{"id":153711,"date":"2026-09-16T15:43:35","date_gmt":"2026-09-16T14:43:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?page_id=153711"},"modified":"2026-09-28T16:50:27","modified_gmt":"2026-09-28T15:50:27","slug":"greater-anglia","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/greater-anglia\/","title":{"rendered":"Greater Anglia"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><style>@media (max-width: 1040px) { .ctp-logo { display: none !important; } }<\/style>\n<style>@media (max-width: 768px) { .category, .ctp-logo { display: none !important; } }<\/style>\n<div style=\"background-color: #c3d9fb; padding: 40px 40px; display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; font-family: Arial, Helvetica, sans-serif;\">\n<p><!-- Left: logo lockup (hidden on mobile) --><\/p>\n<div class=\"ctp-logo\" style=\"flex: 1; min-width: 280px; display: flex; align-items: center; justify-content: center; gap: 24px;\"><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Great-Anglia-Logo-900x450-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-153510 size-full\" style=\"width: 100%; height: auto; display: block;\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Great-Anglia-Logo-900x450-1.png\" alt=\"\" width=\"900\" height=\"450\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Great-Anglia-Logo-900x450-1.png 900w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Great-Anglia-Logo-900x450-1-300x150.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Great-Anglia-Logo-900x450-1-768x384.png 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Great-Anglia-Logo-900x450-1-705x353.png 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Great-Anglia-Logo-900x450-1-500x250.png 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/div>\n<p><!-- Right: text content --><\/p>\n<div style=\"flex: 1; min-width: 280px;\">\n<p><span class=\"category\" style=\"display: inline-flex; align-items: center; gap: 8px; padding: 6px 16px; background: #0042FF; border-radius: 999px; font-size: 10px; font-weight: bold; color: white !important; margin-bottom: 20px;\">CASE STUDY \u00b7 BRAND<\/span><\/p>\n<h1 style=\"font-size: 42px; line-height: 1.15; color: #0a0a2a; margin: 0 0 20px 0; font-weight: 800;\">Greater Anglia<\/h1>\n<\/div>\n<\/div>\n<style>@media (max-width: 767px) { .main-body-content { padding-left: 30px !important; padding-right: 30px !important; } }<\/style>\n<div class=\"main-body-content\" style=\"padding: 50px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">The challenge<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">Before Vuelio, we were collating press coverage manually, reading everything individually and producing our own analysis \u2013 it was a hugely time-consuming process. Now, Vuelio has freed up our time so we can focus on the PR we want to do.<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">The solution<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">Vuelio has given us to ability to do a number of things on one platform.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\"><strong style=\"font-size: 17px; line-height: 1.7;\">We distribute press releases,<\/strong> which makes things much easier to send out, and the monitoring allows us to track our coverage back to the releases \u2013 it\u2019s seamless. The distribution is also great for sending out pictures and video, and allows us to see who is opening and not opening releases, so we can better manage our follow up.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7; font-size: 19px;\"><em style=\"font-size: 19px; line-height: 1.7;\">\u201cVuelio is a really useful, efficient and smart way of distributing press releases, tracking enquiries and analysing our coverage.\u201d \u2013 Juliette Maxam, Media Manager, Greater Anglia<\/em><\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\"><strong style=\"font-size: 17px; line-height: 1.7;\">One of the best features is the media analysis and reporting<\/strong> \u2013 it is so flexible and allows us to drill down into so many different topic areas and analyse enquiries. Also, the charts are presented clearly in the graphic dashboard and we can customise different parts. So, with things like sentiment, we can tweak individual articles, which is much quicker than having to do each one manually (like we did before).<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\"><strong style=\"font-size: 17px; line-height: 1.7;\">The reporting function is useful for a number of reasons,<\/strong> from when we\u2019re internally asked how well a particular release or campaign has done, for example the new range of trains, to creating regular reports for different teams. And, because we can tag all our coverage, it allows us to easily report on different areas, like competitors.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\"><strong style=\"font-size: 17px; line-height: 1.7;\">We also use Vuelio to log press enquiries,<\/strong> giving us a record of what we did in the past. The media team finds it particularly useful as they can easily see what (and when) previous enquiries were made.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">And we use Canvas, which we really like \u2013 it allows us to quickly and easily send a single link out with all our coverage in one place.<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">Joining Vuelio<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">With Vuelio, everything is all in one place, and everything is connected. We can see how much coverage we\u2019re getting and for what releases, which will ultimately make planning future campaigns more successful.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">The whole process of joining Vuelio, from our first point of contact, was really good. The Vuelio team worked really hard, especially as I feel like we were really demanding with what we wanted. The set up was also great; one of our requirements has been face-to-face customer support and that\u2019s what\u2019s happened \u2013 which is really important for us.<\/p>\n<\/div>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":445,"featured_media":146046,"parent":0,"menu_order":205,"comment_status":"open","ping_status":"open","template":"page-generic-content.php","meta":{"footnotes":""},"categories":[7397],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153711"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/445"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=153711"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153711\/revisions"}],"predecessor-version":[{"id":154036,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153711\/revisions\/154036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/146046"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=153711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=153711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=153711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}