{"id":83778,"date":"2015-04-28T15:09:46","date_gmt":"2015-04-28T15:09:46","guid":{"rendered":"https:\/\/www.vuelio.com\/uk?page_id=83778&#038;preview_id=83778"},"modified":"2016-02-26T10:34:03","modified_gmt":"2016-02-26T10:34:03","slug":"social-pr-study-2015","status":"publish","type":"page","link":"https:\/\/www.vuelio.com\/uk\/pr-white-papers-old\/social-pr-study-2015\/","title":{"rendered":"Social PR Study 2015"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_two_third  avia-builder-el-first  container_wrap sidebar_right' style='  height: 601px;' ><link href=\"https:\/\/fonts.googleapis.com\/css?family=Montserrat:100,100i,200,200i,300,300i,400,400i,500,500i,600,600i,700,700i,800,800i,900,900i%7CPoppins:100,100i,200,200i,300,300i,400,400i,500,500i,600,600i,700,700i,800,800i,900,900i\" rel=\"stylesheet\"><div id=\"layerslider_377_md5jscfikybh\"  class=\"ls-wp-container fitvidsignore ls-selectable\" style=\"width:1920px;height:600px;margin:0 auto;overflow: hidden;\"><div class=\"ls-slide\" data-ls=\"bgcolor:#c9ffe7;duration:4000;timeshift:-500;globalhover:true;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"600\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1.jpg\" class=\"ls-bg\" alt=\"\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1.jpg 1920w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-300x94.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1030x322.jpg 1030w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-768x240.jpg 768w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1536x480.jpg 1536w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-1500x469.jpg 1500w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-705x220.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2025\/12\/Vuelio-Lumina-AI-Suite-for-PR-and-Comms-1920x600-1-500x156.jpg 500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><p style=\"top:42px;left:449px;text-align:initial;mix-blend-mode:normal;line-height:187px;letter-spacing:0.5px;font-size:85px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">AI, built for PR &amp; Comms<\/p><p style=\"top:168px;left:478px;text-align:initial;mix-blend-mode:normal;line-height:176px;letter-spacing:0.5px;font-size:52px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">The AI Suite built from the ground up<\/p><p style=\"top:229px;left:689px;text-align:initial;mix-blend-mode:normal;line-height:176px;width:653px;letter-spacing:0.5px;font-size:52px;color:#000000;font-family:Poppins;\" class=\"ls-l ls-text-layer\" data-ls=\"showinfo:disabled;controls:disabled;offsetyin:-400;delayin:2;easingin:easeOutQuint;offsetxout:-600;easingout:easeInCubic;texttransitionin:true;texttypein:lines_asc;textoffsetxin:100;textdurationin:900;texteasingin:easeOutQuint;textfadein:false;textstartatin:transitioninstart + 0;position:relative;\">for communicators<\/p><a style=\"\" class=\"ls-l\" href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/lumina\/\" target=\"_self\"><ls-layer style=\"padding-top:0.7em;padding-bottom:0.7em;padding-right:1.85em;padding-left:1.85em;font-size:46px;font-weight:600;color:#fff;border-radius:10em;left:690px;top:399px;text-align:center;background-color:#0042ff;\" class=\"ls-button-layer\">Discover Lumina<\/ls-layer><\/a><a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/lumina\/\" target=\"_self\" class=\"ls-link ls-link-on-top\"><\/a><\/div><\/div><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-83778'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_two_third  flex_column_div first  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_third  avia-builder-el-first  \" ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Social PR Study 2015<\/h2>\n<p>The majority of UK PRs use social media for work on a daily basis &#8211; yet nearly 40% never respond to queries from the media on networking sites.<\/p>\n<p>What, then, is social PR all about?\u00a0Find out in the<strong>\u00a0inaugural\u00a0<em>Social PR Study 2015.<\/em><\/strong><\/p>\n<p>For the past four years, Vuelio (formerly Cision) and Canterbury Christ Church University have provided the world\u2019s biggest and most academically rigorous analysis of journalists\u2019 social media practices. Now we\u2019ve turned our lens on UK PRs and their use of social &#8211; and our study includes some eye-opening findings.<\/p>\n<p>Get your copy NOW to find out:<\/p>\n<ul>\n<li>What PRs use social media for, and how it complements their work<\/li>\n<li>Why public sector and not-for-profit PRs are leading the way with new technologies<\/li>\n<li>How social media is changing PRs\u2019 media relationships &#8211; and the nature of PR itself<\/li>\n<\/ul>\n<p><strong>Fill out form to download the Social PR Study 2015.<\/strong><\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-3  el_after_av_two_third  avia-builder-el-last  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><!-- &#091;if lte IE 8&#093;>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<!&#091;endif&#093;--><script src=\"\/\/js.hsforms.net\/forms\/v2.js\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><br \/>\n<script>\/\/ <!&#091;CDATA&#091;\nhbspt.forms.create({      cssClass: 'whitepaper',     sfdcCampaignId: '70124000000141vAAA',     portalId: '458431',     formId: '757addeb-2d93-4032-8530-4d583b0823e3'   });\n\/\/ &#093;&#093;><\/script><\/p>\n<\/div><\/section><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of UK PRs use social media for work on a daily basis &#8211; yet nearly 40% never respond to queries from the media on networking sites.<br \/>\nWhat, then, is social PR all about? Find out in the inaugural Social PR Study 2015.<\/p>\n","protected":false},"author":393,"featured_media":0,"parent":84213,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7261],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/83778"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/393"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=83778"}],"version-history":[{"count":0,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/83778\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/pages\/84213"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=83778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=83778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=83778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}