{"id":105802,"date":"2017-08-04T10:30:32","date_gmt":"2017-08-04T10:30:32","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=105802"},"modified":"2017-08-15T14:04:33","modified_gmt":"2017-08-15T14:04:33","slug":"five-things-you-shouldnt-have-missed-4-august-2017","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-you-shouldnt-have-missed-4-august-2017\/","title":{"rendered":"Five Things You Shouldn\u2019t Have Missed \u2013 4 August 2017"},"content":{"rendered":"<p>A round-up of all the trending media, marketing and PR stories you shouldn\u2019t have missed this week.<\/p>\n<h2><span style=\"font-size: 24px;\">1. Mooch Out<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-105605\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Anthony-Scaramucci-.jpg\" alt=\"Whitehouse PR director of comms\" width=\"760\" height=\"435\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Anthony-Scaramucci-.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Anthony-Scaramucci--300x172.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Anthony-Scaramucci--705x404.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Anthony-Scaramucci--450x258.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Anthony-Scaramucci--500x286.jpg 500w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/07\/Anthony-Scaramucci--700x400.jpg 700w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Anthony Scaramucci had a turbulent week \u2013 on Monday <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/first-rule-of-successful-comms-dont-become-the-story\/\" target=\"_blank\">we were discussing<\/a> the pitfalls of becoming the story, by Tuesday he was gone. The self-described \u2018front-stabber\u2019 who sold his company for the job and reportedly missed the birth of his child (and whose wife has filed for divorce), also became the shortest-serving White House communications director in history.<\/p>\n<p>His \u2018colourful language\u2019 and almost constant negative press coverage made his position untenable \u2013 and that\u2019s in an administration that seems more willing than most to put up with controversy.<\/p>\n<p>On Tuesday the Mooch told the <a href=\"http:\/\/www.huffingtonpost.com\/entry\/anthony-scaramucci-what-went-wrong_us_59811cc9e4b02b36343ec1da\" target=\"_blank\">Huffington Post<\/a> what he would do next: \u2018I am now going to go dark. Then I will reemerge. As me.\u2019<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px;\">2. British Vogue\u2019s new editor<\/span><\/p>\n<p>Edward Enninful started his new job as editor of British Vogue this week. The first male editor in the magazine\u2019s history, Edward took over from Alexandra Shulman who held the position for 25 years.<\/p>\n<p>One of Edward\u2019s first decisions was launching Vogue on Snapchat \u2013 keeping up with technological and publishing trends will be one of his biggest jobs as he looks to keep a traditional print title current in modern times.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Day One !!! Thank you <a href=\"https:\/\/twitter.com\/StellaMcCartney\">@stellamccartney<\/a> for the Major balloons xoxo <a href=\"https:\/\/t.co\/6wJjC9btMU\">pic.twitter.com\/6wJjC9btMU<\/a><\/p>\n<p>\u2014 Edward Enninful OBE (@Edward_Enninful) <a href=\"https:\/\/twitter.com\/Edward_Enninful\/status\/892298366893379585\">August 1, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px;\">3. Independent to remain \u2018independent\u2019 after Saudi Arabia investment<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-105803\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/The-independent-website-1.jpg\" alt=\"The independent website\" width=\"760\" height=\"423\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/The-independent-website-1.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/The-independent-website-1-300x167.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/The-independent-website-1-705x392.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/The-independent-website-1-450x250.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/The-independent-website-1-500x278.jpg 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>Sultan Mohamed Abuljadayel <a href=\"https:\/\/www.vuelio.com\/uk\/blog\/editor-defends-independent-independent\/\" target=\"_blank\">has taken a 30% stake in the <em>Independent<\/em><\/a>, prompting fears that the move will impact on press freedoms.<\/p>\n<p>The <em>Independent<\/em>\u2019s editor, Christian Broughton, emailed staff to reassure editorial colleagues: \u2018I have been given cast-iron, unequivocal reassurances that we will be able to continue to publish as we see fit about Saudi Arabia and the rest of the Middle East\u2019.<\/p>\n<p>If the investment is not about editorial influence then other publishers may be interested to see strong financial backing for a digital-only title \u2013 the first national paper to make the bold move.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px;\">4. YouTube tackles extremism<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-105804\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/YouTube-Official-Blog.jpg\" alt=\"YouTube Official Blog\" width=\"760\" height=\"220\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/YouTube-Official-Blog.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/YouTube-Official-Blog-300x87.jpg 300w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/YouTube-Official-Blog-705x204.jpg 705w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/YouTube-Official-Blog-450x130.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/YouTube-Official-Blog-500x145.jpg 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>YouTube has, <a href=\"https:\/\/youtube.googleblog.com\/2017\/08\/an-update-on-our-commitment-to-fight.html\" target=\"_blank\">on its official blog<\/a>, explained the four steps it is taking to help combat terror-related extremist material. The post has raised concerns for some YouTubers who believe the platform is moving to censor content which falls outside of mainstream thinking.<\/p>\n<p>The four steps YouTube outlines are:<\/p>\n<ul>\n<li>Better detection and faster removal driven by machine learning<\/li>\n<li>More experts to alert us to content that needs review<\/li>\n<li>Tougher standards for videos that are controversial but do not violate our policies<\/li>\n<li>More work in the counter-terrorism space<\/li>\n<\/ul>\n<p>The third point has caused panic among right-wing, alt-right and alt-lite YouTubers who are worried they\u2019re going to lose reach and revenue income because of their opinions. Time will tell if the policies will just target radical extremists or a wider \u2018censorship\u2019 net is being cast.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24px;\">5. Ofcom\u2019s Communications Market Report<\/span><\/p>\n<p>Ofcom has released comprehensive research into the habits of the media-consuming public this week, showing the continued rise of streaming services as well views on \u2018sharenting\u2019.<\/p>\n<p>The report shows 67% of adults watch on demand to avoid adverts and while 91% watch live TV, viewing time is down 14% since 2010. As 82% of 16-24 year-olds watch multiple TV episodes monthly, the BBC <a href=\"http:\/\/www.bbc.co.uk\/news\/entertainment-arts-40802940\" target=\"_blank\">has dubbed<\/a> the age group \u2018Generation Binge\u2019.<\/p>\n<p>On social media, Ofcom has found 56% of parents do not post photos or videos of their children on social media, 87% of those say they want to keep their children\u2019s lives private.<\/p>\n<p>The <a href=\"https:\/\/www.ofcom.org.uk\/__data\/assets\/pdf_file\/0017\/105074\/cmr-2017-uk.pdf\" target=\"_blank\">full report is available online<\/a>\u00a0providing\u00a0a fascinating insight into the digital and communication habits of a nation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-105805\" src=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/Ofcom-Communications-Market-Report.jpg\" alt=\"Ofcom Communications Market Report\" width=\"760\" height=\"926\" srcset=\"https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/Ofcom-Communications-Market-Report.jpg 760w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/Ofcom-Communications-Market-Report-246x300.jpg 246w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/Ofcom-Communications-Market-Report-579x705.jpg 579w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/Ofcom-Communications-Market-Report-450x548.jpg 450w, https:\/\/www.vuelio.com\/uk\/wp-content\/uploads\/2017\/08\/Ofcom-Communications-Market-Report-500x609.jpg 500w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A round-up of all the trending media, marketing and PR stories you shouldn\u2019t have missed this week, including the Mooch, British Vogue, the Independent, YouTube and Ofcom&#8217;s research.<\/p>\n","protected":false},"author":423,"featured_media":105810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7356,350,7272,3531,3643],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105802"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=105802"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105802\/revisions"}],"predecessor-version":[{"id":106043,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105802\/revisions\/106043"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/105810"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=105802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=105802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=105802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}