{"id":109680,"date":"2017-11-08T10:34:35","date_gmt":"2017-11-08T10:34:35","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=109680"},"modified":"2017-11-08T10:34:35","modified_gmt":"2017-11-08T10:34:35","slug":"everyone-has-280characters","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/everyone-has-280characters\/","title":{"rendered":"Everyone has #280characters"},"content":{"rendered":"

Twitter has finally rolled out 280-character tweets across the platform, after trialling the initiative<\/a> with a handful of users at the end of September. As with any change on social media, the general consensus is to be outraged \u2013 but some brands are making use of the new limit to have \u2018fun\u2019.<\/strong><\/p>\n

*unneccesary warning* this post is much longer than it would have been before the new 280-character limit. \u00a0<\/em><\/p>\n

To check that your account has been accepted into the 280 club, either write a really long tweet or check for a little blue ring, which has replaced character count, when you write a new tweet. It should look like this:<\/p>\n

\"280<\/p>\n

\"280<\/p>\n

\"280<\/p>\n

A character count appears for the final 20 characters and the ring then turns yellow:<\/p>\n

\"280characters\"<\/p>\n

When you hit zero and beyond, it turns red and your numbers become negative:<\/p>\n

\"280<\/p>\n

Not everyone on Twitter is delighted with the change, and for many social media managers this is seen as ruining Twitter\u2019s USP<\/a>.<\/p>\n

Our own social media manager, Kirsti Kauronen, said: \u2018One of the main reasons Twitter became so successful was because of the brevity of posts \u2013 if you can\u2019t say what you want in 140 characters (which I think is most people\u2019s attention span anyway) you might begin to bore people and Twitter might not be the right platform for you.<\/p>\n

\u2018From a communications perspective, I can see why many social media managers would be happy to avoid the everyday battle with the character limit but, personally, I\u2019d prefer to keep it!\u2019<\/p>\n

Keeping to such a short limit encouraged creativity and so some are planning to stick to 140 characters:<\/p>\n

\n

Hey @Twitter<\/a>, we’ll stick to 140, it’s all we ever needed. #280characters<\/a> pic.twitter.com\/mJqHYxIKwF<\/a><\/p>\n

\u2014 M&C Saatchi Abel (@mcsaatchiabel) November 8, 2017<\/a><\/p><\/blockquote>\n