{"id":138310,"date":"2022-02-15T12:02:25","date_gmt":"2022-02-15T11:02:25","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?page_id=138310"},"modified":"2022-02-15T18:34:10","modified_gmt":"2022-02-15T17:34:10","slug":"email-marketing-executive","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/careers\/email-marketing-executive\/","title":{"rendered":"Email Marketing Executive"},"content":{"rendered":"
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Vuelio Home<\/a> \/ Careers<\/a> \/ Vacancies<\/a> \/ Email Marketing Executive<\/em><\/p>\n<\/div><\/section><\/p><\/div>

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Email Marketing Executive<\/h1>\n

KEY INFORMATION<\/strong><\/p>\n

JOB TITLE:<\/strong> Email Marketing Executive<\/p>\n

REPORTS TO:<\/strong> CRM Marketing Manager<\/p>\n

DIRECT REPORTS:<\/strong> None<\/p>\n

SUBSIDIARY & LOCATION:<\/strong> AIMEDIADATA LTD, 79 Hatton Garden (Hybrid office\/home working is possible)<\/p>\n

UPDATED:<\/strong> 10\/02\/2022<\/p>\n

COMPANY OVERVIEW<\/b><\/p>\n

Access Intelligence<\/strong> is a tech innovator, delivering high quality SaaS products that address the fundamental business needs of clients in the marketing and communications industries. We combine AI technologies with human expertise to analyse data and create insights to understand what has impact on an organisation and their key audiences \u2013 from customers to stakeholders, politicians to influencers and the media.<\/p>\n

The evolving Access Intelligence portfolio includes Isentia<\/a>, the market-leading media monitoring, intelligence and insights solution provider;\u202fPulsar<\/a>, the most advanced audience intelligence and social listening platform; Vuelio<\/a>, which provides monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place; and\u202fResponseSource<\/strong>, the network that connects journalists and influencers to the PR and communications industry.<\/p>\n

Access Intelligence is an AIM-listed SaaS provider with over 1,000 employees across 10 countries. Our technology is used by 6,000 organisations every day, from global blue-chip enterprises and communications agencies to public sector organisations and not-for-profits.<\/p>\n

ROLE OVERVIEW<\/strong><\/p>\n

This is an exciting opportunity for an experienced email marketing executive to join a vibrant, fast growing SaaS group based in great offices in Farringdon with a company gym and access to a wellness manager. A blend of home and office working is possible.<\/p>\n

The Email Marketing Executive will be part of the AI Group Marketing Team, working closely with the CRM Marketing Manager and other members of the team to deliver on our CRM strategy and marketing KPIs. The key purpose of the role is to ensure we interact effectively with new and existing customers in order to build awareness, consideration, conversion, retention and customer advocacy.<\/p>\n

The Email Marketing Executive may work on campaigns across any AI group brands, including Pulsar, Vuelio and ResponseSource.<\/p>\n

KEY RESPONSIBILITIES<\/strong><\/p>\n

Email Campaign Development<\/strong><\/p>\n

\u2022 Support the CRM Marketing Manager to deliver our CRM strategy and lifecycle journeys
\n\u2022 Write and create compelling email campaigns that effectively communicate with AI group core audiences
\n\u2022 Ensure email communications are sent on time according to strict campaign schedules
\n\u2022 Manage campaign assets in shared systems
\n\u2022 Test, track and measure campaign performance against KPIs
\n\u2022 Create A\/B testing for email and landing pages to measure effectiveness and improve campaign performanceReport and analyse campaign performance against objectives to inform and improve future activity
\n\u2022 Support the wider marketing team on adhoc projects and activities<\/p>\n

Data Management<\/strong><\/p>\n

\u2022 Ensure email marketing data is accurate and GDPR compliant when executing campaigns and collecting data
\n\u2022 Daily management of marketing data using Hubspot and Salesforce (ie update contact information, segment target audiences)
\n\u2022 Marketing leads management: including creation, updating existing information and sharing details with relevant teams using Salesforce
\n\u2022 Lead assignment: ensure marketing leads are created, updated and shared with relevant teams in a timely manner
\n\u2022 Action GDPR and subject access requests by checking and updating data using Hubspot and Salesforce<\/p>\n

Other<\/strong><\/p>\n

\u2022 All staff have a responsibility and an essential role to play in safeguarding Access Intelligence\u2019s information and that of its customers. You are required to take all reasonable steps to comply with the\u202fAccess Intelligence Information Security Policy\u202fand the polices and processes outlined in the Access Intelligence Information Security Management System (ISMS).
\n\u2022 We can all play a part in creating the inclusive and diverse environment that enables us to do our best work through being welcoming to others, considerate of difference, responsible in our behaviour, constructive in disagreement and open to learn.<\/p>\n

PROFILE<\/strong><\/p>\n

\u2022 Bacherlor\u2019s degree or equivalent
\n\u2022 Formal Marketing or Communications qualification preferred
\n\u2022 A minimum of 1-2 years of relevant experience in email marketing or communications
\n\u2022 Working knowledge of relevant email marketing software such as Hubspot, Pardot, Eloqua
\n\u2022 Hubspot experience preferred but not essential
\n\u2022 Experience in managing data sets using CRM software
\n\u2022 Excellent written and verbal communication skills
\n\u2022 Strong copywriting and editing skills
\n\u2022 High attention to detail, flexible and calm under pressure
\n\u2022 Must be data driven with an analytical mind-set
\n\u2022 Proactive and willing to learn new skills
\n\u2022 A strong interest in tech and marketing, PR and comms industries
\n\u2022 Experience working in SaaS, technology or B2B preferred<\/p>\n

SALARY, BONUS SCHEME & BENEFITS<\/strong><\/p>\n

Salary \u00a326,000<\/p>\n

Benefits:<\/p>\n

\u2022 22 days holidays rising to 27 days with service
\n\u2022 Life Assurance
\n\u2022 Access to Dental Insurance (self-paid)
\n\u2022 Perkbox Rewards Scheme
\n\u2022 Pension (auto-enrolment after 3 months with 4% employer contribution)
\n\u2022 Opt-in Private Healthcare (after successful completion of probation)
\n\u2022 Access to an in-house Wellness Manager for support with fitness, injury management, nutrition and meditation and, in the office, an in-house gym in which we run a range of wellbeing classes
\n\u2022 A friendly team and a range of soft benefits such as fruit and good coffee in the office, Cycle Scheme and company social activities<\/p>\n<\/div><\/section>
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