{"id":110872,"date":"2017-12-11T10:19:42","date_gmt":"2017-12-11T10:19:42","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=110872"},"modified":"2017-12-11T10:19:42","modified_gmt":"2017-12-11T10:19:42","slug":"7-things-your-media-centre-needs","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/7-things-your-media-centre-needs\/","title":{"rendered":"7 things your media centre needs"},"content":{"rendered":"<p><strong>Every brand or business should have a press-friendly digital presence and an Online Media Centre is the easiest way to fulfil this need. Knowing what you should and shouldn\u2019t include can often be a challenge, so Vuelio has spoken to journalists and newsroom experts to determine exactly what your media centre needs.<\/strong><\/p>\n<p>The latest Vuelio white paper \u2018<a href=\"https:\/\/www.vuelio.com\/uk\/resources\/white-papers\/online-media-centres-managing-your-digital-presence\/\" target=\"_blank\">Online Media Centres: Managing Your Digital Presence<\/a>\u2019, is your one-stop-shop for all your media centre needs, and covers topics such as: What\u2019s a media centre\u2019s purpose out of hours? And when should you require journalists to sign up?\u00a0How do bloggers use media centres?<\/p>\n<p>The white paper also includes the anatomy of a media centre \u2013 the seven things all media centres should include. here are the first four, can you guess the rest?<\/p>\n<p><span style=\"font-size: 20px;\"><strong>1. Contacts page<\/strong><\/span><br \/>\nPossibly the most important element is a list of all the key contacts the press could need for any eventuality.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>2. Press releases<\/strong><\/span><br \/>\nThis may seem obvious, but keep a regularly-updated library of press releases in date order.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>3. Pictures and video<\/strong><\/span><br \/>\nYour media centre should host large downloadable files so journalists can easily access this email-unfriendly material.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>4. Company information<\/strong><\/span><br \/>\nHave background information about your company and business so it gives media contacts a bigger picture and more editorial content to flesh out their story.<\/p>\n<p>&nbsp;<\/p>\n<p>For the full anatomy, and an exploration of the perfect media centre, <a href=\"https:\/\/www.vuelio.com\/uk\/resources\/white-papers\/online-media-centres-managing-your-digital-presence\/\" target=\"_blank\">download the white paper today<\/a>.<\/p>\n<p><strong>Do you have an excellent media centre? Share it in the comments below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every brand or business should have a press-friendly digital presence and an Online Media Centre is the easiest way to fulfil this need. Knowing what you should and shouldn\u2019t include can often be a challenge, so Vuelio has spoken to journalists and newsroom experts to determine exactly what your media centre needs. <\/p>\n","protected":false},"author":423,"featured_media":110875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,3643,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/110872"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=110872"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/110872\/revisions"}],"predecessor-version":[{"id":110969,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/110872\/revisions\/110969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/110875"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=110872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=110872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=110872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}