’s your favourite travel destination?
Recently, New York or Berlin. All time favourite goes to Tokyo.
What one thing should PRs know about you?
Use a research and tailored approach. It’s all about building relationships.
What are the best campaigns you’ve collaborated on recently?
I’ve been very fortunate recently. To name a couple of the campaign I’ve worked on in the past 6 months; Burberry fragrance, Ace&Tate home try-on service, Majestic Athletic x Major League Baseball worldwide campaign, Eastpak x Raf Simons launch, Horizn Studios on-going content creation, Pinterest San Fran project.
Do you think bloggers need their own industry association?
The whole thing is so loose and open to interpretation, so yes I do think a governing body would be helpful. Especially when it comes to producing content with and in partnership with brands.