{"id":109549,"date":"2017-11-06T10:22:26","date_gmt":"2017-11-06T10:22:26","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=109549"},"modified":"2017-11-06T10:22:26","modified_gmt":"2017-11-06T10:22:26","slug":"6-pr-lessons-from-stranger-things","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/6-pr-lessons-from-stranger-things\/","title":{"rendered":"6 PR lessons from Stranger Things"},"content":{"rendered":"

While you\u2019re probably not fighting the upside down at work, there\u2019s still plenty we can take from the Stranger Things gang to apply to our everyday PR practices.<\/strong><\/p>\n

*WARNING \u2013 mild spoilers lurk ahead, though Stranger Things 2 has been out long enough for everyone to have watched it multiple times over. Totally Tubular!*<\/p>\n

1. \u2018Mornings are for coffee and contemplation\u2019 \u2013 Hopper<\/span><\/strong>
\nYou\u2019ve probably checked your emails all the way into work, and once you hit your desk you\u2019re swamped \u2013 digging your way through your inbox until it once again has some semblance of sanity. When you first get in take a breather, talk to your colleagues and plan the day ahead \u2013 everyone is their most alert and this period of \u2018contemplation\u2019 can produce the best creative ideas.<\/p>\n

2. \u2018Friends don\u2019t lie\u2019 \u2013 Eleven (and others)<\/span><\/strong>
\nWorking as a team is vital for public relations. While it may seem that you have a different story to tell different stakeholders \u2013 and often you do \u2013 making sure you\u2019re\u00a0consistent with your allies lets them pull in the same direction. To make this simple, Vuelio Stakeholder Management<\/a> allows you to track who in your team has said what and to whom, so everyone is on the same page.<\/p>\n

3. \u2018Class, please welcome, all the way from sunny California, the latest passenger to join us on our curiosity voyage: Maxine!\u2019 \u2013 Mr Clarke<\/span><\/strong>
\nHow many teachers would take a call from a child at 10pm to help build a sensory deprivation tank? Mr Clarke is keen to encourage his class to push boundaries and think outside the box. Too often in a PR organisation the most senior directors are pulling the team. Great concepts and knowledge can come from anywhere (including the \u2018kids\u2019), and the best agencies push their teams, encouraging ideas no matter what the source is.<\/p>\n

4. \u2018Nobody normal ever accomplished anything meaningful in this world.\u2019 \u2013 Jonathan<\/span><\/strong>
\nBeing different and unique is the best way to stand out for both you and your client. It may seem like obvious advice, but don\u2019t always do what\u2019s been done before, don\u2019t stick to accepted wisdom and don\u2019t be normal. Floating something large down the Thames caught everyone\u2019s attention the first time, but it\u2019s now become a norm. Find something new and keep pushing boundaries.<\/p>\n

5. \u2018I am on a curiosity voyage, and I need my paddles to travel. These books are my paddles.\u2019 \u2013 Dustin<\/span><\/strong>
\nResearch, research, research. In-house have a distinct advantage here, they should know their brand, product and service inside out. Agencies have to work twice as hard to fully integrate themselves with the client before being able to effectively communicate on their behalf. Sector specific content and finding the right influencers<\/a> is vital to understanding the company, the company\u2019s aims and the company\u2019s target audience. Research can also predict potential pitfalls along the way, so there is no excuse to end up curiosity creek without a paddle.<\/p>\n

6. \u2018I may be a pretty s**tty boyfriend, but turns out I\u2019m actually a pretty damn good babysitter.\u2019 \u2013 Steve<\/span><\/strong>
\nNo you\u2019re <\/em>desperate to fit Steve into this article. To be honest there were lots of golden Steve moments that could have made the list, but his character arc from confused jock boyfriend to solid advice-wielding parental figure is both heart-warming and spot on. If you find out you\u2019re good at something, there\u2019s no shame consistently being excellent at it. That doesn\u2019t mean you don\u2019t ever leave your comfort zone (see: Steve in the tunnels surrounded by Demadogs), but playing to your strengths is a no-brainer, even if that means staying on the bench to save the day.<\/p>\n

What other PR lessons can we take from Stranger Things? Post your comment below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

While you\u2019re probably not fighting the upside down at work, there\u2019s still plenty we can take from the Stranger Things gang to apply to our everyday PR practices. <\/p>\n","protected":false},"author":423,"featured_media":109553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109549"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=109549"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109549\/revisions"}],"predecessor-version":[{"id":109555,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/109549\/revisions\/109555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/109553"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=109549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=109549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=109549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}