{"id":111204,"date":"2018-01-02T09:15:53","date_gmt":"2018-01-02T09:15:53","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=111204"},"modified":"2018-01-30T10:57:55","modified_gmt":"2018-01-30T10:57:55","slug":"whats-real-engagement-on-instagram","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/whats-real-engagement-on-instagram\/","title":{"rendered":"What\u2019s real engagement on Instagram?"},"content":{"rendered":"

Instagram has released its stats of the year<\/a>\u00a02017, with top hashtags, celebrities and most-Instagrammed cities. But beyond the lists of usual suspects, what can this Instagram data tell us about influence on the visual platform?<\/strong><\/p>\n

Influence on Instagram has been in the news throughout 2017, with reports of buying followers sullying the integrity of \u2018genuine influence\u2019. But even with social accounts that boast millions of \u2018real\u2019 followers \u2013 does having more mean having more influence?<\/p>\n

One element of influence is engagement \u2013 how much the individual interacts with and provokes response from their followers, and, in turn, how much that creates a community. A \u2018like\u2019 on an Instagram post could be a passive action \u2013 your post would appear in your follower\u2019s feed and they double tap to like \u2013 not much effort on their part.<\/p>\n

Or perhaps the like isn\u2019t even from your follower \u2013 maybe you\u2019ve played a good hashtag game, causing your post to appear in a new \u2018discover\u2019 timeline. A like that way could mean even less if it\u2019s someone who won\u2019t see your post again or engage with your account. Though this can get even trickier \u2013 if they become a follower then it obviously means more.<\/p>\n

One method of measuring real engagement is through Instagram Stories. The collections of posts and videos put together by users are typically less polished, using emojis and text with a more \u2018personal\u2019 insight into their lives. Stories have to be actively watched, so they don\u2019t just appear if you login to Instagram, they have to be consumed \u2013 much like people choose a TV channel to watch.*<\/p>\n

Instagram Stories, for those that don\u2019t use them, do not have traditional visible data to the outside world. A user can see how many, and more specifically who, has watched a story but that\u2019s how far this data usually travels.<\/p>\n

Now Instagram has revealed the most-viewed Instagram Stories of 2017, from verified accounts with over five million followers:<\/p>\n

    \n
  1. Lele Pons @lelepons (74)<\/li>\n
  2. Neymar Jr. @neymarjr (11)<\/li>\n
  3. Olga Buzova @buzova86 (-)<\/li>\n
  4. Kim Kardashian @kimkardashian (6)<\/li>\n
  5. Amanda Cerny @amandacerny (99)<\/li>\n
  6. Chiara Ferragni @chiaraferragni (-)<\/li>\n
  7. Maluma @maluma (46)<\/li>\n
  8. Anitta @anitta (57)<\/li>\n
  9. Ariana Grande @arianagrande (4)<\/li>\n
  10. Kourtney Kardashian @kourtneykardash (22)<\/li>\n<\/ol>\n

    The numbers in brackets are the users\u2019 place in the top 100 Instagram accounts by followers, with third place Olga Buzova and sixth place Chiara Ferragni both failing to make the top 100 by a margin of some seven million followers.<\/p>\n

    While some followers may not watch Stories, it is surprising that Kim Kardashian, with five times the number of followers as Lele Pons and 10 times the followers of Buzaova, is still beaten by both in this list.<\/p>\n

    Though the number of Stories put out by these users varies wildly, this new method of reaching fans is a clear indication that macro influencers aren\u2019t necessarily driving the most engagement or reaching the right people \u2013 which should be a consideration for all brands and businesses looking to work with Instagram stars in 2018.<\/p>\n

    Want to reach real influencers and grammers? Check out the Vuelio Influencer Database<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Instagram has released its stats of the year, with top hashtags, celebrities and most-Instagrammed cities. But beyond the lists of usual suspects, what can this Instagram data tell us about influence on the visual platform? <\/p>\n","protected":false},"author":423,"featured_media":111205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,3484,7272,3729],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111204"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=111204"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111204\/revisions"}],"predecessor-version":[{"id":112010,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111204\/revisions\/112010"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/111205"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=111204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=111204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=111204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}