{"id":101418,"date":"2017-03-28T11:01:18","date_gmt":"2017-03-28T11:01:18","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=101418"},"modified":"2017-03-28T16:27:28","modified_gmt":"2017-03-28T16:27:28","slug":"snapchat-strikes-new-deal-to-develop-mobile-tv","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/snapchat-strikes-new-deal-to-develop-mobile-tv\/","title":{"rendered":"Snapchat strikes new deal to develop mobile TV"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong>Snapchat has signed a deal with MGM to develop original TV programming for the social network. The partnership follows similar deals with television networks including NBC, ESPN and the BBC.<\/strong><\/span><\/p>\n<p>According to <a href=\"http:\/\/www.thedrum.com\/news\/2017\/03\/21\/snapchat-inks-deal-with-mgm-develop-original-programming-it-ramps-up-mobile-tv\" target=\"_blank\"><u>media reports<\/u><\/a>, standalone programming will be developed to tell the \u201ccomplete narrative\u201d in four to five minutes and target the social channel\u2019s core audience of young people.<\/p>\n<p>MGM have not yet revealed what programming it will deliver to the channel but the company owns IP in a number of popular franchises, including MTV\u2019s Teen Wolf, James Bond and The Hobbit.<\/p>\n<p>Speaking to journalists, Barry Poznick, President of Unscripted Television MGM, said: \u201cThe team at Snap is thinking about mobile TV differently than anyone else in this space. They are innovators, and it presents us with a unique opportunity to flex our development and production muscle in a whole new way.\u201d<\/p>\n<p>Poznick continued: \u201cWe are excited to create content for their vast and hard to reach audience that consumes entertainment in a very specific fashion.\u201d<\/p>\n<p>Snapchat has come a long way from a mobile app of dubious reputation to a publically traded company valued at more the $25 billion despite losing more than $500 million last year.<\/p>\n<p>A <a href=\"http:\/\/esellercafe.com\/study-finds-that-58-of-college-students-are-checking-snapchat-first\/\" target=\"_blank\"><u>recent poll<\/u><\/a>\u00a0suggested that 58% of college students in the US check Snapchat on the mobile devices before anything else.<\/p>\n<p>The company has made no secret about its ambitions to develop online TV via its social media platform and is busy lining up advertising and further content deals.<\/p>\n<p>Sportswear firm Adidas recently praised Snapchat for \u201cinsane\u201d levels of retention, claiming the social network achieved far greater levels of retention than competitive social channels such as YouTube.<\/p>\n<p>Dan Moseley, Adidas\u2019 account director at We Are Social told delegates at last year\u2019s Social Media Week London event: \u201cIt\u2019s [Snapchat] regularly topping out 80 to 90 per cent much higher [compared to YouTube]. That\u2019s really important in showing that we can deliver something that people don\u2019t drop off on.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat has signed a deal with MGM to develop original TV programming for the social network. The partnership follows similar deals with television networks including NBC, ESPN and the BBC.<\/p>\n","protected":false},"author":423,"featured_media":101420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3729,3734],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/101418"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=101418"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/101418\/revisions"}],"predecessor-version":[{"id":101469,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/101418\/revisions\/101469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/101420"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=101418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=101418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=101418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}