{"id":69989,"date":"2014-10-27T10:21:23","date_gmt":"2014-10-27T10:21:23","guid":{"rendered":"https:\/\/www.vuelio.com\/uk?page_id=69989&#038;preview_id=69989"},"modified":"2015-07-29T15:30:39","modified_gmt":"2015-07-29T15:30:39","slug":"the-5-golden-rules-of-socia-pr-whitepaper","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/pr-white-papers-old\/the-5-golden-rules-of-socia-pr-whitepaper\/","title":{"rendered":"The 5 Golden Rules of Social PR &#8211; Vuelio Whitepaper"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_fourth  avia-builder-el-first  container_wrap sidebar_right' style='  height: 601px;' ><link href=\"https:\/\/fonts.googleapis.com\/css?family=Montserrat:100,100i,200,200i,300,300i,400,400i,500,500i,600,600i,700,700i,800,800i,900,900i%7CPoppins:100,100i,200,200i,300,300i,400,400i,500,500i,600,600i,700,700i,800,800i,900,900i\" rel=\"stylesheet\"><div id=\"layerslider_377_1mwpwaps8ucll\"  class=\"ls-wp-container fitvidsignore ls-selectable\" style=\"width:1920px;height:600px;margin:0 auto;overflow: hidden;\"><div class=\"ls-slide\" data-ls=\"bgcolor:#c9ffe7;duration:4000;timeshift:-500;globalhover:true;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1.jpg\" class=\"ls-bg\" alt=\"\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1.jpg 1920w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-300x94.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1030x322.jpg 1030w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-768x240.jpg 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1536x480.jpg 1536w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1500x469.jpg 1500w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-705x220.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-500x156.jpg 500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><p style=\"top:42px;left:449px;text-align:initial;mix-blend-mode:normal;line-height:187px;letter-spacing:0.5px;font-size:85px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">AI, built for PR &amp; Comms<\/p><p style=\"top:168px;left:478px;text-align:initial;mix-blend-mode:normal;line-height:176px;letter-spacing:0.5px;font-size:52px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">The AI Suite built from the ground up<\/p><p style=\"top:229px;left:689px;text-align:initial;mix-blend-mode:normal;line-height:176px;width:653px;letter-spacing:0.5px;font-size:52px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">for communicators<\/p><a style=\"\" class=\"ls-l\" href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/lumina\/\" target=\"_self\"><ls-layer style=\"padding-top:0.7em;padding-bottom:0.7em;padding-right:1.85em;padding-left:1.85em;font-size:46px;font-weight:600;color:#fff;border-radius:10em;left:690px;top:399px;text-align:center;background-color:#0042ff;\" class=\"ls-button-layer\">Discover Lumina<\/ls-layer><\/a><a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/lumina\/\" target=\"_self\" class=\"ls-link ls-link-on-top\"><\/a><\/div><\/div><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-69989'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fourth  flex_column_div first  avia-builder-el-1  el_after_av_layerslider  el_before_av_three_fourth  avia-builder-el-first  \" ><div  class='avia-image-container  av-styling-    avia-builder-el-2  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2014\/04\/thumb-TL-whitepaper1.png' alt='Cision White Papers' title='thumb-TL-whitepaper'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_three_fourth  flex_column_div   avia-builder-el-3  el_after_av_one_fourth  avia-builder-el-last  \" ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><div>\n<h3>The 5 Golden Rules of Social PR<\/h3>\n<\/div>\n<div>\n<p dir=\"ltr\">Our latest whitepaper spells out five golden rules you need to follow to make sure your social communications are in line with business objectives \u2013 and never end up hashtagged with the dreaded #PRFail.<\/p>\n<p>Brimming with practical ideas, tips, and examples, this definitive guide tells you how to\u00a0build and protect online reputation, from a customer service to crisis communications to the social role of the CEO;\u00a0approach influencers on social networks, and how it differs from \u2013 and complements \u2013 traditional media outreach;\u00a0create killer social media campaigns, by identifying, understanding and engaging with the right influencers for your brand.<\/p>\n<p dir=\"ltr\">Fill out the form to\u00a0download our free whitepaper and help your business achieve social media success!<\/p>\n<\/div>\n<\/div><\/section><br \/>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":423,"featured_media":0,"parent":63069,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/69989"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=69989"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/69989\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/63069"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=69989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=69989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=69989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}