{"id":105147,"date":"2017-07-13T08:43:59","date_gmt":"2017-07-13T08:43:59","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=105147"},"modified":"2017-07-13T08:43:59","modified_gmt":"2017-07-13T08:43:59","slug":"how-far-does-20-go-these-days","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/how-far-does-20-go-these-days\/","title":{"rendered":"How Far Does \u00a320 Go These Days?"},"content":{"rendered":"<p><strong>It\u2019s enough to send shudders down any newspaper, television or radio advertising sales professional\u2019s spine. A \u00a320 boost on Facebook helped the Welsh Assembly reach a staggering 90,000 people with a St David\u2019s Day campaign in March.<\/strong><\/p>\n<p>According to a report in <a href=\"http:\/\/www.prweek.com\/article\/1439144\/case-study-20-st-davids-day-campaign-reached-90000-people\">PR Week<\/a>, the content-led campaign, which was pushed out across a wide range of social media channels, including Facebook, YouTube, Twitter and Instagram, was designed to support a multi-language, celebration of the Welsh nation and highlight the importance of the Welsh Assembly.<\/p>\n<p>The campaign was built around a representation of the Welsh flag built-up of words describing the nation.<\/p>\n<p>Words including \u2018beautiful\u2019, \u2018spectacular\u2019, \u2018scenic\u2019 and \u2018green\u2019 were given equal prominence to \u2018cold\u2019, \u2018grey\u2019, \u2018rainy\u2019 and \u2018wet\u2019 \u2013 highlighting the Welsh people\u2019s sense of humour when it comes to their climate.<\/p>\n<p>Other words used to describe Wales highlighted the country\u2019s culture and included \u2018language\u2019, \u2018rugby\u2019 and \u2018music\u2019.<\/p>\n<p>Claire Scantlebury, senior digital media manager at the Welsh Assembly, told journalists: \u2018The whole ethos behind the Wales in Your Words campaign was to put the focus on the people that the Assembly represents rather than on the institution itself.<\/p>\n<p>\u2018The entire campaign, from concept to delivery was carried out by our in-house team.\u2019<\/p>\n<p>Scantlebury added: \u2018Our approach to campaigns is to deliver a unified message but in a way that is tailored to make the most out of each platform that we want to use, this means that however our audience chooses to consume our content, they get a consistent brand experience regardless of whether it&#8217;s online or offline.\u2019<\/p>\n<p>Scantlebury and her team really must be congratulated for producing a masterclass in the power of delivering a socially-led, content marketing strategy.<\/p>\n<p>If you\u2019re struggling to get your message out there on a limited budget, just think what the proud, beautiful (and wet) nation of Wales did with twenty quid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s enough to send shudders down any newspaper, television or radio advertising sales professional\u2019s spine. A \u00a320 boost on Facebook helped the Welsh Assembly reach a staggering 90,000 people with a St David\u2019s Day campaign in March.<\/p>\n","protected":false},"author":423,"featured_media":105148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,7272,3694,3695],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105147"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=105147"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105147\/revisions"}],"predecessor-version":[{"id":105153,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105147\/revisions\/105153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/105148"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=105147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=105147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=105147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}