{"id":106149,"date":"2017-08-18T10:18:12","date_gmt":"2017-08-18T10:18:12","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=106149"},"modified":"2017-08-18T10:18:12","modified_gmt":"2017-08-18T10:18:12","slug":"five-things-you-shouldnt-have-missed-18-august-2017","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-you-shouldnt-have-missed-18-august-2017\/","title":{"rendered":"Five Things You Shouldn\u2019t Have Missed \u2013 18 August 2017"},"content":{"rendered":"

A round-up of all the trending media, marketing and PR stories you shouldn’t have missed this week.<\/strong><\/p>\n

1. DailyMailTV<\/span><\/p>\n

\"Daily
\nBuilding on its success as the most popular English-language news site, the Mail Online is launching an hour-long television show that will be syndicated across 96% of America via a network of TV channels.<\/p>\n

Launching on 18 September, DailyMailTV will be fronted by former American Football star and ESPN analyst Jess Palmer, who said: \u2018I love telling stories that engage and excite Americans and to be able to do this five days a week on DailyMailTV is a dream come true.\u2019<\/p>\n

The Mail Online currently employs 260 staff in the United States and claims to publish some 1,600 articles every day.<\/p>\n

 <\/p>\n

2. Channel 4 and BBC Clash Off<\/span><\/p>\n

\"Bake
\nThe Great British Bake Off is once again causing controversy despite still being a show about quaint cakes and pastel-coloured kitchenware in a tent in the countryside. The BBC has called<\/a> Channel 4\u2019s decision to schedule the programme at the same time as its new programme, The Big Family Cooking Showdown, a \u2018cynical move\u2019.<\/p>\n

Channel 4\u2019s iteration of the competition will start on Tuesday 29 August at 8pm, which clashes with the BBC\u2019s completely unrelated cooking competition (fronted by Bake Off winner Nadiya Hussain) that began this week. The BBC has decided to reschedule its show to Thursday to avoid a ratings war.<\/p>\n

Don\u2019t expect this one to go away, the bun fight has only just begun.<\/p>\n

 <\/p>\n

3. Mo Problems<\/span><\/p>\n

\"Mo
\nSir Mo Farah is attempting to rebrand as he leaves his track career behind him and focuses on his future in road racing. Mo Farah won silver in his last ever track race at the World Championships in 2017, but now wishes to be known as Mohamed.<\/p>\n

A number of PR pros have suggested<\/a> this move is \u2018almost impossible\u2019 because of how prolific Mo has been and how loved he is alongside the moniker. Only time will tell if Mohamed can win over the press and public.<\/p>\n

 <\/p>\n

4. No more Lovefilm By Post
\n<\/span>Lovefilm By Post will cease its service on 31 October. The Amazon-owned DVD rental business no longer has a place in a world of streaming and on-demand programming.<\/p>\n

The thousands of discs belonging to Lovefilm will be donated to \u2018charity partners\u2019 and Lovefilm employees will be redistributed across Amazon.<\/p>\n

Not everyone is pleased with the decision including those in rural parts of the country:<\/p>\n

\n

Oh @AmazonUK<\/a> don’t cancel #Lovefilm<\/a> by post… some of us have sub 2mbps broadband and can’t stream anything… #kent<\/a> #rural<\/a> @TMBC_Kent<\/a><\/p>\n

\u2014 Erica Price (@ericapdesign) August 14, 2017<\/a><\/p><\/blockquote>\n