Love it or fear it, artificial intelligence is here to stay.

Its impacts are transforming the comms industry and PRs must come to terms with the new technology both as creators and as communicators. While there are several benefits to the adoption of new tools, crises are emerging.

Increases in misinformation, biased results and lack of ethics and transparency in the information gathering process are just some concerns sweeping through the industry. So what does this means for brands? How can comms teams prepare for reputational risks brought on by AI?

Fill in the form to watch the webinar and learn 👇

• Why PR plays a vital societal and organisational role in the deployment of AI
• How individuals making AI-assisted decisions could become the new driving force of reputational issues
• Why the focus now needs to be on upskilling teams