{"id":105865,"date":"2017-08-08T10:31:33","date_gmt":"2017-08-08T10:31:33","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=105865"},"modified":"2017-08-08T10:31:33","modified_gmt":"2017-08-08T10:31:33","slug":"blogger-spotlight-faya-nilsson-fitness-on-toast-2","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-spotlight-faya-nilsson-fitness-on-toast-2\/","title":{"rendered":"Blogger Spotlight: Faya Nilsson, Fitness on Toast"},"content":{"rendered":"

Faya Nilsson<\/a> is the Top 10 Fitness and Exercise Blogger<\/a> responsible for Fitness on Toast<\/a>. Advocating every element of a healthy lifestyle, from fitness to nutrition, Faya is also a personal trainer. We caught up with Faya to talk about her favourite kind of workout, the importance of quality photography to her blog\u2019s success and collaborating with brands. <\/strong><\/p>\n

How would you describe your blog?<\/strong>
\nFitness On Toast is meant to be an easily-digested dose of \u2018healthy lifestyle\u2019 motivation that doesn\u2019t take itself too seriously (in a world where too much is serious!), and which helps to inform people about their health choices, and injects a little bit of fun into the day!<\/p>\n

\"FitnessWhy did you start your blog?
\n<\/strong>I\u2019ve been a personal trainer for over 10 years, and I wanted to find a way to help clients out beyond our 1-hour slot together. There was so much more ethos to share with them that just couldn\u2019t get covered in the session, so I whipped up\u00a0Fitness on Toast\u00a0to pick up the slack. The aim was to give clients views on fitness trends, healthy recipe ideas, options for active travel, and fitness fashion. Over the years, the content has appealed to others beyond that original audience, and I\u2019m extremely happy to call it my job to share that with likeminded readers!<\/p>\n

What makes your blog different from other fitness blogs?<\/strong>
\nI think it\u2019s a unique combination of workout tips\/routines, healthy travel ideas, fitness fashion and nutrition advice in a single destination, properly written by a qualified, practicing professional, who always gives unbiased opinions. It\u2019s also complemented by fabulous professional photography, shot in some of the world\u2019s most wonderful locations, which I think massively lifts the appeal of what I\u2019m trying to say!<\/p>\n

 <\/p>\n

What\u2019s the next big fitness trend going to be?<\/strong>
\nThe next big trend will be more of a ‘slow movement’. HIIT training has its place but excessive, uninformed HIIT has led to a swathe of injuries and has become the physio\u2019s best friends. People are steering away from the rushed approached and seeking more routes to really connect with their bodies \u2013 getting the foundation right first. Random training leads to random results. This, alongside a growing focus on mindfulness, is the future of fitness, to my mind, and that\u2019s very much something which chimes with my ethos, and the direction in which I want the discipline to go.<\/p>\n

What piece of equipment or tech is your go-to workout companion?<\/strong>
\nNot new, but it\u2019s my Apple Watch. I put an in-depth post together on the\u00a0first edition<\/a>, and then the\u00a0second edition<\/a>.<\/p>\n

What\u2019s your favourite workout class or routine?<\/strong>
\nThere are almost too many to choose from.<\/p>\n

Barry\u2019s Bootcamp<\/a>, originally an American franchise, is a superb addition to London\u2019s fitness scene, and for my money, is exceptional. The classes combine bouts of high intensity interval training on a very high-end treadmill, with strength training on the floor. Jumping between the two (strength and HIIT) is gruelling, metabolism-raising, and ensures that you leave the class soaking wet. Afterwards there\u2019s a really social little \u2018fuel bar\u2019 where you can mingle and take in some tasty protein concoctions whilst recovering.<\/p>\n

Also, Heartcore in St John\u2019s Wood stands out in my mind. I wrote a post about it<\/a>, inspired by the stunning location.<\/p>\n

What was your favourite blog post to create and why?<\/strong>
\nWell I think that would have to be the trip to the Olympics with Adidas<\/a>. The sheer scale and importance of the occasion was quite overwhelming, and to have experienced it from such a unique angle was ultimately empowering.<\/p>\n

How do you see your blog developing in the future?<\/strong>
\nI prefer not to think about that too much. Blogging as a discipline is so nascent, that part of its childhood development is in finding its own way. These platforms tend to meander with the times quite nimbly, so other than expressing a real passion for travel (visible from my Active Escapes<\/a> section), I can\u2019t foresee much by way of the future.<\/p>\n

\"FitnessWhat makes a blog successful?<\/strong>
\nAnimal spirits! If I had to guess, I think that would be writing about a subject on which you have a genuine and differentiated view. I think it\u2019s important to be yourself and use your own voice when writing because occasionally we all encounter a platform where everything feels a bit \u2018forced\u2019 and there\u2019s a distinct impression that what\u2019s being written isn\u2019t genuine.<\/p>\n

Also, those who focus on their writing seem to do well. While I\u2019m by no means the grammar police and admittedly make mistakes with my missives, sloppy spelling mistakes are a proper turn-off, so spending a little time crafting the message means that people should be happy to take the work seriously, to consider it professional.<\/p>\n

I think the quality of imagery can be a serious differentiator too, so those who invest in a good camera, and\/or have a photographer they use, will outperform. In 99.9% of my blog posts, I use my own imagery, and indeed across Instagram and Twitter too. The reason I go to some lengths over the photographic component (often doubling the amount of time it takes to put a post together) is because I think that original imagery can really transform and lift the written content I\u2019ve taken time to craft.<\/p>\n

The final component I think is engage with a network. Whether you\u2019re left with one or 50 comments, I like to reply as much as possible because someone has taken the time not only to read the post, but was also moved enough by it to make a comment.<\/p>\n

How do you like to work with PRs?<\/strong>
\nI have an excellent agent, Nicholas Douglas from PRJCT Management, who acts as an intermediary for me. He knows the type of content I love to produce and helps field the outreach accordingly, which is an enormous help, as there is just too little time in the day to tackle all PR emails properly. When we decide on a super exciting project with an agency, then the fun part begins, and I love to get really hands on at that point. I\u2019ve laid out the ways in which I work with marketers and PRs on a separate \u2018Disclosure<\/a>\u2019 page, which I think is an important manifesto to consider for any blogger.<\/p>\n

What one thing should PRs know about you?<\/strong>
\nI don\u2019t want to sound like a stickler, but my name is Faya, rather than Fay, Faye, Freya, or even \u2018Healthy Haddock\u00a0Ratatouille<\/a>\u2019 (that was the title of one of my posts, which someone once believed was my name…). Not that it’s important in itself, but it can speak to the counterpart’s attention to detail as it may impact a project, if that sort of basic thing gets overlooked.<\/p>\n

What are your favourite blogs to read?<\/strong>
\nI follow all sorts of blogs; I have around 200 other blogs on my WordPress follow-list, and on top of that, there are all the Facebook pages, Instagram accounts, Twitter handles and Pinterest boards which all make up my consumption of \u2018blogosphere\u2019! My favorites are often a real pick n\u2019 mix of personal opinions written by real people, often with some wonderful photography from some fabulous locations. It\u2019s all really quite inspiring. Visually speaking, I love fashion blogs, like\u00a0Kayture<\/a>\u00a0and\u00a0TheBlondeSalad<\/a>\u00a0for example. I also like\u00a0Deliciously Ella<\/a>\u00a0for a good bit of healthy recipe inspiration, and\u00a0TheLondoner<\/a>\u00a0and\u00a0ChicOverdose.com<\/a>\u00a0for some aspirational lifestyle fodder.<\/p>\n

Faya Nilsson\u00a0features on the\u00a0Vuelio Media Database<\/a>\u00a0along with thousands of other bloggers, influencers and journalists.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Faya Nilsson is the Top 10 Fitness and Exercise Blogger responsible for Fitness on Toast. Advocating every element of a healthy lifestyle, from fitness to nutrition, Faya is also a personal trainer. We caught up with Faya to talk about her favourite kind of workout, the importance of quality photography to her blog\u2019s success and collaborating with brands.<\/p>\n","protected":false},"author":400,"featured_media":105866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,4038,6980],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105865"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=105865"}],"version-history":[{"count":4,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105865\/revisions"}],"predecessor-version":[{"id":105870,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/105865\/revisions\/105870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/105866"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=105865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=105865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=105865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}