{"id":111046,"date":"2017-12-18T10:27:16","date_gmt":"2017-12-18T10:27:16","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=111046"},"modified":"2017-12-18T10:27:16","modified_gmt":"2017-12-18T10:27:16","slug":"7-tips-to-become-a-pr-jedi-master","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/7-tips-to-become-a-pr-jedi-master\/","title":{"rendered":"7 tips to become a PR Jedi Master"},"content":{"rendered":"

Sick of hearing that public relations is the \u2018dark side\u2019? Chances are you\u2019re already a PR Jedi but we\u2019re here to guide you to the next level so you can become a Master of the light side.\u00a0<\/strong><\/p>\n

*And don\u2019t worry, no \u2018The Last Jedi\u2019 spoilers.*<\/strong><\/em><\/p>\n

A Jedi is selfless, doesn\u2019t show emotion and stays in control for the good of others. A Jedi never uses their lightsaber to attack.<\/p>\n

The dark side is about emotion over control, reacting with your heart rather than your head and attacking for your own needs.\u00a0Which may sound like some industries, but not the PR industry.<\/p>\n

It\u2019s difficult to see in what way a PR pro isn\u2019t already a Jedi; they manage reputations on behalf of others, always attempting to stay calm in order to maintain control in any<\/em> situation. Their output is not determined by emotional responses but carefully considered to remain professional. And if the pen is mightier than the lightsaber, a PR uses theirs in defence of the business or brand they represent \u2013 and never to attack others.<\/p>\n

Congratulations young Padawan \u2013 you\u2019ve already attained Jedi status. But now it\u2019s time to go one step further; become a Master with these simple tips:<\/p>\n

1. Be patient
\n<\/strong><\/span>It takes time and hard work to become a Master, no one gets there overnight. It may feel like you\u2019re brimming with incredible ideas that senior staff \u2013 the Masters \u2013 don\u2019t understand the significance of. Be patient, they have the full picture and the final say; keep working hard and understand your current place in the order, and you\u2019ll get there.<\/p>\n

2. Control your emotion
\n<\/strong><\/span>A PR pro knows they need to remain clearheaded to be an effective communicator, and while \u2018there\u2019s no such thing as bad publicity\u2019 may work for some, it\u2019s better not to get into petty squabbles with irate customers or cheeky competitors. Keep your cool to emerge victorious.<\/p>\n

3. Gather all the facts
\n<\/strong><\/span>If an emotional reaction is instinctive and immediate, the opposite is considered and in possession of all the facts. Sometimes, not taking action seems like a mistake but caution is a PR\u2019s ally when the story is generally told by others (your influencers).<\/p>\n

4. Learn how to defend yourself<\/span>
\n<\/strong>Jedi do not attack others but they definitely defend themselves. Firefighting is a bigger or smaller part of a PR pro\u2019s job depending on the nature of the business being represented, but the need to defence can arise for any PR at any time. If something unexpected happens you need to know how to manage it, using all your Jedi powers.<\/p>\n

5.\u00a0Complete the story
\n<\/strong><\/span>A dark lord acts and moves on, not stopping to consider the outcome of their actions (or whether the rebel alliance are now forming a counter attack). A Jedi Master takes time to assess what\u2019s been before and tells that story to the Jedi Council so they can plan what\u2019s next. Use Vuelio Monitoring<\/a>, Reporting<\/a> and Canvas<\/a> to make sure you can see the full picture of your work and easily deliver it to your own Jedi Council (the board).<\/p>\n

6. Do or do not. There is no try.
\n<\/strong><\/span>Don\u2019t spend forever planning and thinking about something. Maybe you\u2019ve got the perfect campaign pitch, you\u2019re desperate to start using video or you want to build relationships with the biggest bloggers<\/a> in the business. A PR Master follows through on their plans, and doesn\u2019t let the fear of failure take over. After all, as our friend Yoda says: \u2018Fear is the path to the dark side\u2026fear leads to anger\u2026anger leads to hate\u2026hate leads to suffering.\u2019<\/p>\n

7. Use the force<\/strong><\/span>
\nObviously.<\/p>\n

 <\/p>\n

Good luck young Padawan.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Sick of hearing that public relations is the \u2018dark side\u2019? Chances are you\u2019re already a PR Jedi but we\u2019re here to guide you to the next level so you can become a Master of the light side. <\/p>\n","protected":false},"author":423,"featured_media":111047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111046"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=111046"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111046\/revisions"}],"predecessor-version":[{"id":111049,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111046\/revisions\/111049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/111047"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=111046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=111046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=111046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}