{"id":83759,"date":"2016-01-04T11:29:37","date_gmt":"2016-01-04T11:29:37","guid":{"rendered":"https:\/\/www.vuelio.com\/uk?page_id=83759&#038;preview_id=83759"},"modified":"2016-02-26T10:29:17","modified_gmt":"2016-02-26T10:29:17","slug":"the-press-release-formula","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/pr-white-papers-old\/the-press-release-formula\/","title":{"rendered":"The Press Release Formula"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  container_wrap sidebar_right' style='  height: 601px;' ><link href=\"https:\/\/fonts.googleapis.com\/css?family=Montserrat:100,100i,200,200i,300,300i,400,400i,500,500i,600,600i,700,700i,800,800i,900,900i%7CPoppins:100,100i,200,200i,300,300i,400,400i,500,500i,600,600i,700,700i,800,800i,900,900i\" rel=\"stylesheet\"><div id=\"layerslider_377_18rq9krt8v760\"  class=\"ls-wp-container fitvidsignore ls-selectable\" style=\"width:1920px;height:600px;margin:0 auto;overflow: hidden;\"><div class=\"ls-slide\" data-ls=\"bgcolor:#c9ffe7;duration:4000;timeshift:-500;globalhover:true;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1.jpg\" class=\"ls-bg\" alt=\"\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1.jpg 1920w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-300x94.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1030x322.jpg 1030w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-768x240.jpg 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1536x480.jpg 1536w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1500x469.jpg 1500w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-705x220.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-500x156.jpg 500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><p style=\"top:42px;left:449px;text-align:initial;mix-blend-mode:normal;line-height:187px;letter-spacing:0.5px;font-size:85px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">AI, built for PR &amp; Comms<\/p><p style=\"top:168px;left:478px;text-align:initial;mix-blend-mode:normal;line-height:176px;letter-spacing:0.5px;font-size:52px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">The AI Suite built from the ground up<\/p><p style=\"top:229px;left:689px;text-align:initial;mix-blend-mode:normal;line-height:176px;width:653px;letter-spacing:0.5px;font-size:52px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">for communicators<\/p><a style=\"\" class=\"ls-l\" href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/lumina\/\" target=\"_self\"><ls-layer style=\"padding-top:0.7em;padding-bottom:0.7em;padding-right:1.85em;padding-left:1.85em;font-size:46px;font-weight:600;color:#fff;border-radius:10em;left:690px;top:399px;text-align:center;background-color:#0042ff;\" class=\"ls-button-layer\">Discover Lumina<\/ls-layer><\/a><a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/lumina\/\" target=\"_self\" class=\"ls-link ls-link-on-top\"><\/a><\/div><\/div><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-83759'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div first  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_third  avia-builder-el-first  \" ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-size: 20pt;\"><strong><span class=\"il\">The Press Release Formula<\/span><\/strong><\/span><\/p>\n<p>The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever.<\/p>\n<p>Our latest white paper breaks down the anatomy of a press release, giving you a step-by-step understanding of the key points every press release must address.<\/p>\n<p>This is followed by advice from the PR Coach, Debbie Leven to make sure every section of your copy is pitch-perfect.<\/p>\n<p>With this white paper you will get:<\/p>\n<ul>\n<li>A visual breakdown of the key elements of a press release<\/li>\n<li>A detailed look at what every paragraph of a press release must entail<\/li>\n<li>Expert tips on the dos and don\u2019ts of press release writing<\/li>\n<\/ul>\n<p>Download our white paper and make sure your press releases work as hard as they can to tell your story.<\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_two_third  avia-builder-el-last  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><!-- &#091;if lte IE 8&#093;>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<!&#091;endif&#093;--><script src=\"\/\/js.hsforms.net\/forms\/v2.js\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><br \/>\n<script>\/\/ <!&#091;CDATA&#091;\nhbspt.forms.create({ \n    cssClass: 'whitepaper',\n    sfdcCampaignId: '7012400000018jFAAQ',\n    portalId: '458431',\n    formId: '8c48aebf-095d-477b-bdd2-d5776d340652'\n  });\n\/\/ &#093;&#093;><\/script><\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The press release is far from dead. Despite the real-time nature of modern media, well-written, well-designed, well-targeted releases can have a greater impact than ever.<br \/>\nOur latest white paper breaks down the anatomy of a press release, giving you a step-by-step understanding of the key points every press release must address.<\/p>\n","protected":false},"author":393,"featured_media":0,"parent":84213,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7261],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/83759"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/393"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=83759"}],"version-history":[{"count":1,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/83759\/revisions"}],"predecessor-version":[{"id":97770,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/83759\/revisions\/97770"}],"up":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/84213"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=83759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=83759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=83759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}