{"id":104984,"date":"2017-07-10T08:47:04","date_gmt":"2017-07-10T08:47:04","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=104984"},"modified":"2017-07-10T08:47:04","modified_gmt":"2017-07-10T08:47:04","slug":"can-arianna-huffington-save-uber-and-silicon-valley","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/can-arianna-huffington-save-uber-and-silicon-valley\/","title":{"rendered":"Can Arianna Huffington Save Uber and Silicon Valley?"},"content":{"rendered":"<p><strong>Uber may have disrupted the way we get from A to B but there is nothing new about the way the company allegedly conducted its everyday business operations.<\/strong><\/p>\n<p>Allegations of sexism and high profile executive departures have rocked the car sharing (taxi) app business to its roots and threatened to distract the media away from the fact that they offer a really cool service.<\/p>\n<p>So the news that Arianna Huffington has been parachuted into the organisation to lead its PR strategy must be more than welcomed by investors.<\/p>\n<p>What better remedy to a poisonous, sexist environment than one of the world\u2019s most successful women?<\/p>\n<p>But Huffington doesn\u2019t just want cure Uber \u2013 she wants to take on the whole of Silicon Valley.<\/p>\n<p>Speaking to <a href=\"http:\/\/www.thedrum.com\/news\/2017\/07\/04\/arianna-huffington-takes-driving-seat-uber-pr-strategist\">journalists<\/a>, Huffington said: &#8216;The goal should be not just to fix Uber but to fix the systemic culture of\u00a0Silicon Valley. Otherwise, every year we will produce new reports asking, why aren\u2019t women advancing?<\/p>\n<p>\u2018There is such an incredible emphasis everywhere in the valley on top performers, and just because they deliver in a narrow sense, they\u2019re forgiven again and again. And even if their behaviour leads to them being let go, it\u2019s largely done quietly and they\u2019re quickly rehired by another company, where the behaviour continues.\u2019<\/p>\n<p>And you\u2019d be foolish to bet against Huffington.<\/p>\n<p>Her experience in disrupting old school business practices is legendary. She completely shook-up the, let\u2019s be honest, stagnant, male-dominated and often toxic media landscape with The Huffington Post. So she will feel perfectly at home in an equally disruptive business like Uber.<\/p>\n<p>Part of Huffington\u2019s appeal is her personal brand is as big as the brands she represents. Anything she does for Uber and the wider Silicon Valley community will carry the weight of her reputation \u2013 which she won\u2019t want to tarnish with quick, ill-thought-out wins or sleazy business practices.<\/p>\n<p>Does the PR industry need more people like Huffington? Share your comments below:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arianna Huffington has been brought into Uber to manage its PR strategy but she has her sights set on the whole of Silicon Valley and its approach to equality <\/p>\n","protected":false},"author":423,"featured_media":104986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[502,7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/104984"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=104984"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/104984\/revisions"}],"predecessor-version":[{"id":104988,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/104984\/revisions\/104988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/104986"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=104984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=104984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=104984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}