{"id":135756,"date":"2021-06-11T12:27:33","date_gmt":"2021-06-11T11:27:33","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?page_id=135756"},"modified":"2021-06-11T12:35:32","modified_gmt":"2021-06-11T11:35:32","slug":"performance-marketing-executive-role","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/careers\/performance-marketing-executive-role\/","title":{"rendered":"Performance Marketing Executive"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_section  avia-builder-el-first  container_wrap sidebar_right' style='  height: 401px;' ><div id=\"layerslider_249_1lkmhmgk0e6yr\"  class=\"ls-wp-container fitvidsignore ls-selectable\" style=\"width:1140px;height:400px;margin:0 auto;margin-bottom: 0px;\"><div class=\"ls-slide\" data-ls=\"duration:7000;transition2d:11;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"400\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2019\/10\/home-page-banner-v1.jpg\" class=\"ls-bg\" alt=\"\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2019\/10\/home-page-banner-v1.jpg 1920w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2019\/10\/home-page-banner-v1-300x63.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2019\/10\/home-page-banner-v1-768x160.jpg 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2019\/10\/home-page-banner-v1-1030x215.jpg 1030w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2019\/10\/home-page-banner-v1-1500x313.jpg 1500w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2019\/10\/home-page-banner-v1-705x147.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2019\/10\/home-page-banner-v1-500x104.jpg 500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><h1 style=\"text-transform: uppercase;font-size:70px;color:#ffffff;top:161px;left:226px;font-family:Tahoma;\" class=\"ls-l sliderHeadline ls-text-layer\" data-ls=\"offsetxin:right;fadein:false;scalexin:1.0;scaleyin:1.0;offsetxout:right;fadeout:false;scalexout:1.0;scaleyout:1.0;parallaxlevel:0;\">Vuelio Vacancies<\/h1><\/div><\/div><\/div>\n<div id='av_section_1'  class='avia-section main_color avia-section-small avia-no-shadow avia-bg-style-scroll  avia-builder-el-1  el_after_av_layerslider  el_before_av_section   container_wrap sidebar_right' style='background-color: #f7f7f7;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-135756'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_before_av_two_third  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style='height:15px' class='hr hr-invisible   avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><em><a href=\"https:\/\/www.vuelio.com\/uk\/\">Vuelio Home<\/a> \/ <a href=\"https:\/\/www.vuelio.com\/uk\/careers\/\">Careers<\/a> \/ <a href=\"https:\/\/www.vuelio.com\/uk\/careers\/vacancies\/\">Vacancies<\/a> \/ Performance Marketing Executive<\/em><\/p>\n<\/div><\/section><\/p><\/div><div class=\"flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-5  el_after_av_one_full  el_before_av_one_third  column-top-margin\" style='border-radius:0px; '><p><div  style='height:15px' class='hr hr-invisible   avia-builder-el-6  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1>Performance Marketing Executive<\/h1>\n<p><strong>KEY INFORMATION<\/strong><\/p>\n<p><strong>JOB TITLE:<\/strong> Performance Marketing Executive<\/p>\n<p><strong>REPORTS TO:<\/strong> Performance Marketing Manager<\/p>\n<p><strong>DIRECT REPORTS:<\/strong> None<\/p>\n<p><strong>SUBSIDIARY &amp; LOCATION:<\/strong> Vuelio, 79 Hatton Garden, London<\/p>\n<p><strong>COMPANY OVERVIEW<\/strong><\/p>\n<p>Access Intelligence is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of more than 3,500 global brands in the PR, communications and marketing industries. Our technology helps them understand what\u2019s important to their customers, stakeholders and their brand as they navigate a constantly changing world of influence online, in media, politics and social media. We provide practical tools and human insight to power their communications and realise a step change in awareness, reputation and engagement.<\/p>\n<p>We\u2019re an AIM listed PLC that is ambitious and growing &#8211; fast &#8211; with our long-term vision to create technologies that contribute to a world of open and effective communication. Our evolving portfolio includes <a href=\"https:\/\/www.vuelio.com\/uk\/\">Vuelio<\/a> a leading media and political intelligence platform with monitoring, insight, engagement and evaluation tools; <a href=\"https:\/\/www.pulsarplatform.com\/\">Pulsar<\/a>, an advanced social listening and audience intelligence platform; and <a href=\"https:\/\/www.responsesource.com\/\">ResponseSource<\/a>, the network that connects media and influencers to the resources they need.<\/p>\n<p>Our world of marketing, communications and politics is ever evolving, which is why we\u2019re a first mover and constantly invest in our people, products and services to stay ahead.<\/p>\n<p><strong>ROLE OVERVIEW<\/strong><\/p>\n<p>This role is part of an integrated Access Intelligence Group Marketing team, working closely with other members of the team to deliver on the marketing KPIs aligned to the overall business objectives.<\/p>\n<p>You are passionate about all things digital and are up to date with the latest paid\/search best practices, platform developments and algorithm updates while also understanding the role of these channels in the greater marketing mix and overall business strategy.<\/p>\n<p><strong>KEY RESPONSIBILITIES<\/strong><\/p>\n<p><strong>Search Engine Optimisation &amp; Conversion Rate Optimisation<\/strong><\/p>\n<ul>\n<li>Analyse organic performance and improve the on-site visitor experience by A\/B testing.<\/li>\n<li>Align Organic and Paid Search strategies with overall business objectives and maximise ROI.<\/li>\n<li>Increase the online visibility of the brand and products with core audiences.<\/li>\n<li>Carry out SEO site audits, monitor diagnostic tools and fix site errors<\/li>\n<li>Work with the wider marketing team on conversion rate optimisation across the different marketing channels and tactics.<\/li>\n<li>Keep up to date with industry developments through online resources, publications, blogs, and conduct SEO competitive analysis<\/li>\n<li>Monitor, report and work with the broader marketing team to improve KPIs and support the business strategy<\/li>\n<\/ul>\n<p><strong>Pay Per Click<\/strong><\/p>\n<ul>\n<li>Daily management of paid search &amp; paid social campaigns, including creation of ad copy and A\/B testing.<\/li>\n<li>Report, track and measure paid campaign performance based on KPIs and benchmarks.<\/li>\n<li>Work with the wider team to set up strategies and plan paid search &amp; social campaigns including consideration of creative and content to amplify impact<\/li>\n<li>Manage the paid budget to achieve ROI targets.<\/li>\n<li>Liaise with third party providers.<\/li>\n<\/ul>\n<p><strong>Information Security<\/strong>\u00a0&#8211;\u00a0All staff have a responsibility and an essential role to play in safeguarding Access Intelligence\u2019s information and that of its customers. You are required to take all reasonable steps to comply with the\u202fAccess Intelligence Information Security Policy\u202fand the polices and processes outlined in the Access Intelligence Information Security Management System (ISMS).<\/p>\n<p><strong>PROFILE <\/strong><\/p>\n<ul>\n<li>2-3 years\u2019 experience working in a digital marketing role with at least 1-2 years of hands-on lead generation through paid channels, website optimisation and conversion rate optimisation<\/li>\n<li>An understanding of the commercials of online marketing activities, preferably in a B2B environment.<\/li>\n<li>Hands-on experience planning and running paid campaigns on search, display and social on Google Ads, LinkedIn Ads and Twitter Ads.<\/li>\n<li>Proven track record of delivering converted leads through search engine optimisation and paid channels.<\/li>\n<li>Experience using a variety of SEO tools (SEMRush, Moz, Ahrefs) and good knowledge of Google Analytics and Google Search Console.<\/li>\n<li>Understanding of recent history of Google algorithm updates.<\/li>\n<li>Team player, self-motivated, able to plan and prioritise effectively.<\/li>\n<li>Proficiency in Excel (pivot tables, vlookups, etc).<\/li>\n<li>Experience using WordPress.<\/li>\n<li>Experience working with large data sets<\/li>\n<\/ul>\n<p><strong>DIVERSITY<\/strong><\/p>\n<p>We know that innovation thrives in teams where diverse points of view come together to solve hard problems. As such, we are explicitly seeking individuals who will bring diverse life experience, diverse educational background, diverse culture, and diverse work experience. Please be prepared to share with us how your perspective will bring something unique and valuable to our team.<\/p>\n<p><strong>SALARY, BONUS SCHEME &amp; BENEFITS<\/strong><\/p>\n<p>Benefits:<\/p>\n<p>22 days holidays rising to 27 days with service<br \/>\nLife Assurance<br \/>\nAccess to Dental Insurance (self-paid)<br \/>\nPerkbox Rewards Scheme<br \/>\nPension (auto-enrolment after 3 months with 4% employer contribution)<br \/>\nOpt-in Private Healthcare (after successful completion of probation)<br \/>\nAccess to an in-house Wellness Manager for support with fitness, injury management, nutrition and meditation and, in the office, an in-house gym in which we run a range of wellbeing classes<br \/>\nA friendly team and a range of soft benefits such as fruit and good coffee in the office, Cycle Scheme and company social activities<\/p>\n<\/div><\/section><br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-8  el_after_av_textblock  el_before_av_hr '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  style='height:5px' class='hr hr-invisible   avia-builder-el-9  el_after_av_hr  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_two_third  avia-builder-el-last  column-top-margin\" style='border-radius:0px; 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'><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1><\/h1>\n<p><span style=\"font-size: 28px;\">Software for Communications, Public Affairs and Stakeholder Engagement\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/twitter.com\/Vuelio\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-109026 size-full\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Twitter-Icon.jpg\" alt=\"Twitter Icon\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Twitter-Icon.jpg 50w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Twitter-Icon-36x36.jpg 36w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/Vuelio\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-109026 size-full\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Facebook-Icon.jpg\" alt=\"Facebook Icon\" width=\"50\" height=\"50\" \/><\/a><a href=\"https:\/\/www.linkedin.com\/company\/vuelio\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-109026 size-full\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Linkedin-Icon.jpg\" alt=\"Linkedin Icon\" width=\"50\" height=\"50\" \/><\/a><a href=\"https:\/\/plus.google.com\/+Vuelio\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-109026 size-full\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Google-Plus-Icon.jpg\" alt=\"Google Plus Icon\" width=\"50\" height=\"50\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/vuelio\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-109026 size-full\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Instagram-Icon.jpg\" alt=\"Instagram Icon\" width=\"50\" height=\"50\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/c\/Vuelio\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-109031 size-full\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Youtube-Icon.jpg\" alt=\"Youtube Icon\" width=\"50\" height=\"50\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Youtube-Icon.jpg 50w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/10\/Youtube-Icon-36x36.jpg 36w\" sizes=\"(max-width: 50px) 100vw, 50px\" \/><\/a><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><div class='av-extra-border-element border-extra-arrow-down'><div class='av-extra-border-outer'><div class='av-extra-border-inner'  style='background-color:#ffffff;' ><\/div><\/div><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-135756'><div class='entry-content-wrapper clearfix'><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":431,"featured_media":0,"parent":108478,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-blog-awards.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/135756"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/431"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=135756"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/135756\/revisions"}],"predecessor-version":[{"id":135761,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/135756\/revisions\/135761"}],"up":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/108478"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=135756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=135756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=135756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}