{"id":100216,"date":"2017-02-16T10:58:31","date_gmt":"2017-02-16T10:58:31","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=100216"},"modified":"2017-02-16T10:58:31","modified_gmt":"2017-02-16T10:58:31","slug":"facebook-goes-to-war-against-fake-news","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/facebook-goes-to-war-against-fake-news\/","title":{"rendered":"Facebook goes to war against fake news"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong>Facebook is on a mission to stamp out fake news on its news feeds and disrupt the business models that facilitate it.\u00a0Nick Wrenn, Facebook\u2019s head of news partnerships for Europe, <a href=\"http:\/\/www.pressgazette.co.uk\/facebook-wants-to-eradicate-examples-of-hugely-fake-news-on-its-news-feed\/\" target=\"_blank\"><u>told journalists<\/u><\/a>\u00a0that while their minds had been focused on the issue during the recent US elections, the social network had been looking at the problem for some time.<\/strong><\/span><\/p>\n<p>Wrenn said: \u201cThe whole idea of being able to go on to Facebook knowing you are in a safe environment and you are part of a community that has the values of respect is really important to us.\u201d<\/p>\n<p>\u201cWe have been working on a number of these things for a long time, but this one [fake news] clearly has been crystalised by particular events elsewhere.\u201d<\/p>\n<p>Wrenn believes the problem of fake news is driven by profit and not necessarily the desire to influence political movements.<\/p>\n<p>Wrenn said: \u201cI think the goal for us first of all is to eradicate as much as we can of the hugely fake news and a lot of it is done by spammers for profit.<\/p>\n<p>\u201cIt may be political in nature because that\u2019s what they think people click on. Really it doesn\u2019t matter what content type that is, whether it\u2019s video, an article or a doctored picture, whatever it may be, we want to stamp that out.<\/p>\n<p>\u201cWe feel that if we can disrupt or get rid of the business model that encourages spammers to do these stories and then sell ads off the back of them when their hits get big enough, that will go some way to curbing these problems.<\/p>\n<p>However, Wrenn is under no illusion that Facebook has all the answers in the battle against fake news and said: \u201cIt won\u2019t be the solution, but it will go some way.\u201d<\/p>\n<p>Highlighting the problems Facebook faces Wrenn added: \u201cWe aren\u2019t gate-keepers, we are a platform and we want to be as open a platform as possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is on a mission to stamp out fake news on its news feeds and disrupt the business models that facilitate it. Nick Wrenn, Facebook\u2019s head of news partnerships for Europe, told journalists that while their minds had been focused on the issue during the recent US elections, the social network had been looking at the problem for some time.<\/p>\n","protected":false},"author":423,"featured_media":100219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[350,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/100216"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=100216"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/100216\/revisions"}],"predecessor-version":[{"id":100227,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/100216\/revisions\/100227"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/100219"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=100216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=100216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=100216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}