{"id":153647,"date":"2026-09-15T17:50:44","date_gmt":"2026-09-15T16:50:44","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?page_id=153647"},"modified":"2026-09-18T15:57:52","modified_gmt":"2026-09-18T14:57:52","slug":"barbican","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/barbican\/","title":{"rendered":"Barbican"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><style>@media (max-width: 1040px) { .ctp-logo { display: none !important; } }<\/style>\n<style>@media (max-width: 768px) { .category, .ctp-logo { display: none !important; } }<\/style>\n<div style=\"background-color: #c3d9fb; padding: 40px 40px; display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; font-family: Arial, Helvetica, sans-serif;\">\n<p><!-- Left: logo lockup (hidden on mobile) --><\/p>\n<div class=\"ctp-logo\" style=\"flex: 1; min-width: 280px; display: flex; align-items: center; justify-content: center; gap: 24px;\"><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Barbican-Logo-900x450-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-153506 size-full\" style=\"width: 100%; height: auto; display: block;\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Barbican-Logo-900x450-1.png\" alt=\"\" width=\"900\" height=\"450\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Barbican-Logo-900x450-1.png 900w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Barbican-Logo-900x450-1-300x150.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Barbican-Logo-900x450-1-768x384.png 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Barbican-Logo-900x450-1-705x353.png 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Barbican-Logo-900x450-1-500x250.png 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/div>\n<p><!-- Right: text content --><\/p>\n<div style=\"flex: 1; min-width: 280px;\">\n<p><span class=\"category\" style=\"display: inline-flex; align-items: center; gap: 8px; padding: 6px 16px; background: #0042FF; border-radius: 999px; font-size: 10px; font-weight: bold; color: white !important; margin-bottom: 20px;\">CASE STUDY \u00b7 PUBLIC SECTOR<\/span><\/p>\n<h1 style=\"font-size: 42px; line-height: 1.15; color: #0a0a2a; margin: 0 0 20px 0; font-weight: 800;\">Barbican<\/h1>\n<p style=\"font-size: 16px; line-height: 1.5; color: #3a3a55; margin: 0; max-width: 420px;\">Unprecedented Results for Barbican<\/p>\n<\/div>\n<\/div>\n<style>@media (max-width: 767px) { .main-body-content { padding-left: 30px !important; padding-right: 30px !important; } }<\/style>\n<div class=\"main-body-content\" style=\"padding: 50px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">The Barbican is one of the world\u2019s leading multi-arts and conference venues, and presents a diverse range of visual art, music, theatre, dance, film and education events. Its 11-person communications team uses our software extensively to manage its relationships with the arts media and community, and to monitor news coverage of the artists from around the world who come to perform there. Barbican has been a Vuelio client since August 2009. Lorna Gemmell is one of the main users.<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">The challenge<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">\u201cThe challenge to PR professionals in general is to keep up with how quickly traditional media is changing,\u201d says Lorna Gemmell. \u201cIt\u2019s especially significant to the Barbican\u2019s work within the arts. The media sphere is expanding fast and we need to continue to adapt to this new culture to maintain our presence within it. People are writing outside the traditional media outlets; getting their news from social media networks, and critics and reviewers are increasingly turning to these platforms. We need a comprehensive view of what\u2019s being said about the Barbican\u2019s vast events programme, which encompasses more than 300 events a year across a variety of arts forms.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">\u201cWe were using several different PR programmes: MediaDisk for our database; Meltwater for news monitoring, and so on. When we became dissatisfied with one of our providers, we started exploring different ways of how we could do things better \u2013 and the answer was that we should be doing everything in one place with one provider.\u201d<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">The solution<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">\u201c The most compelling aspect of your software, initially, was the power of its database,\u201d says Gemmell. It\u2019s comprehensive, and it\u2019s fast and easy to search. However, we also found the comprehensive range of PR services \u2013 with everything in one place \u2013 very appealing. It offered everything in integrated form: database, media monitoring across the spectrum, and analytics as well.\u201d<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">\u201cIn-depth media monitoring is vital to us because we have so much going on. The software helps us categorise it all, and being able to set up automatic searches is fantastically useful \u2013 we can set up news monitoring for a specific event or person very quickly. We\u2019re also now integrating your social media monitoring, which helps us engage with our audience\u2019s feedback of a performance or show, as well as the press\u2019.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">\u201cMeanwhile, the media database gives us what we need to know about a contact in seconds. We already have great relationships with our community, especially with key critics and arts journalists, but your software gives the whole operation a reliable backbone and provides stability. Lately, we\u2019ve started using the distribution module for press releases \u2013 that\u2019s a small revolution for the Barbican. We\u2019re building media lists from the database and distributing information directly to those lists. It lets us manage our contacts and track our results better.\u201d<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">The Benefits<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">\u201cThe social media side also gives us real benefits. For example, one of our recent art events \u2013 an installation by C\u00e9leste Boursier-Mougenot \u2013 gained a large following and achieved cult status on YouTube and Twitter. The integrated social media monitoring was really helpful in understanding its popularity, which we then used in our marketing and PR communications. The event was talked about for months, with record-breaking numbers of tweets \u2013 and people were queuing round the block to see it.\u201d<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">\u201cFinally,\u201d says Gemmell, \u201cwe love the support we get. In comparison to our experiences of other providers, our training has been really good. The support team and our account manager always respond to any queries within a few hours \u2013 that\u2019s a big selling point for us.\u201d<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7; font-size: 18px !important;\">User friendly and really well-designed. It\u2019s useful, reliable and brings together several important services in one place.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7; font-size: 18px !important;\"><strong style=\"font-size: 18px; line-height: 1.7;\">\u2014Lorna Gemmell<\/strong><br \/>\n<em style=\"line-height: 1.7;\">Communications Manager<\/em><\/p>\n<\/div>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":445,"featured_media":146046,"parent":0,"menu_order":205,"comment_status":"open","ping_status":"open","template":"page-generic-content.php","meta":{"footnotes":""},"categories":[7397],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153647"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/445"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=153647"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153647\/revisions"}],"predecessor-version":[{"id":153762,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153647\/revisions\/153762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/146046"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=153647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=153647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=153647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}