Last Updated 05/02/2020
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The number one fashion blog in the UK is Inthefrow from Victoria Magrath, multi award-winner and Online Influence Awards’ Hall of Famer. With a pHD in fashion, Victoria brings her qualifications in style to readers interested in fashion, beauty, lifestyle and travel – highbrow to high street. At the last count, the blog has 1,942,676 followers across social media scrambling to get the goss from the Frow (that’s ‘Front Row’, for the less fashionably-inclined among us).
Sticking strong in second is Craig Landale and Co. at MenswearStyle, who have been sharing fashion, lifestyle, style and grooming updates since the blog’s launch in April 2012. Up-and-coming designers and brands are covered as well as household-name labels. You can also find breaking news from the fashion industry and launching runway collections – whatever your budget or style, you can find what you need here.
Much more digestible than regular foie gras, Fashion Foie Gras nourishes with news from the fashion industry, styles, trends and top fashion finds. Blogger Emily Johnston founded the site in 2009 and has expanded focus beyond the catwalk to a personal diary of her fashion, food and travel loves. Not sure what to wear tomorrow? Check out the Outfit Du Jour section for tailored looks, head to toe.
Former editor of DenimBlog Lorna Burford knows her way around a pair of jeans, but can also pick a pretty outfit from fabrics made of more than denim. Designer shoes, bags and other accessories are paired with the latest global fashion trends making this blog a good fit for every reader. Heading out and in too much of a rush to find your own fit, though? Lorna has a My Outfit channel with her looks divided up by the season if you need quick inspiration.
Rolling in with a return to our top ten is fashion editor Navaz Batliwalla of Disneyrollergirl. Sharing ‘observations and opinions on the culture of fashion’ since 2007, Navaz has been busy. So far, she’s written a book, worked with big brands including Chanel and Dior and helped out a swathe of fashion-hungry fans with fashion and beauty industry insights, trends to watch out for and editorial-style photoshoots galore.
Alyson Walsh brings a ‘grown-up guide to great style’ to the fashion blogging scene, advising her readers on finding a style that works for them rather than spending money on new trends that won’t. The former fashion magazine editor and freelance journalist is also an author, sharing more of her tips in her book ‘Know Your Style’.
Keeping up with the ever-evolving area of men’s fashion, Ape to Gentleman is where Chris Beastall has been sharing his ten commandments for staying sartorially sharp since 2009. All the parts that make up a fashionable fella are here – style, grooming, hair, lifestyle, cars and watches. Contemporary but timeless, Chris aims to help bring ‘intelligent living and value’ to his readers.
For those who aren’t working with a super-strict budget, the focus of Lydia Elise Millen’s blog is high-end fashion for people who value the more luxurious side of life. Originally started as a hobby during Lydia’s final year of University, the blog has gone from iPhone pictures taken in Uni halls to chic and sharable photoshoots hyping up new trends.
Blogging supreme Zoe Sugg founded her blog in 2009 and has stayed in fashion ever since. Starting in a bedroom in Wiltshire, Zoella and her team’s musings now reach fashionistas across the globe. ‘We’re all about looking good and feeling great on the inside and the outside, celebrating yourself as well as everyone around you, and having lots of bloody fun’ is how the team describe what they do. Check out their mix of style, beauty, lifestyle, recipes and book recommendations.
10. Glam and Glitter
Inspired by the women in her life and sparked by a joy for fashion, aspiring pharmaceutical student Tamara Kalinic launched her blog Glam and Glitter and became a success entrepreneur, heading up her own eyewear brand. Between bringing her sparkle to big brands as a style ambassador and connecting for cute collabs, Tamara continues to post personalised shopping selections and her daily fashion discoveries.
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Check out more Fashion content, including interviews with fashion bloggers and journalists, on the Vuelio Blog.
The fundamentals of working with bloggers are the same as with traditional journalists at traditional media outlets: respect their schedules; take time to read their material to learn their interests; and only contact them if/when they want to be contacted.
Vuelio’s blog ranking methodology takes into consideration social sharing, topic-related content and post frequency. Profiles of these Fashion Blogs and their authors can be found in the Vuelio Media Database.
Through Vuelio’s Social Media Index, you can find the UK’s top blogs in a variety of sectors including beauty, travel, interior design and many more. Whether you are a blogger, PR professional or journalist, Vuelio’s Social Media Index provides an accurate chart for your professional or personal interest.
Or explore the full list of Vuelio Top 10 Blogs here.