When locking in an influencer for your next project, someone with 1.7m followers on Instagram who’s guaranteed not to embarrass or drop your brand could be hard to find – if you’re looking among humanity, ...

Despite its value as a marcomms tool, 26% of PR agency bosses admit that they are yet to find a way to make video work in their communications. This is according to research undertaken by ...

You’ve planned and executed a successful campaign and need to report on the results to showcase the incredible coverage your team achieved. You could spend hours pulling the coverage together in a PowerPoint or PDF. ...

Plaid Cymru’s Westminster Leader Liz Saville Roberts writes that ‘the last few days have seen the mask slip for the Conservative Party’ and argues that her party’s agreement with two other Remain parties to work ...

There’s just two weeks to go until the Online Influence Awards 2019. Celebrating the hottest talent from the world of influencer marketing, the Online Influence Awards will have top guests, critically-acclaimed host Jen Brister, fine ...

‘Dogs and cats are not like cans of beans. You don’t just take them off the shelf in the supermarket,’ says Rosemary Kind of her love of animals and blogging about them. Alfie’s Diary – ...

Despite growing pains and continuing flux, the influencer industry continues to expand into mainstream culture and creep its way further into marketing and PR budgets. According to a Markets and Markets report cited in the ...

Last updated on 06/11/2019.   The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; ...

Dennis Relojo-Howell – AKA The World’s First Blog Psychologist – covers mental health, psychology and wellbeing over on his blog Psychreg. Starting as a directory of people interested in psychology back in 2014 (Psychreg being ...

Mike’s Open Journal originally started as an outlet for blogger Mike Douglas to write about his own experiences with mental health. It now features an archive of content on lifestyle, health, fitness, dating, and relationships ...

Gone are the days of launching your business, redesign, or new products purely in paper or in a TV spot. Brands have to launch on Twitter to take off, according to the platform’s director of ...