{"id":111218,"date":"2018-01-02T10:15:22","date_gmt":"2018-01-02T10:15:22","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=111218"},"modified":"2018-01-30T10:57:32","modified_gmt":"2018-01-30T10:57:32","slug":"7-pr-new-years-resolutions","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/7-pr-new-years-resolutions\/","title":{"rendered":"7 PR New Year\u2019s Resolutions"},"content":{"rendered":"

Morning too dark? Feeling bloated? Groggy head? Welcome to 2018! Today is the first day back in the office for a lot of the country so now is the perfect time to make your professional New Year\u2019s resolutions. And because it\u2019s your first day back, we\u2019ve done all the hard work for you.<\/strong><\/p>\n

7 New Year\u2019s Resolutions for the public relations professional:<\/p>\n

1. Make new friends…<\/span>
\n<\/strong>2018 is a brand new year and you\u2019ve got the chance to make new friends and find new ways of reaching your audience. If you\u2019re stuck in a cycle of the same old influencers for your outreach, now is the time to reach newbies \u2013 there\u2019s always more relevant influencers than you think. And if you\u2019re struggling to find those people, you obviously aren\u2019t using the Vuelio Influencer Database<\/a>.<\/p>\n

2. …and stay in touch with old friends<\/span>
\n<\/strong>Making new friends doesn\u2019t mean you have to forgot your old friends. Good relationships need nurturing, give your influencers a little bit of TLC in 2018 \u2013 wish those journalists, broadcasters and bloggers \u2018Happy New Year\u2019 and make it clear you\u2019re available when they need you.<\/p>\n

3. Adopt a healthy balanced diet<\/span>
\n<\/strong>Instagram is great! It\u2019s a great way to reach millennials and spread brand awareness. But is it great for links and tangible ROI? That\u2019s fine, it\u2019s what we use Twitter for! But is your entire target market on Twitter? That\u2019s why we use magazines, most of your audience read them \u2013 but your client asked you to do something new and innovative\u2026 so an experiential event is in order!<\/p>\n

Don\u2019t use one channel to reach your audience, take advantage of all the routes that now exist in a healthy, balanced way.<\/p>\n

4. Lose the flab<\/strong><\/span>
\nYou\u2019re a professional storyteller, not a salesperson. You don\u2019t need to communicate your product or service by describing it as the most amazing, incredible idea since sliced bread! Be innovative and use your creativity \u2013 that\u2019s why you went into PR in the first place.<\/p>\n

5. Be more organised<\/span>
\n<\/strong>Not sure who is talking to which stakeholder? How\u2019s that line of enquiry going? Did someone get back to that member of the public? No one likes to be caught out and a little organisation can go a long way. Vuelio Stakeholder Management<\/a> can track what\u2019s happening with all stakeholder interactions in your organisation so you know what\u2019s been said, when.<\/p>\n

6. Stop being boring<\/span>
\n<\/strong>Another PowerPoint? Is that really the best way to tell your company, colleagues and the board how awesome you are? Investors don\u2019t want to sit through endless slides of static clippings, and let\u2019s be honest \u2013 neither do you! 2018 is the year that visually attractive, interactive displays are used to share content and media coverage \u2013 check out this Canvas<\/a> from the Vuelio Blog Awards to see what we mean, then find out how to make your own Canvas here<\/a>.<\/p>\n

7. Don\u2019t be lazy<\/strong><\/span>
\nIt can\u2019t be said enough in these Resolutions. You\u2019re here because you\u2019re creative \u2013 so be creative! The year of 2017 is over, leave the concepts and ideas that made it great behind you, and focus on 2018. It may take some time to find the next big thing, but the UK PR industry is incredible \u2013 so that next idea could come from anyone, including you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Morning too dark? Feeling bloated? Groggy head? Welcome to 2018! Today is the first day back in the office for a lot of the country so now is the perfect time to make your professional New Year\u2019s resolutions. And because it\u2019s your first day back, we\u2019ve done all the hard work for you.<\/p>\n","protected":false},"author":423,"featured_media":111219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,1109,7238],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111218"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/423"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=111218"}],"version-history":[{"count":2,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111218\/revisions"}],"predecessor-version":[{"id":112009,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111218\/revisions\/112009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/111219"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=111218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=111218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=111218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}