{"id":143596,"date":"2023-08-14T13:38:32","date_gmt":"2023-08-14T12:38:32","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?page_id=143596"},"modified":"2023-10-03T09:48:25","modified_gmt":"2023-10-03T08:48:25","slug":"ppc-ent-wbn-the-ai-conundrum-paving-the-way-for-the-future-of-comms-lnkd","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/ppc-ent-wbn-the-ai-conundrum-paving-the-way-for-the-future-of-comms-lnkd\/","title":{"rendered":"The AI conundrum \u2013  paving the way for the future of comms"},"content":{"rendered":"<div id='stats1'  class='avia-section main_color avia-section-default avia-no-shadow avia-bg-style-scroll  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap sidebar_right' style='background-color: #ffffff;  '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-143596'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2 style=\"text-align: center;\"><span style=\"color: #004b8d;\">Watch our latest webinar<\/span><\/h2>\n<p><a name=\"getintouch\"><\/a><\/p>\n<\/div><\/section>\n<div class=\"flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_textblock  el_before_av_one_third  column-top-margin\" style='background-color:#ffffff; border-radius:0px; '><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong><span style=\"color: #004b8d;\">Love it or fear it, artificial intelligence is here to stay. <\/span><\/strong><\/p>\n<p><span style=\"color: #004b8d;\">Its impacts are transforming the comms industry and PRs must come to terms with the new technology both as creators and as communicators. While there are several benefits to the adoption of new tools, crises are emerging.<\/span><\/p>\n<p><span style=\"color: #004b8d;\">Increases in misinformation, biased results and lack of ethics and transparency in the information gathering process are just some concerns sweeping through the industry. So what does this means for brands? How can comms teams prepare for reputational risks brought on by AI?<\/span><\/p>\n<p><span style=\"color: #004b8d;\">Fill in the form to watch the webinar and learn \ud83d\udc47<\/span><\/p>\n<ul>\n<li><span style=\"color: #004b8d;\">Why PR plays a vital societal and organisational role in the deployment of AI<\/span><\/li>\n<li><span style=\"color: #004b8d;\">How individuals making AI-assisted decisions could become the new driving force of reputational issues<\/span><\/li>\n<li><span style=\"color: #004b8d;\">Why the focus now needs to be on upskilling teams <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-137972\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2023\/08\/AI-conundrum-v1.png\" alt=\"\" width=\"633\" height=\"356\" \/><\/p>\n<\/div><\/section><br \/>\n<div  style='height:15px' class='hr hr-invisible   avia-builder-el-4  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-5  el_after_av_two_third  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '><p><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"color: #274596; font-size: 28px;\">Watch Now<\/span><\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><div class=\"price-form white-style one-column\"><!-- &#091;if lte IE 8&#093;>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<!&#091;endif&#093;--><script src=\"\/\/js.hsforms.net\/forms\/v2.js\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><br \/>\n<script>\/\/ <!&#091;CDATA&#091;\n\nhbspt.forms.create({ sfdcCampaignId: '7014I000000mJO5QAM',portalId: '458431',formId: '9d1e5336-e228-4644-8ca1-3649730a955d', target: '.price-form', onFormReady: function($form) {initRequestForm($form);} }); \/\/ &#093;&#093;><\/script><\/div>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-143596'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":445,"featured_media":126785,"parent":0,"menu_order":207,"comment_status":"open","ping_status":"open","template":"page-paid-campaign-full-width.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/143596"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/445"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=143596"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/143596\/revisions"}],"predecessor-version":[{"id":144341,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/143596\/revisions\/144341"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/126785"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=143596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=143596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=143596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}