{"id":109203,"date":"2017-10-27T10:47:18","date_gmt":"2017-10-27T10:47:18","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=109203"},"modified":"2017-10-27T10:47:18","modified_gmt":"2017-10-27T10:47:18","slug":"five-things-you-shouldnt-have-missed-27-october-2017","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/five-things-you-shouldnt-have-missed-27-october-2017\/","title":{"rendered":"Five Things You Shouldn\u2019t Have Missed \u2013 27 October 2017"},"content":{"rendered":"

This big stories of the week from the world of PR, media and communications, including Snapchat\u2019s warning, Apple\u2019s hire, Piccadilly Circus, Radio 1\u2019s listening stats and Facebook\u2019s publisher experiment.<\/strong><\/p>\n

1. Snapchat\u2019s first ASA warning<\/h2>\n

\"Snapchat\"<\/p>\n

Geordie Shore star Marnie Simpson was cautioned this week by the Advertising Standards Authority (ASA) for falling foul of its advertising rules. This is the first time the social network has provoked a caution for a user not clearly labelling an advert.<\/p>\n

The Snapchat post that drew a complaint. \u2018showed an image of Marnie Simpson holding a Diamond Whites product close to her face. Text on the snap stated \u201c50% off everything from Diamond Whites! Swipe up [Heart emoji]\u201d and \u201cwww.diamondwhites.co\u201d.\u2019<\/p>\n

While Diamond Whites argued that Marnie\u2019s two-year relationship with the company was their grounds for believing the advert was clear, the ASA still ruled it was not correctly labelled as an advert and so upheld the original complaint.<\/p>\n

What is unique about the case is that, due to the nature of Snapchat, the advert only appeared for a limited amount of time and was already history by the time the complaint was investigated. ASA ruled the advert must not appear again in its current form and all future adverts must include #ad. Whether this opens the floodgates for more Snapchat complaints remains to be seen, but what\u2019s clear is the ASA is continuing to monitor social media to keep up with technological advances.<\/p>\n

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2. Apple hires Jay Hunt<\/h2>\n

\"Channel<\/p>\n

Jay Hunt, who engineered the acquisition of The Great British Bake Off from BBC to Channel 4, has been appointed<\/a> creative chief at Apple\u2019s European video operations. She has also previously worked at the BBC and Channel 5, and is responsible for the likes of Sherlock, Luther, Humans and Gogglebox.<\/p>\n

Jay resigned from her role as chief creative officer of Channel 4 in June, after missing out on the role of chief executive of the broadcaster, which eventually went to Alex Mahon<\/a>. The appointment signals Apple\u2019s intent to get serious about content, as it looks to take on both existing channels as well as the established giants of on demand, Netflix and Amazon. Hunt takes up the new role in January.<\/p>\n

 <\/p>\n

3. It\u2019s like Piccadilly Circus
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