{"id":153899,"date":"2026-09-24T17:07:09","date_gmt":"2026-09-24T16:07:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?page_id=153899"},"modified":"2026-09-29T14:19:39","modified_gmt":"2026-09-29T13:19:39","slug":"build-pr","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/build-pr\/","title":{"rendered":"Build PR"},"content":{"rendered":"<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><style>@media (max-width: 1040px) { .ctp-logo { display: none !important; } }<\/style>\n<style>@media (max-width: 768px) { .category, .ctp-logo { display: none !important; } }<\/style>\n<div style=\"background-color: #c3d9fb; padding: 40px 40px; display: flex; align-items: center; justify-content: space-between; gap: 40px; flex-wrap: wrap; font-family: Arial, Helvetica, sans-serif;\">\n<p><!-- Left: logo lockup (hidden on mobile) --><\/p>\n<div class=\"ctp-logo\" style=\"flex: 1; min-width: 280px; display: flex; align-items: center; justify-content: center; gap: 24px;\"><a href=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Build-PR-Logo-900x450-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-153530 size-full\" style=\"width: 100%; height: auto; display: block;\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Build-PR-Logo-900x450-2.png\" alt=\"\" width=\"900\" height=\"450\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Build-PR-Logo-900x450-2.png 900w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Build-PR-Logo-900x450-2-300x150.png 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Build-PR-Logo-900x450-2-768x384.png 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Build-PR-Logo-900x450-2-705x353.png 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2026\/08\/Build-PR-Logo-900x450-2-500x250.png 500w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/div>\n<p><!-- Right: text content --><\/p>\n<div style=\"flex: 1; min-width: 280px;\">\n<p><span class=\"category\" style=\"display: inline-flex; align-items: center; gap: 8px; padding: 6px 16px; background: #0042FF; border-radius: 999px; font-size: 10px; font-weight: bold; color: white !important; margin-bottom: 20px;\">CASE STUDY \u00b7 AGENCY<\/span><\/p>\n<h1 style=\"font-size: 42px; line-height: 1.15; color: #0a0a2a; margin: 0 0 20px 0; font-weight: 800;\">Build PR<\/h1>\n<p style=\"font-size: 16px; line-height: 1.5; color: #3a3a55; margin: 0; max-width: 420px;\">How Build PR drives impact with Vuelio to put construction in front of customers<\/p>\n<\/div>\n<\/div>\n<style>@media (max-width: 768px) { .main-body-content { padding-left: 30px !important; padding-right: 30px !important; } }<\/style>\n<div class=\"main-body-content\" style=\"padding: 50px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\"><strong style=\"font-size: 17px; line-height: 1.7;\">In the fast-paced world of construction marketing, cutting through the noise to reach the right audience is a constant challenge. Build Public Relations Ltd (Build PR), a specialist consultancy founded in 2013, bridges the gap between construction brands and their customers.<\/strong><\/p>\n<p style=\"margin: 0; line-height: 1.7;\">By acting as a conduit between what clients need to say and what journalists want to write, the agency creates tailored content and nurtures critical media relationships.<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">The challenge<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">As a boutique consultancy operating in a sector shaped by complex regulation and intricate buying decisions, Build PR requires precision. For Richard Pagett, founder of Build PR, engagement is the primary aim:<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;Our goal is to have meaningful conversations with journalists about our clients and the issues facing their sector,&#8217; he says.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">Whether a client is looking to establish a new brand presence, or deliver a major industry campaign, the agency must be able to pivot quickly between hyper-localised trade audiences and national media. To achieve this, the team needs a reliable way to identify exactly who is covering specific issues, ensuring that outreach remains relevant.<\/p>\n<p style=\"margin: 0; line-height: 1.7;\">&#8216;We need to identify the right journalists across our core sectors and when campaigns call for it, at a national level too,&#8217; Richard notes. &#8216;Vuelio helps us start those conversations and track the coverage once a story is published.&#8217;<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">Solution<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">To facilitate these connections, Build PR uses the Vuelio platform as the central hub for their media relations strategy. Moving beyond generic mailing lists, the agency employs the tool to add structure and intelligence to their outreach.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;We use Vuelio to build targeted media lists, identifying key trade journalists across our core sectors as well as national journalists for broader campaigns,&#8217; Richard explains. By narrowing down the specific journalists who understand the nuances of the construction industry, the agency ensures every pitch resonates with its recipient.&#8217;<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">The value of the platform extends into the post-pitch phase, where the agency relies on integrated monitoring to maintain visibility over media sentiment.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;Once a campaign is live, we use the platform to monitor and track coverage across print, online, and broadcast, giving us the data we need to demonstrate results to clients,&#8217; says Richard.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">In a demanding agency environment, the usability and service surrounding the software are paramount:<\/p>\n<p style=\"margin: 0; line-height: 1.7;\">&#8216;The platform is easy to use and accessible for the whole team,&#8217; Richard adds. &#8216;But what really sets Vuelio apart is the backend support \u2014 from initial onboarding onwards, the level of service has been excellent. It is a combination that makes a real difference in a busy agency environment.&#8217;<\/p>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 30px 60px 0px 60px; font-family: poppins !important; line-height: 1.7;\">\n<h2 style=\"display: flex; align-items: center; gap: 12px; font-size: 26px; font-weight: 800; color: #0042ff; margin: 0 0 28px; max-width: 1080px; line-height: 1.3;\">Results<\/h2>\n<\/div>\n<div class=\"main-body-content\" style=\"padding: 0px 60px 0px 60px; font-family: poppins !important; max-width: 1080px; font-size: 17px; line-height: 1.7; color: #1f2233;\">\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">The integration of Vuelio has provided both qualitative efficiencies and clear quantitative successes for Build PR&#8217;s clients. By streamlining media research and reporting, the agency provides transparent, data-backed value.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">A prime example is the agency&#8217;s work on the AMDEA Water Label Red Tape Campaign. The initiative sought to persuade the Government to scrap a proposed water efficiency labelling scheme that would have cost the UK appliance industry over \u00a328 million.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">&#8216;Using Vuelio to target the right journalists, the campaign generated 34 pieces of coverage, with placements secured in The Guardian, The Times, The Telegraph, the Daily Mail, and more,&#8217; says Richard.<\/p>\n<p style=\"margin: 0 0 20px; line-height: 1.7;\">By combining deep industry expertise with the precision of the Vuelio platform, Build PR continues to demonstrate that effective media relations is built on the marriage of human insight and data-driven strategy.<\/p>\n<p style=\"margin: 0; line-height: 1.7;\">For an agency that prides itself on delivering big-impact campaigns with boutique agility, the platform has become an essential asset in maintaining that competitive edge.<\/p>\n<\/div>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":445,"featured_media":146046,"parent":0,"menu_order":205,"comment_status":"open","ping_status":"open","template":"page-generic-content.php","meta":{"footnotes":""},"categories":[7397],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153899"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/445"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=153899"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153899\/revisions"}],"predecessor-version":[{"id":154080,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/153899\/revisions\/154080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/146046"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=153899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=153899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=153899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}