{"id":108930,"date":"2017-10-20T10:49:22","date_gmt":"2017-10-20T10:49:22","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=108930"},"modified":"2017-10-20T10:49:22","modified_gmt":"2017-10-20T10:49:22","slug":"five-things-you-shouldnt-have-missed-20-october-2017","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-you-shouldnt-have-missed-20-october-2017\/","title":{"rendered":"Five Things You Shouldn\u2019t Have Missed \u2013 20 October 2017"},"content":{"rendered":"

This week\u2019s big stories of the week from the world of PR, media and communications, including PRWeek Awards, Crimewatch, a white paper, McDonald\u2019s and parenting bloggers. <\/strong><\/p>\n

1. 30 years of PRWeek Awards<\/strong><\/span><\/p>\n

\"PRWeek<\/p>\n

Vuelio were delighted to join the 80s-themed celebrations for 30 years of the PRWeek Awards. With Alan Edwards\u2019 induction into PRWeek\u2019s Hall of Fame presented by The Who\u2019s Roger Daltrey; Katherine\u00a0Ryan delighting the 1,000-strong crowd with her hosting; and 32 awards given to the PR industry\u2019s brightest and best, the PRWeek Awards proved themselves a highlight of 2017. Vuelio has created a Canvas<\/a> of all the best posts from the night \u2013 check it out here<\/a>.<\/p>\n

 <\/p>\n

2.\u00a0Crimewatch axed after 33 years<\/strong><\/span><\/p>\n

\"Jeremy<\/p>\n

One of the UK\u2019s longest continuously running TV programmes has been cancelled<\/a>, after 33 years on air. Crimewatch, seen by many as a public service for solving crime, has suffered from dwindling ratings even after it was revamped with Jeremy Vine and Tina Deheley at the helm.<\/p>\n

Former presenter Nick Ross explained the demise: \u2018If you get 15 million people watching a programme and you have an appeal, the chance of finding somebody, that one witness who saw something they had no idea was connected with the crime\u2026 they can ring in. Once your audience starts plummeting, you go back to two million, one million, your chances of finding that person are so remote.\u2019<\/p>\n

The show is famous for helping to solve high-profile cases including the murder of James Bulger. It also featured the murder of Jill Dando, a presenter on the programme up until her death in 1999.<\/p>\n

 <\/p>\n

3. Disruptive business and destructive PR<\/strong><\/span><\/p>\n

\"Disruptive<\/p>\n

When isn\u2019t a bad reputation bad for business? Traditional media often has a less than favourable relationship with the big disruptors of this world, but does that matter? After Uber\u2019s licensing issues with TFL, it became apparent how different their reputation with their customers was from their reputation with the press. Our latest whitepaper \u2013 The Filth and the Fury: Disruptive Businesses & Destructive PR<\/a> \u2013 explores how to rip up the rulebook and still come out on top.<\/p>\n

 <\/p>\n

4. Szechuan Sauce and the great PR \u201cdisaster\u201d<\/strong><\/span><\/p>\n

\"JustinRoiland<\/p>\n

McDonald\u2019s made headlines around the world<\/a> for a \u201cbotched\u201d limited edition dipping sauce. Made famous by cult cartoon series Rick & Morty<\/em>, the 1998 Mulan-linked Szechuan sauce was released by McDonald\u2019s for one day only. When it didn\u2019t provide enough, the media picked it up as PR fail \u2013 but with international headlines and thousands of fans desperate to get their hands on a McDonald\u2019s product, it\u2019s clear this PR strategy was nothing short of genius. Maybe even Rick-level genius.<\/p>\n

McDonald\u2019s wasn\u2019t the only fast-food restaurant winning on social media this week \u2013 KFC has impressed Twitter<\/a> for only following eleven people \u2013 the five Spice Girls and six guys named herb. That\u2019s right, 11 herbs and spices.<\/p>\n

 <\/p>\n

5. The UK\u2019s top parenting blogs<\/strong><\/span><\/p>\n

\"Parenting<\/p>\n

One of the most influential rankings Vuelio compiles, the Top 10 UK Parenting Blogs<\/a> has this week been topped by Jo Middleton of Slummy Single Mummy<\/a>. Jo has regained the top spot from Mum in the Mad House<\/a>\u2019s Jen Walshaw, who fell to second. The top three was completed by Donna Wishart\u2019s What the Redhead said<\/a> \u2013 one of a whopping six new entries to this ranking. Parenting bloggers famously have one of the most engaged communities in the blogosphere and the best relationship<\/a> with PR professionals.<\/p>\n

 <\/p>\n

Think we\u2019ve missed something? Let us know in the comment below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

This week\u2019s big stories of the week from the world of PR, media and communications, including PRWeek Awards, Crimewatch, a white paper, McDonald\u2019s and parenting bloggers. <\/p>\n","protected":false},"author":423,"featured_media":108932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7356,350,7272,3699],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/108930"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=108930"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/108930\/revisions"}],"predecessor-version":[{"id":108934,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/108930\/revisions\/108934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/108932"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=108930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=108930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=108930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}