{"id":101617,"date":"2017-04-03T07:53:46","date_gmt":"2017-04-03T07:53:46","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=101617"},"modified":"2017-04-03T07:53:46","modified_gmt":"2017-04-03T07:53:46","slug":"the-new-breed-of-marketing-bosses-have-pr-dna","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-new-breed-of-marketing-bosses-have-pr-dna\/","title":{"rendered":"The new breed of marketing bosses have PR DNA"},"content":{"rendered":"

As content marketing and social media <\/strong>continues<\/strong> to blur the lines between the marketing and PR industries, you don\u2019t have to look too far to find a new \u201cSuper Breed\u201d of comms professionals with combined DNA.<\/strong><\/span><\/p>\n

LinkedIn\u2019s chief marketing officer, Shannon Stubo, is just one example of this new breed of marketer. Stubo had more than 20 years PR experience, working with major technology companies like Yahoo and eBay, before taking up the marketing role at the professional social network.<\/p>\n

Speaking to journalists at Marketing Week<\/u><\/a>, Stubo said: \u201cTen years ago it was, \u2018I\u2019m in PR I pitch [to] reporters\u2019 and \u2018I\u2019m in advertising, I spend money with agencies to buy ads\u2019 \u2013 that was it. Now with content marketing and social, the comms people are doing marketing campaigns and the marketers are doing PR.\u201d<\/p>\n

Stubo continued: \u201cIt\u2019s all converging and that\u2019s why our CEO asked me to do the job. A lot of other companies are going down the same route.\u201d<\/p>\n

Explaining her transition from PR to marketing Stubo said: \u201cI had a lot to learn when I first took over the job. I knew hardly anything about things like demand generation or product marketing. But, a big piece of it came down to the fact I know how to be a leader and how to ask questions so I figured out how to do these things, and of course I hired really good people.\u201d<\/p>\n

Alongside her work with LinkedIn, Stubo also mentors entrepreneurs from a number of start-ups and claims to learn a lot from their \u201cscrappy\u201d attitude.<\/p>\n

Stubo said: \u201cI think, \u2018Oh my god, we have 440 people surely we should be able to get this done [when] this company has one marketer\u2019. There are lots of ways to do this and it doesn\u2019t have to be over processed. I like to work with the start-ups because then I don\u2019t lose that scrappiness.\u201d<\/p>\n

As a PR pro, are you equipped to take on the work of a marketer? Perhaps it\u2019s time to widen your skillset as the industries continue to merge.<\/p>\n","protected":false},"excerpt":{"rendered":"

As content marketing and social media continues to blur the lines between the marketing and PR industries, you don\u2019t have to look too far to find a new \u201cSuper Breed\u201d of comms professionals with combined DNA.<\/p>\n","protected":false},"author":423,"featured_media":101620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3531,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/101617"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=101617"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/101617\/revisions"}],"predecessor-version":[{"id":101635,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/101617\/revisions\/101635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/101620"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=101617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=101617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=101617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}