Whittlebury Park is an independently owned hotel and spa estate in Northamptonshire. It has an award-winning Spa, a fine dining restaurant with two AA Rosettes and a championship golf course.
The PR and marketing department use Vuelio to create and distribute press releases, monitor press coverage and produce coverage reports for the senior management team.
We spoke to Chantelle Joysury, Senior PR & Marketing Executive at Whittlebury Park about how Vuelio has helped them achieve their goals.
How Whittlebury Park uses Vuelio
It was important for us to use an all-inclusive service in which we had a consistent account manager and the ability to have demos with them before we committed, and then subsequent training when we began using the system. It’s been great to be able to have everything we need in one place. We can choose how we set up our contact groups and what metrics we report on. Sometimes our press releases need to go out to quite specific contacts but the search functionality on Vuelio is very user-friendly and so this has been really easy to navigate.
The print clips are displayed nicely and the reports can be easily downloaded into Word or Excel formats that look presentable and require no editing apart from additional commentary, if needed.
The Vuelio experience
Since initial enquiry, Sophie has taken time to understand our needs and what she feels we should be using within the system. The screenshares were really helpful when first using the system, and we also met in person at our hotel, which was great as we could explore the system in detail and ask questions easily in person. We’re not a huge organisation but we have not felt at any point that we are less important than bigger accounts; the level of care we receive has been consistent throughout.
The easy access to our reports has been a highlight since using the system. They are clear and easy to read, and setting up saved searches means that each month’s coverage can be easily collated and then reports can be generated very quickly.
Benefits and Results
Having a ready-made database of contacts that we can really drill down into has been great. Previously, finding relevant media contacts took time to research and collate but Vuelio makes it easy. Creating a distribution list can take as little as 10-15 minutes, if that.