{"id":106182,"date":"2017-08-22T09:36:43","date_gmt":"2017-08-22T09:36:43","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=106182"},"modified":"2017-08-22T09:36:43","modified_gmt":"2017-08-22T09:36:43","slug":"5-brands-that-reacted-to-eclipse2017","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/5-brands-that-reacted-to-eclipse2017\/","title":{"rendered":"5 brands that reacted to #Eclipse2017"},"content":{"rendered":"

As the United States descended into darkness and the President failed to follow basic safety advice<\/a>, brands across America took advantage of the temporary black out to roll out \u2018reactive\u2019 marketing. Here are 5 of the best:<\/p>\n

Volvo<\/strong><\/span>
\nVolvo is the vehicle manufacturer that\u2019s known for its safety and innovation. Fuelling this reputation, Volvo created the XC60 Panoramic Moonroof Eclipse Viewer \u2013 a special film that fits over the model\u2019s panoramic sunroof and makes the eclipse safe to watch for the whole family.<\/p>\n

\"Eclipse<\/p>\n

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Mitsubishi<\/span> <\/strong>
\nNot to be outdone in the automobile stakes, Mitsubishi had little choice but to get involved with its model \u2013 the Eclipse Cross. Though named after a racehorse<\/a>, the Eclipse Cross was photographed under the total eclipse in the presence of 10 influencers, who shared the \u2018event\u2019 with their followers. Materials captured will form the basis of future marketing campaigns.<\/p>\n

\"Mitsubishi<\/p>\n

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Krispy Kreme<\/strong><\/span>
\nKrispy Kreme created a chocolate-glazed doughnut for the first time in its history. Available at participating stores, the move struck a chord with some eclipse viewers \u2013 Debbie Helfand, who travelled from New Jersey to Virginia, said<\/a>: \u2018We came down, of course, for the eclipse to get a little closer and we came for the doughnuts not knowing there was a special doughnut, but it’s pretty exciting.\u2019<\/p>\n