{"id":102538,"date":"2017-04-27T10:07:46","date_gmt":"2017-04-27T10:07:46","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=102538"},"modified":"2017-04-27T10:07:46","modified_gmt":"2017-04-27T10:07:46","slug":"the-huffington-post-is-dead-long-live-huffpost","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-huffington-post-is-dead-long-live-huffpost\/","title":{"rendered":"The Huffington Post is dead, long live HuffPost"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong>Less than a year after Ariana Huffington announced that she was stepping down as editor-in-chief of The Huffington Post, the popular news site has rebranded itself as HuffPost.<\/strong><\/span><\/p>\n<p>According to Lydia Polgreen, HuffPost\u2019s new editor-in-chief, the re-branding of the site goes beyond a much-needed facelift (it\u2019s the first significant makeover in the company\u2019s 12 year history).<\/p>\n<p>Polgreen told journalists: \u201cThe new design reflects our bold promise to help readers know what\u2019s real and what really matters.\u201d<\/p>\n<p>Talking journalists through the various elements of the site\u2019s re-designed logo, HuffPost\u2019s head of product, Julia Beizer, said: \u201cWe started with what we believe sets us apart \u2013 our editorial voice: down to earth, cutting through what doesn\u2019t matter and getting to what\u2019s real.<\/p>\n<p>\u201cThese thoughts inspired the forward-slash shape that brackets our name on the top of our site and stands alone as our app and social logo.<\/p>\n<p>\u201cThe shape symbolises the company\u2019s movement forward into the future, and subtly pays homage to our heritage as the first scaled digital-only news brand by evoking the forward slash found in URLs.\u201d<\/p>\n<p>HuffPost chief executive, Jared Grusd, joined the excited commentary by stating: \u201cHuffPost is the pioneer of online journalism and continues to lead the digital news landscape. Our changes today build upon our heritage of continuous innovation.<\/p>\n<p>\u201cToday, we make a decided leap into our future. The rebrand and relaunch of our products symbolise our commitment to continually evolve to help our audiences connect with a world that is changing rapidly around them.\u201d<\/p>\n<p>While the HuffPost has been criticized by many in \u201ctraditional\u201d media organisations \u2013 it\u2019s style of news aggregation has been described as \u201c<a href=\"http:\/\/archives.cjr.org\/cover_story\/six_degrees_of_aggregation.php\" target=\"_blank\"><u>glitzy thief of journalism<\/u><\/a>\u201d, there can be no-doubting its success.<\/p>\n<p>With nearly 200 million daily page views across its various site and a Pulitzer Prize for national reporting in the United States in the US, the HuffPost has pioneered news delivery in the social age.<\/p>\n<p>So what do you think of the new branding? Is it a bold step forward for the company? Did you even notice? Share your comments below:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Less than a year after Ariana Huffington announced that she was stepping down as editor-in-chief of The Huffington Post, the popular news site has rebranded itself as HuffPost.<\/p>\n","protected":false},"author":423,"featured_media":102545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[350],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/102538"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=102538"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/102538\/revisions"}],"predecessor-version":[{"id":102548,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/102538\/revisions\/102548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/102545"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=102538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=102538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=102538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}