{"id":110826,"date":"2017-12-07T11:06:14","date_gmt":"2017-12-07T11:06:14","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=110826"},"modified":"2017-12-13T12:30:41","modified_gmt":"2017-12-13T12:30:41","slug":"the-guardian-to-relaunch-in-tabloid-format","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/the-guardian-to-relaunch-in-tabloid-format\/","title":{"rendered":"The Guardian to relaunch in tabloid format"},"content":{"rendered":"

Katharine Viner, editor-in-chief of Guardian News and Media, has revealed that the Guardian will be relaunched next year in tabloid format.\u00a0Viner was speaking to Amol Rajan on BBC Radio 4\u2019s The Media Show<\/a>.<\/strong><\/p>\n

From 15 January, the paper will be \u2018reinvented\u2019 in the new tabloid format, and also printed in a new location \u2013 both changes will help the Guardian to \u2018save a lot of money\u2019.<\/p>\n

Rajan\u00a0pointed out that the Independent went tabloid 14 years ago and asked why it has taken the Guardian so long to follow suit.\u00a0Viner explained that the change is to suit the \u2018moment\u2019, and that, as a publishing organisation, they needed to decide what print is for in a digital era.\u00a0Viner believes being able to adapt and present something more \u2018visual\u2019 and \u2018keepable\u2019 is what will keep the Guardian relevant.<\/p>\n

Media watchers will note that while the Independent did switch to tabloid format in 2003, the paper is now digital-only \u2013 unable to sustain a print product in this \u2018moment\u2019.<\/p>\n

There is better news<\/a> from other print publishers though, the i paper (which was sold by the Independent\u2019s Evgeny Levedev in 2016 to Johnston Press) is now reporting profits of \u00a31m a month. This is a much lighter paper though, and in more competition with the likes of The Evening Standard and Metro than the traditional broadsheets.<\/p>\n

Viner\u00a0refused to be pushed by Rajan\u00a0on what would be \u2018removed\u2019 from the paper when it reduces in size explaining it will still include the \u2018long read\u2019 that it currently publishes, and the same amount of journalism.<\/p>\n

Viner\u00a0revealed the exclusive while discussing the split between the print and digital audiences at the Guardian. While 50% of revenues still come from print, the digital revenues are rising and\u00a0Viner expects them to eventually take over the print revenues.<\/p>\n

This may not be enough, as\u00a0Viner discussed the collapsing ad revenue model and she agreed that Google and Facebook were too powerful and dominant \u2013 leaving no room for anyone else. This is particularly concerning when a majority of your audience is reading online, which is perhaps why\u00a0Viner said there would be \u2018no harm\u2019 in a CMA investigation into the tech giants.<\/p>\n

 <\/p>\n

Since you\u2019re here \u2026
\n\u2026 we have a small favour to ask. The Vuelio Media Database<\/a>\u00a0lists a wealth of journalists, bloggers, influencers and media titles, please check it out.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Kath Viner, editor-in-chief of Guardian News and Media, has revealed that the Guardian will be relaunched next year in tabloid format. Kath was speaking to Amol Rajan on BBC Radio 4\u2019s The Media Show.<\/p>\n","protected":false},"author":423,"featured_media":110827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,350,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/110826"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=110826"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/110826\/revisions"}],"predecessor-version":[{"id":110970,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/110826\/revisions\/110970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/110827"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=110826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=110826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=110826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}