{"id":106320,"date":"2017-08-29T08:34:59","date_gmt":"2017-08-29T08:34:59","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=106320"},"modified":"2017-08-29T08:36:29","modified_gmt":"2017-08-29T08:36:29","slug":"top-5-pr-rules-for-linkedin-video","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/top-5-pr-rules-for-linkedin-video\/","title":{"rendered":"Top 5 PR rules for LinkedIn Video"},"content":{"rendered":"

Following beta trials with its high-profile influencers, LinkedIn has just rolled out video<\/a><\/u> on its mobile platform to all of its users. Video on the professional network offers a whole heap of possibilities \u2013 some of them positive, some of them not so positive. It may be time to re-write your social media guidelines.<\/strong><\/p>\n

LinkedIn is the social network where HR feels at home. It\u2019s the place where jobs are posted, candidates vetted and positions are filled. It is also a place where businesses carefully build a corporate presence away from of all the spam and frivolity of Facebook, Instagram, Twitter and Snapchat (in the perfect world).<\/p>\n

Be warned: <\/strong>LinkedIn users will call anything out which they do not think belongs on the network, usually with the comment: \u2018This is NOT Facebook!\u2019<\/span><\/p>\n

Video is both good and bad. It is quick and easy to make, consume and share. Video has the very real potential to go viral \u2013 this is great when it\u2019s good, not so good when it\u2019s terrible.<\/p>\n

In short, LinkedIn is a place where reputation is important and while video can provide an excellent platform to enhance that reputation, it can also very easily tear reputations down \u2013 and quickly.<\/p>\n

Of course, in this social age, the rules of \u2018corporate\u2019 video have changed. Authenticity is often valued over slick production values \u2013 meaning it is perfectly acceptable to film a video on a smartphone on the fly \u2013 but that doesn\u2019t mean videos shouldn\u2019t be carefully planned and though about before being published to the web.<\/p>\n

Think about how many images Instagram \u2018celebrities\u2019 go through before deciding which ones to publish. There has to be a certain degree of quality control.<\/p>\n

With this in mind, we\u2019ve compiled five rules for video on LinkedIn which PR should put in place:<\/p>\n

    \n
  1. Think about what\u2019s in the background<\/span>
    \n<\/strong>A white wall might make your business appear less grand than it is. A car park full of supercars might appear more than a little fake and boastful. Create a branded environment that can act as a backdrop to all of your videos and provide a consistent experience for your viewers.<\/li>\n
  2. Take your time<\/span>
    \n<\/strong>Shoot more than you need and edit out the bad bits. Yes \u2018good enough\u2019 is good enough \u2013 when it really is good enough. Never settle for \u2018it\u2019ll do\u2019 just because you are busy or are getting frustrated with the process.<\/li>\n
  3. Find your video star<\/span>
    \n<\/strong>Some people are better in front of the camera than others. The person you are looking for should be confident (but not too shouty), humble (nobody likes a show-off) and above all likeable (people buy into ideas and concepts when they are presented to them by people they like).<\/li>\n
  4. Share don\u2019t sell<\/span>
    \n<\/strong>This isn\u2019t an infomercial on late night television. Share insight and thought leadership about your industry and organisation and the commercial opportunities will present themselves almost as a happy by-product of your content.<\/li>\n
  5. Don\u2019t force it<\/span>
    \n<\/strong>If you\u2019ve nothing to say, it is probably best not to commit it to video.<\/li>\n<\/ol>\n

    As a PR pro, how will you help HR take better advantage of the video opportunity on LinkedIn? <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    5 rules all PR professionals should follow when using LinkedIn Video.<\/p>\n","protected":false},"author":423,"featured_media":106323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3484,7272,3643],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/106320"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=106320"}],"version-history":[{"count":5,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/106320\/revisions"}],"predecessor-version":[{"id":106326,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/106320\/revisions\/106326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/106323"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=106320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=106320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=106320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}