Issue management at the City of Edinburgh Council
The Council is one of the largest authorities in the UK, with around 18,000 staff serving a population of nearly 500,000. As well as being a major European city in its own right, Edinburgh plays host to many national institutions and events, and is home to many internationally-acclaimed festivals. The Council provides vital services to the local and visiting populations, and works to ensure Edinburgh as a whole remains an excellent place to live, work or invest in. With a team serving the busy local and national media, and the potential for 24/7 responses to emergencies, a robust, flexible and accessible method for managing local communications is essential.
How we help
Vuelio software is uniquely tailored to the needs of council communications team who deal with a large volume of proactive and reactive calls. The department need to manage issues carefully, with lines, briefings and background material all recorded in a searchable, integrated system and in line with legislation. The integration between contacts, press releases and media monitoring also allows for easy efficient and proactive reputation management. Web access and robust back-up arrangements allow the council’s team to operate with confidence around the clock.
“Without Vuelio we would face the near-impossible task of saving and organising all of our work manually in different applications. A large, high-profile authority always has difficult issues to deal with – not all of which will make the front page – and Vuelio makes it much easier for us to be ready for them. It’s also a very simple and efficient tool for distributing the large number of proactive stories we generate.”
Stewart Argo, Media Manager, The City of Edinburgh Council