{"id":108656,"date":"2017-10-12T13:06:45","date_gmt":"2017-10-12T13:06:45","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=108656"},"modified":"2017-10-12T13:06:45","modified_gmt":"2017-10-12T13:06:45","slug":"the-rise-of-the-parenting-blogs","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-rise-of-the-parenting-blogs\/","title":{"rendered":"The rise of the parenting blogs"},"content":{"rendered":"

Vuelio\u2019s UK Bloggers Survey<\/a> revealed there\u2019s been a steep rise in parenting bloggers, the category now making up 29% of all bloggers in the UK. This is a marked rise from 2016, when only 16% of parenting bloggers were focused on parenting.<\/strong><\/p>\n

So what\u2019s going on?<\/p>\n

One possiblity is that a lot of the new parenting bloggers were already established in other fields and have since had children \u2013 shifting their focus to parenting. We know from the study that 43% of bloggers are aged between 25-34 and in the UK the average age of having your first child<\/a> is 30.4 years.<\/p>\n

Bloggers are also mostly female (78%) and many parenting blogs are started during materntity leave to find a new community of understanding people online that can share day-to-day struggles. It\u2019s not just for mums, dads also find comfort in a community and the knowledge they\u2019re not alone.<\/p>\n

For many, finding the community but not the right answers is a big impetus to start a parenting blog. Elliott Rae, founder and editor-in-chief of MusicFootballFatherhood.com<\/a> (MFF) said: \u2018I started MFF when my daughter was three months old, on New Year\u2019s Day in 2016. I had loads of questions about fatherhood and wanted to hear about others\u2019 experiences.<\/p>\n

\u2018There was nowhere online that I felt I could read or discuss all the questions I had, so I started MFF to provide that space.\u2019<\/p>\n

Jo Middleton, author of top parenting blog Slummy Single Mummy<\/a>, joined Vuelio for a webinar<\/a> discussing the Survey results, and she believes that a visible group of successful parenting bloggers are encouraging a new generation to start. As a new mother on maternity leave, seeing bloggers can be sent products and paid to write reviews is an attractive proposition.<\/p>\n

Jo has seen a rise in the professional blogger, those who start blogs with the intention of making it commercial from the beginning. This is also reflected in the Survey results, which reveal there has been in a rise in both those making money from their blogs and those intending to in future.<\/p>\n

Sometimes a clever solution to a parenting problem can encourage bloggers to start. Jo Addison, who writes Kiddieholidays<\/a>, said: \u2018I\u2019d recently had a baby and struggled to find somewhere to go on holiday which was suitable for babies. I was looking for somewhere that had loads of baby equipment, lots to do in the local area for young children and didn\u2019t cost a fortune, but I couldn\u2019t find many places. Then I had the idea about Kiddieholidays.<\/p>\n

\u2018I want the site to match up amazing baby and toddler friendly destinations and accommodation with parents who are looking for ideas about where to go.\u2019<\/p>\n

One of the biggest reasons we\u2019re told parenting bloggers start is they want a way to document their child or children growing up. Tim Liew, who writes Slouching Towards Thatcham<\/a>, is a typical of this, he said: \u2018So much of the early years of parenthood focuses on the big \u2018firsts\u2019: first word, first step, first day at school and so on. I also wanted to document all the little moments and observations that otherwise get lost in the mists of time. Bearing in mind this was back in 2008, it didn\u2019t really occur to me at the time that parent blogging or dad blogging could become a \u2018thing\u2019. Now, it definitely is!\u2019<\/p>\n

Whether this rise in parenting bloggers will continue is difficult to predict, especially when considering the growing number of lifestyle bloggers and the popularity of \u2018alternative sharing platforms\u2019 like YouTube and Instagram. Either way, the Vuelio Bloggers Survey in 2018 will reveal all the answers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vuelio\u2019s UK Bloggers Survey revealed there\u2019s been a steep rise in parenting bloggers, the category now making up 29% of all bloggers in the UK. So what\u2019s going on?<\/p>\n","protected":false},"author":423,"featured_media":108659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5084,1449],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/108656"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=108656"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/108656\/revisions"}],"predecessor-version":[{"id":108664,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/108656\/revisions\/108664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/108659"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=108656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=108656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=108656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}