{"id":153849,"date":"2026-09-23T13:23:19","date_gmt":"2026-09-23T12:23:19","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?page_id=153849"},"modified":"2026-09-29T14:22:19","modified_gmt":"2026-09-29T13:22:19","slug":"jack-grace","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/jack-grace\/","title":{"rendered":"Jack &#038; Grace"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><style>@media (max-width: 1040px) { .ctp-logo { display: none !important; } }<\/style>\n<style>@media (max-width: 768px) { .category, .ctp-logo { display: none !important; } }<\/style>\n<div style=\"background-color: #c3d9fb; padding: 40px 40px; display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; font-family: Arial, Helvetica, sans-serif;\">\n<p><!-- Left: logo lockup (hidden on mobile) --><\/p>\n<div class=\"ctp-logo\" style=\"flex: 1; min-width: 280px; display: flex; align-items: center; justify-content: center; gap: 24px;\"><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Jack-Grace-Logo-900x450-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-153526 size-full\" style=\"width: 100%; height: auto; display: block;\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Jack-Grace-Logo-900x450-1.png\" alt=\"\" width=\"900\" height=\"450\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Jack-Grace-Logo-900x450-1.png 900w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Jack-Grace-Logo-900x450-1-300x150.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Jack-Grace-Logo-900x450-1-768x384.png 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Jack-Grace-Logo-900x450-1-705x353.png 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Jack-Grace-Logo-900x450-1-500x250.png 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/div>\n<p><!-- Right: text content --><\/p>\n<div style=\"flex: 1; min-width: 280px;\">\n<p><span class=\"category\" style=\"display: inline-flex; align-items: center; gap: 8px; padding: 6px 16px; background: #0042FF; border-radius: 999px; font-size: 10px; font-weight: bold; color: white !important; margin-bottom: 20px;\">CASE STUDY \u00b7 AGENCY<\/span><\/p>\n<h1 style=\"font-size: 42px; line-height: 1.15; color: #0a0a2a; margin: 0 0 20px 0; font-weight: 800;\">Jack &amp; Grace<\/h1>\n<\/div>\n<\/div>\n<style>\n@media (max-width: 768px) {.main-body-content { padding-left: 30px !important; padding-right: 30px !important; }}<\/style>\n<div class=\"main-body-content\" style=\"padding: 50px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">About Jack &amp; Grace<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<ul style=\"margin: 0; padding-left: 20px; line-height: 1.7; list-style-type: disc;\">\n<li style=\"margin-bottom: 12px; line-height: 1.7;\">Aiming to use comms as a force for good, this agency is on the side of brands that value people and planet as well as profit.<\/li>\n<li style=\"margin-bottom: 12px; line-height: 1.7;\">Jack &amp; Grace believe all businesses have a responsibility to shape a better world &#8211; not just by doing as little harm as possible, but by making a positive contribution. The next generation matters to this company, as well as the generation after that. &#8216;Jack&#8217; and &#8216;Grace&#8217; just happen to be two specific children the team are rather fond of &#8211; the co-founders&#8217; kids.<\/li>\n<li style=\"margin-bottom: 0; line-height: 1.7;\">This agency&#8217;s clients include the Children&#8217;s Investment Fund Foundation, The Duke of Edinburgh&#8217;s Award, ActionAid, Ambitious about Autism and impact investment specialists Worthstone.<\/li>\n<\/ul>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">The Challenge<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">Jack &amp; Grace has grown quickly, doubling in size during 2021, so need systems the team can rely on.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;Our clients choose us but we also choose them,&#8217; says co-founder Nyree Ambarchian.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;We&#8217;re committed to only working with organisations that value people and planet as well as profit. That means we work with some amazing brands and of course we need to use their budget in the best way possible. Systems that let us work efficiently are really important.&#8217;<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">Finding exactly the right journalist to pitch stories to is a priority as well as needing to convey complex topics in a way people will understand. Doing the homework to find the right media contact is essential, as, in the words of Nyree, &#8216;the &#8220;spray and pray&#8221; approach gets you nowhere&#8217;.<\/p>\n<p style=\"margin: 0; line-height: 1.7;\">In addition, the boom in interest for ethical and environmental stories in the media means there is lots of coverage in need of tracking \u2013 coverage generated for clients as well as linked stories.<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; line-height: 1.7;\">\n<blockquote style=\"margin: 0; padding: 20px 24px; border-left: 4px solid #0042ff; background: #f4f6ff; font-size: 18px; font-style: italic; line-height: 1.6; color: #1f2233;\">\n<p><span style=\"line-height: 1.7; font-size: 17px !important;\">&#8216;Is there anything worse than shopping for media databases? So confusing and takes so much time,&#8217; \u2013 Nyree Ambarchian.<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">Jack &amp; Grace wanted to:<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<ul style=\"margin: 0 0 20px; padding-left: 20px; line-height: 1.7; list-style-type: disc;\">\n<li style=\"margin-bottom: 12px; line-height: 1.7;\">Zero-in on the right journalists to share their message in a clear way to the right audiences.<\/li>\n<li style=\"margin-bottom: 12px; line-height: 1.7;\">Track and measure media coverage earned for clients and campaigns across print, online, broadcast and more.<\/li>\n<li style=\"margin-bottom: 0; line-height: 1.7;\">Distribute targeted releases with the ability to determine which media contacts are engaging with the content.<\/li>\n<\/ul>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">Having trialled around eight different media databases over the last two years and finding gaps in data, clunky navigation and failures in the basics needed, moves to search engine and social media analytics proved to waste a lot of time.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;Finally, we found Vuelio and we&#8217;ve never looked back,&#8217; said Nyree.<\/p>\n<p style=\"margin: 0; line-height: 1.7;\">&#8216;We&#8217;re so pleased with the system and service.&#8217;<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">Solution<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">Jack &amp; Grace chose Vuelio&#8217;s solutions including:<\/p>\n<ul style=\"margin: 0; padding-left: 20px; line-height: 1.7; list-style-type: disc;\">\n<li style=\"margin-bottom: 8px; line-height: 1.7;\">Vuelio Media Database<\/li>\n<li style=\"margin-bottom: 8px; line-height: 1.7;\">Press Release Distribution<\/li>\n<li style=\"margin-bottom: 0; line-height: 1.7;\">Media monitoring<\/li>\n<\/ul>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; line-height: 1.7;\">\n<blockquote style=\"margin: 0; padding: 20px 24px; border-left: 4px solid #0042ff; background: #f4f6ff; font-size: 18px; font-style: italic; line-height: 1.6; color: #1f2233;\">\n<p><span style=\"line-height: 1.7; font-size: 17px !important;\">&#8216;We found Vuelio and we&#8217;ve never looked back&#8217;<\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">Results<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;For us, we like the brilliant media database including all the extra information provided about what journalists are looking for,&#8217; said Nyree.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;The press release distribution is great \u2013 we use it sparingly but when we do, being able to see which journalists have engaged with the release is so useful. We also use the media monitoring for print, online and broadcast.<\/p>\n<p style=\"margin: 0; line-height: 1.7;\">&#8216;We think Vuelio is the best on the market and good value for money.&#8217;<\/p>\n<\/div>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":445,"featured_media":146046,"parent":0,"menu_order":205,"comment_status":"open","ping_status":"open","template":"page-generic-content.php","meta":{"footnotes":""},"categories":[7397],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153849"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/445"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=153849"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153849\/revisions"}],"predecessor-version":[{"id":153852,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153849\/revisions\/153852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/146046"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=153849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=153849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=153849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}