{"id":109242,"date":"2017-10-30T13:36:53","date_gmt":"2017-10-30T13:36:53","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=109242"},"modified":"2017-10-30T13:36:53","modified_gmt":"2017-10-30T13:36:53","slug":"blogger-spotlight-philip-friend-baking-fanatic","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-spotlight-philip-friend-baking-fanatic\/","title":{"rendered":"Blogger Spotlight: Philip Friend, Baking Fanatic"},"content":{"rendered":"

Philip Friend<\/a> is the Top 10 UK Baking Blogger<\/a> who writes Baking Fanatic<\/a>. Featuring bold twists on classics, Baking Fanatic also specialises in the perfect bakes for Philip\u2019s favourite \u2013 afternoon tea. We caught up with Philip to discuss his quirky bakes (crab meat profiteroles!), viennoiserie as comfort baking and working collaboratively with PRs.<\/strong><\/p>\n

How would you describe your blog?<\/strong> <\/span>
\nA collection of recipes for bakes that I love to bake and eat, without any shame whatsoever. The lack of shame is crucial as I feel that with baking, one should never feel guilt and should enjoy the bakes and share the baking love. I also include masterclasses for perfecting bakes such as croissants, cake decorating tips, macarons and breads that I have honed over years. My recipes are rooted in the classics, but I often have my own twists on them, such as my chocolate, orange and cranberry sourdough loaf and my warm savoury choux buns filled with crab meat in a chive mayonnaise.<\/p>\n

What<\/strong>\u2019<\/strong>s the best thing about being a baking blogger?<\/strong> <\/span>
\nMeeting other bloggers, either virtually or in person, and discussing anything baking related, whether it is dissecting a new recipe or chatting about the latest trends in baking.<\/p>\n

How much does Great British Bake Off affect your blog?<\/strong> <\/span>
\nMost of the technical and other bakes on Bake Off have featured in my blog, often before the episode is aired, as I love to try and second-guess bakes that could pop up on Bake Off. I get many emails from others who love Bake Off and after episodes are aired I get people asking me if I have a recipe for a bake that has just featured.<\/p>\n

What<\/strong>\u2019<\/strong>s your favourite bake to make?<\/strong> <\/span>
\nCroissants and any related viennoiserie. Very much a labour of true love, but for me croissants are the epitome of comfort baking.<\/p>\n

\"Baking<\/p>\n

What<\/strong>\u2019<\/strong>s the best bake you<\/strong>\u2019<\/strong>ve ever eaten?<\/strong> <\/span>
\nMy multi-tiered chocolate and raspberry cake that I made for my anniversary of my Civil partnership. This also featured on a recent episode of James Martin\u2019s ITV cookery show.<\/p>\n

What makes your blog successful?<\/span>
\n<\/strong>I think my blog is set out simply and without too much fuss. My recipes are easy to navigate now that I have an index, and my photographs have improved considerably in quality: several people have commented to me that my photos often \u2018sell\u2019 my blog and make people want to get in the kitchen to have a go; it is always nice when others want to do that.<\/p>\n

How do you like to work with PRs?<\/strong><\/span>
\nI like to be guided with what it is PRs want and I have established a good, warm working relationship with many PRs over the years. Once I am given a brief, I love the challenge of working through it to deliver, what I aim to be, a bake that others want to make for themselves.<\/p>\n

What<\/strong>\u2019<\/strong>s a memorable campaign you<\/strong>\u2019<\/strong>ve worked on?<\/strong> <\/span>
\nFor Macmillan Cancer Research, I showcased a few of their bakes for last year\u2019s Coffee Morning \u2013 this was an honour, as it is a charity so close to my heart.<\/p>\n

What one thing should PRs know about you?<\/strong><\/span>
\nI keep my blog posts honest at all times and pride myself on both the quality and clarity of my writing.<\/p>\n

What other blogs do you read?<\/strong><\/span>
\nSo many, but I am a very regular visitor at The Pink Whisk<\/a>, BakingQueen74<\/a> and Deliciously Ella<\/a>.<\/p>\n

Philip Friend and the Baking Fanatic feature on the market-leading\u00a0Vuelio Influencer Database<\/a>\u00a0along with thousands of other bloggers, influencers and journalists.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Philip Friend is the Top 10 UK Baking Blogger who writes Baking Fanatic. Featuring bold twists on classics, Baking Fanatic also specialises in the perfect bakes for Philip\u2019s favourite \u2013 afternoon tea. We caught up with Philip to discuss his quirky bakes (crab meat profiteroles!), viennoiserie as comfort baking and working collaboratively with PRs. <\/p>\n","protected":false},"author":400,"featured_media":109244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,4038,6980],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109242"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=109242"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109242\/revisions"}],"predecessor-version":[{"id":109495,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109242\/revisions\/109495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/109244"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=109242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=109242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=109242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}