{"id":109295,"date":"2017-10-31T11:35:58","date_gmt":"2017-10-31T11:35:58","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=109295"},"modified":"2017-10-31T11:35:58","modified_gmt":"2017-10-31T11:35:58","slug":"top-5-brands-doing-halloween-right","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/top-5-brands-doing-halloween-right\/","title":{"rendered":"Top 5 brands doing Halloween right"},"content":{"rendered":"<p><strong>In a world where we now apparently say <a href=\"https:\/\/twitter.com\/search?q=happy%20halloween&amp;src=typd\" target=\"_blank\">Happy Halloween<\/a>, the haunted seasonal event has firmly embedded itself in the awkward summer\u2019s-over-but-Christmas-isn\u2019t-really-here-yet advertising cycle. Here are five of the best campaigns for this year\u2019s Halloween.<\/strong><\/p>\n<h2>Google\u2019s doodle<\/h2>\n<p>Google has taken a page right out of the John Lewis Christmas Advert playbook with its Halloween doodle this year.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1PBkkHi_yeQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The heart-warming tale follows \u2018jinx\u2019 the ghost trying to fit in with trick or treaters that aren\u2019t ghosts. In an attempt to blend in, the ghost uses a variety of costumes before eventually Jinx is just accepted for who it is. That\u2019s nice.<\/p>\n<p>As with the annual John Lewis advert event, this sentimentality has struck accord with viewers:<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Today&#8217;s Google doodle is very, very adorable.<\/p>\n<p>\u2014 karaspita (@karaspita) <a href=\"https:\/\/twitter.com\/karaspita\/status\/925297120160206849?ref_src=twsrc%5Etfw\">October 31, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"es\">El <a href=\"https:\/\/twitter.com\/hashtag\/GoogleDoodle?src=hash&amp;ref_src=twsrc%5Etfw\">#GoogleDoodle<\/a> de hoy &lt;3 <a href=\"https:\/\/t.co\/2D7FE0qbpp\">pic.twitter.com\/2D7FE0qbpp<\/a><\/p>\n<p>\u2014 Elaichi (@elenkies) <a href=\"https:\/\/twitter.com\/elenkies\/status\/925297021933817857?ref_src=twsrc%5Etfw\">October 31, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">I&#8217;m not crying at the Halloween Google doodle you are<\/p>\n<p>\u2014 Mulan McNugget Sauce (@LindsayVujic) <a href=\"https:\/\/twitter.com\/LindsayVujic\/status\/925295560973676544?ref_src=twsrc%5Etfw\">October 31, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><\/h2>\n<h2>Fanta\u2019s 13th floor<\/h2>\n<p>Moving in a completely different direction from Google, Coca-Cola\u2019s <a href=\"https:\/\/www.campaignlive.co.uk\/article\/fanta-creates-elevator-crash-vr-experience-snapchat-enabled-packs-halloween\/1447940\" target=\"_blank\">biggest Halloween investment<\/a> has come in the form of a Fanta elevator-crash VR experience at Thorpe Park and Westfield Stratford.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">These people were brave enough to visit the 13th Floor, are you? Experience it online if you dare. <a href=\"https:\/\/twitter.com\/hashtag\/Fanta13thFloor?src=hash&amp;ref_src=twsrc%5Etfw\">#Fanta13thFloor<\/a><\/p>\n<p>\u2014 Fanta GB (@Fanta_GB) <a href=\"https:\/\/twitter.com\/Fanta_GB\/status\/925150326834917377?ref_src=twsrc%5Etfw\">October 31, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\nIf you\u2019ve been on Twitter in the last week, you\u2019ve probably seen the promoted tweets already using the <a href=\"https:\/\/twitter.com\/search?q=%23Fanta13thFloor&amp;src=tyah\" target=\"_blank\">#Fanta13thFloor<\/a>. The campaign has spread further to allow anyone to experience it online. While not as immersive as the VR experience, the content has still managed to hit the right scare notes among its audience.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Just watched <a href=\"https:\/\/twitter.com\/hashtag\/Fanta13thFloor?src=hash&amp;ref_src=twsrc%5Etfw\">#Fanta13thFloor<\/a>, pretty good but probably much better with a VR set <a href=\"https:\/\/twitter.com\/hashtag\/scary?src=hash&amp;ref_src=twsrc%5Etfw\">#scary<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Halloween2017?src=hash&amp;ref_src=twsrc%5Etfw\">#Halloween2017<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/goodforalaugh?src=hash&amp;ref_src=twsrc%5Etfw\">#goodforalaugh<\/a><\/p>\n<p>\u2014 Em (@ELB_facilities) <a href=\"https:\/\/twitter.com\/ELB_facilities\/status\/925192197821038593?ref_src=twsrc%5Etfw\">October 31, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Well the <a href=\"https:\/\/twitter.com\/fanta?ref_src=twsrc%5Etfw\">@fanta<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Fanta13thFloor?src=hash&amp;ref_src=twsrc%5Etfw\">#Fanta13thFloor<\/a> has skyrocketed our blood pressure today! Terrifyingly good video for <a href=\"https:\/\/twitter.com\/hashtag\/Halloween?src=hash&amp;ref_src=twsrc%5Etfw\">#Halloween<\/a> ? <a href=\"https:\/\/t.co\/5Vn8AsQDpt\">https:\/\/t.co\/5Vn8AsQDpt<\/a><\/p>\n<p>\u2014 Actuate (@WeareActuate) <a href=\"https:\/\/twitter.com\/WeareActuate\/status\/925288791836852224?ref_src=twsrc%5Etfw\">October 31, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Hammer House of Horror\u2019s Hoxton Hive<\/h2>\n<p>Hammer Films, responsible for nearly every great British horror film pre-1980, has created an immersive theatrical experience at Victorian music hall, Hoxton Hall. With over 105 \u2018scenes\u2019 to explore in the two-hour \u2018Vampire Hive\u2019 show, the makers promise a unique and unforgettable experience. The run has also been extended, due to its popularity, until 4th November.<\/p>\n<p>&nbsp;<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/QwdzgL1y1Ig\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Make Halloween Great Again<\/h2>\n<p>Trick or Treat is back on the menu with Beano.com\u2019s take on one of the \u2018scariest\u2019 outfits for children according to its poll of 2,00 parents. The Donald is ranked alongside Voldemort and Frankenstein as one of the top outfit choices for children this year. To celebrate this, Beano.com enlisted the help of reader Jonathan McCarthy, 6, to take to London\u2019s streets and say amazing things like \u2018Halloween is fake\u2019.<\/p>\n<p>&nbsp;<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vC0EoqXsj58\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Stranger Things<\/h2>\n<p>Have you seen it yet? All 458 minutes of series two has been out since Friday \u2013 which means you could have watched it 14 times already! Outside of the awesomeness that is Steve and Dustin (no spoilers), The Drum has very helpfully detailed all the brand collaborations with Netflix\u2019s Stranger things, including Oxford Circus and Top Shop takeovers (the latter displaying a Barb shrine), Reebok\u2019s limited Ghostbusters release (thank you Dustin), Eggo\u2019s waffles (obviously) and even the nicest cease and desist letter ever.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Have you paid tribute to Barb yet? Visit her shrine at our Oxford St. store till 31st Oct?<a href=\"https:\/\/twitter.com\/hashtag\/JusticeForBarb?src=hash&amp;ref_src=twsrc%5Etfw\">#JusticeForBarb<\/a> <a href=\"https:\/\/twitter.com\/NetflixUK?ref_src=twsrc%5Etfw\">@NetflixUK<\/a> <a href=\"https:\/\/t.co\/uy5jvUz674\">https:\/\/t.co\/uy5jvUz674<\/a> <a href=\"https:\/\/t.co\/CZ9XcWudHR\">pic.twitter.com\/CZ9XcWudHR<\/a><\/p>\n<p>\u2014 Topshop (@Topshop) <a href=\"https:\/\/twitter.com\/Topshop\/status\/923557391198818304?ref_src=twsrc%5Etfw\">October 26, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">Strange things are happening at Oxford Circus station <a href=\"https:\/\/twitter.com\/hashtag\/StrangerThings?src=hash&amp;ref_src=twsrc%5Etfw\">#StrangerThings<\/a> <a href=\"https:\/\/twitter.com\/NetflixUK?ref_src=twsrc%5Etfw\">@NetflixUK<\/a> <a href=\"https:\/\/twitter.com\/ExterionMediaUK?ref_src=twsrc%5Etfw\">@ExterionMediaUK<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/HelloLondon?src=hash&amp;ref_src=twsrc%5Etfw\">#HelloLondon<\/a> <a href=\"https:\/\/t.co\/OWHbODNb4D\">pic.twitter.com\/OWHbODNb4D<\/a><\/p>\n<p>\u2014 Transport for London (@TfL) <a href=\"https:\/\/twitter.com\/TfL\/status\/922828249234923521?ref_src=twsrc%5Etfw\">October 24, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><strong>Seen something better for Halloween? Don\u2019t leave it in the upside down, link it in the comments below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where we now apparently say Happy Halloween, the haunted seasonal event has firmly embedded itself in the awkward summer\u2019s-over-but-Christmas-isn\u2019t-really-here-yet advertising cycle. Here are five of the best campaigns for this year\u2019s Halloween. <\/p>\n","protected":false},"author":423,"featured_media":109298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,3531,3703],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109295"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=109295"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109295\/revisions"}],"predecessor-version":[{"id":109297,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109295\/revisions\/109297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/109298"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=109295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=109295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=109295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}