{"id":107717,"date":"2017-09-22T11:34:01","date_gmt":"2017-09-22T11:34:01","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=107717"},"modified":"2017-09-22T11:34:01","modified_gmt":"2017-09-22T11:34:01","slug":"five-things-you-shouldnt-have-missed-22-september-2017","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-you-shouldnt-have-missed-22-september-2017\/","title":{"rendered":"Five Things You Shouldn\u2019t Have Missed \u2013 22 September 2017"},"content":{"rendered":"<p><strong>The #VuelioVoice podcast covering the major trending stories from the worlds of media, marketing and PR this week.<\/strong><\/p>\n<p>Listen to Akeshia Clarke and Jake O\u2019Neill discuss five things you shouldn\u2019t have missed.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/343523144&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;visual=true\" width=\"100%\" height=\"450\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p><strong>This week the stories include:<\/strong><\/p>\n<p><strong>1. Women on front pages<\/strong> \u2013 a new report from Women in Journalism has revealed that just a meager 25% of front page stories contain female bylines. We explore why female journalists aren\u2019t getting the coverage they deserve.<\/p>\n<p><strong>2. A tale of two bookies<\/strong> \u2013 Paddy Power has this week fallen foul of ASA\u2019s advertising rules while Betfair has announced a new celebrity endorsement with Rio Ferdinand in its Defender to Contender project. We discuss the opposing\u00a0marketing strategies.<\/p>\n<p><strong>3. Heidi Klum\u2019s designer clothing<\/strong> \u2013 Heidi Klum has launched a new range of clothing with Lidl. We explore how the supermarket is appealing to\u00a0a luxury-loving audience while maintaining its low prices.<\/p>\n<p><strong>4. Ryan Air in the news<\/strong> \u2013 Ryan Air\u2019s pilots are all taking their holiday at the same time due to a planning \u2018mess up\u2019. The airline\u2019s CEO has made some controversial comments but also defended the company\u2019s relationship with its pilots.<\/p>\n<p><strong>5. Morrisons focuses on staff<\/strong> \u2013 another supermarket story as Morrisons has refocused its advertising on the staff it has in store and the fresh, on-site goods they\u2019re creating. We look at how the company, like Lidl, is repositioning itself after positive results.<\/p>\n<p><strong>Think we\u2019ve missed something? Get in touch on Twitter <a href=\"https:\/\/twitter.com\/Vuelio\">@Vuelio<\/a> or use the hashtag <a href=\"https:\/\/twitter.com\/search?f=tweets&amp;q=%23VuelioVoice&amp;src=typd\">#VuelioVoice<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The #VuelioVoice podcast this week includes female journalists on front pages, Paddy Power, Betfair, Lidl, Morrisons and Ryan Air.<\/p>\n","protected":false},"author":423,"featured_media":107412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7356,350,7272,3729,4297],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/107717"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=107717"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/107717\/revisions"}],"predecessor-version":[{"id":107719,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/107717\/revisions\/107719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/107412"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=107717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=107717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=107717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}