{"id":105435,"date":"2017-07-21T10:31:09","date_gmt":"2017-07-21T10:31:09","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=105435"},"modified":"2017-07-21T12:45:33","modified_gmt":"2017-07-21T12:45:33","slug":"five-things-you-shouldnt-have-missed-21-july-2017","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-you-shouldnt-have-missed-21-july-2017\/","title":{"rendered":"Five Things You Shouldn\u2019t Have Missed &#8211; 21 July 2017"},"content":{"rendered":"<p>A round-up of all the trending media, marketing and PR stories you shouldn\u2019t have missed this week.<\/p>\n<p><span style=\"font-size: 24px;\">1. BBC stars\u2019 pay is revealed<\/span><\/p>\n<p>The big story of the week was undoubtedly the pay of the 96 top earners at the BBC (those who earn over \u00a3150,000). As it is the first time this information has been revealed, the opportunity to analyse results and be generally nosey has been too good for the media to give up. Revelations include a\u00a0<a href=\"https:\/\/www.theguardian.com\/media\/2017\/jul\/20\/emily-maitlis-mocks-bbc-pay-gap-as-agent-fights-for-new-deal\">gender pay gap<\/a> (with the seven top earners being men) and a\u00a0<a href=\"http:\/\/www.huffingtonpost.co.uk\/entry\/bbc-salaries-diversity_uk_596f3c52e4b00db3d0f460ed\">lack of ethnic diversity<\/a> (only 10 of the 96 are BAME, none earning above \u00a3299K.<\/p>\n<p>Perspective on the earnings changes when commercial stars are considered \u2013 Ant and Dec <a href=\"https:\/\/www.thesun.co.uk\/tvandshowbiz\/3801958\/ant-and-dec-earn-a-staggering-79000-a-day-new-figures-reveal\/\">reportedly<\/a>\u00a0made \u00a329.5m in the last year which is more than the entire earnings of the BBC\u2019s top 96.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px;\">2. Marshall McLuhan\u2019s 106th birthday<\/span><\/p>\n<p>Today\u2019s Google Doodle celebrates the 106th birthday of Marshall McLuhan, the Canadian professor who \u2018predicted\u2019 the internet. McLuhan coined the expression \u2018the medium is the message\u2019 as well as the term \u2018global village\u2019. His concept that a global community would be brought together by technology was only really validated nine years after his death with the invention of the World Wide Web. <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-105438\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/marshall-mcluhans-106th-birthday-6207431578222592.3-law-e1500632963293.gif\" alt=\"Google doodle\" width=\"700\" height=\"134\" \/>The <a href=\"https:\/\/www.marshallmcluhan.com\/\">official site for the Estate of Marshall McLuhan<\/a> is currently struggling with the weight of traffic Google\u2019s Doodle is directing there but contains further reading about the \u2018father of communications and media studies\u2019.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px;\">3. ITV\u2019s first female chief executive<\/span><\/p>\n<p><a href=\"https:\/\/www.vuelio.com\/uk\/blog\/itv-appoints-first-female-chief-executive\/\">Carolyn McCall has been appointed<\/a> ITV\u2019s first female chief executive. The easyJet chief executive will succeed Adam Crozier on 8 January 2018. McCall has a strong background in the media, including her tenure as group chief executive of the Guardian Media Group.<\/p>\n<p>Her appointment was announced the day after Jodie Whittaker was revealed as the new Doctor Who, the first female Doctor in the show\u2019s 54-year history. The BBC has confirmed she will be paid the same as Peter Capaldi.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-105441\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Jodie-Whittaker.jpg\" alt=\"Jodie Whittaker\" width=\"760\" height=\"435\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Jodie-Whittaker.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Jodie-Whittaker-300x172.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Jodie-Whittaker-705x404.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Jodie-Whittaker-450x258.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Jodie-Whittaker-500x286.jpg 500w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Jodie-Whittaker-700x400.jpg 700w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px;\">4. Jane Austen \u2013 our greatest living author<\/span><\/p>\n<p>The new \u00a310 note was launched this week. The polymer note, in a similar style to the new \u00a35 note, bears the portrait of Jane Austen \u2013 the second woman to ever appear on \u2018paper\u2019 money.<\/p>\n<p>The story was relatively low-key, compared to the <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2015\/apr\/11\/how-social-media-helped-jane-austen-banknotes-caroline-criado-perez\">campaign to get her on the note<\/a>, but Andrea Leadsom gave it some extra coverage by calling Jane Austen \u2018one of our greatest living authors\u2019.<\/p>\n<blockquote class=\"twitter-video\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Andrea Leadsom celebrates Jane Austen, &#8220;one of our greatest living authors&#8221; <a href=\"https:\/\/t.co\/Nq3UrbDNVE\">pic.twitter.com\/Nq3UrbDNVE<\/a><\/p>\n<p>\u2014 Adam Bienkov (@AdamBienkov) <a href=\"https:\/\/twitter.com\/AdamBienkov\/status\/887996769371652097\">July 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Cue the social media backlash, including a well-placed tweet from Waterstones:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">We are currently moving all our Jane Austen stock from Classics into Greatest Living Authors. Thanks Andrea Leadsom for the heads up.<\/p>\n<p>\u2014 Waterstones (@Waterstones) <a href=\"https:\/\/twitter.com\/Waterstones\/status\/888021279978250240\">July 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px;\">5. Advertising authority cracks down on sexism<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-105444\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/sexist-stereotype-1.jpg\" alt=\"sexist stereotype\" width=\"760\" height=\"435\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/sexist-stereotype-1.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/sexist-stereotype-1-300x172.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/sexist-stereotype-1-705x404.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/sexist-stereotype-1-450x258.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/sexist-stereotype-1-500x286.jpg 500w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/sexist-stereotype-1-700x400.jpg 700w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>The Advertising Standards Authority (ASA) has announced it is to change the rules around sexism in adverts. Following a review, which was conducted because of the public backlash to the \u2018beach body ready\u2019 advertising campaign in 2015, the ASA has decided to reassess its current guidelines. At the moment, adverts that conform to lazy gender stereotypes are often not in breach of existing guidelinesand so the ASA is powerless to do anything.<\/p>\n<p>Guy Parker, chief executive of the ASA, said: \u2018Portrayals which reinforce outdated and stereotypical views on gender roles in society can play their part in driving unfair outcomes for people\u2019. A Vuelio post asks\u00a0whether the ASA is still able to make in a real difference in the age of the social media backlash.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A round-up of all the trending media, marketing and PR stories you shouldn\u2019t have missed this week. 1. BBC stars\u2019 pay is revealed The big story of the week was undoubtedly the pay of the &#8230;<\/p>\n","protected":false},"author":423,"featured_media":105445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7356,1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105435"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=105435"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105435\/revisions"}],"predecessor-version":[{"id":105806,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105435\/revisions\/105806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/105445"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=105435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=105435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=105435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}