{"id":111427,"date":"2018-01-10T13:21:58","date_gmt":"2018-01-10T13:21:58","guid":{"rendered":"https:\/\/www.vuelio.com\/uk\/?p=111427"},"modified":"2019-09-10T15:26:34","modified_gmt":"2019-09-10T14:26:34","slug":"blogger-spotlight-with-stefan-toren-ar-factory","status":"publish","type":"post","link":"https:\/\/www.vuelio.com\/uk\/blog\/blogger-spotlight-with-stefan-toren-ar-factory\/","title":{"rendered":"Blogger Spotlight: Stefan Toren, A&#038;R Factory"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.anrfactory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">A&amp;R Factory<\/a> launched in 2012\u00a0and is one of the most prominent blogs in the A&amp;R scene. Promoting new and emerging talent, A&amp;R Factory was recently ranked in the <a href=\"https:\/\/www.vuelio.com\/uk\/social-media-index\/music-blogs-uk-top-10\/?clid=Blog\">Top 10 UK Music Blogs<\/a>. We spoke to Stefan Toren, A&amp;R Manager at the blog, who told us about Yebba, his favourite methods of consuming music and working with brands.\u00a0<\/strong><\/p>\n<p><strong><span style=\"font-size: 20px;\">How would you describe your blog?<\/span><br \/>\n<\/strong><a href=\"https:\/\/www.anrfactory.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">A&amp;R Factory<\/a>\u00a0is representing new and emerging unsigned music from across the world. Our readership includes independent and major labels, publishers, management companies, radio stations, PR and sync companies from across the world who use our website as a resource to discover and sign acts.<\/p>\n<p><strong><span style=\"font-size: 20px;\">What makes your blog successful?<\/span><br \/>\n<\/strong>Staying independent and true to new and unsigned music.<\/p>\n<p><strong><span style=\"font-size: 20px;\">In your opinion, who is the best artist of 2017?<\/span><br \/>\n<\/strong>As always, Ed Sheeran never disappoints!<\/p>\n<p><strong><span style=\"font-size: 20px;\">Is there a breakthrough music act we should be looking out for in 2018?<\/span><br \/>\n<\/strong>Yebba<\/p>\n<p><span style=\"font-size: 20px;\"><strong>What are the last three songs you listened to? (Be honest!)<\/strong><\/span><\/p>\n<ol>\n<li>Lou Bega &#8211; Mambo No. 5 (don\u2019t judge)<\/li>\n<li>The Beatles &#8211; I Am The Walrus<\/li>\n<li>Wolf Alice &#8211; Moaning Lisa Smile<\/li>\n<\/ol>\n<p><strong><span style=\"font-size: 20px;\">What\u2019s your preferred method of listening to music?<\/span><br \/>\n<\/strong>Streaming \/ Download \/ Vinyl<\/p>\n<p><strong><span style=\"font-size: 20px;\">Name a musical performance in history you wish you could have seen?<\/span><br \/>\n<\/strong>Queen (Live Aid 1985).<\/p>\n<p><strong><span style=\"font-size: 20px;\">How do you like to work with PRs?<\/span><br \/>\n<\/strong>Connect with us via email, no spam. Let&#8217;s work together on breaking new artists.<\/p>\n\t<div  style='background:#f7f7f7;color:#333333;border-color:#333333;' class='av_promobox  avia-button-yes   avia-builder-el-0  avia-builder-el-no-sibling '>\t\t<div class='avia-promocontent'><p>\n<span style=\"font-size: 18px;\"><strong>Want to work with influencers?\u00a0<\/strong>Try the Vuelio Media Database and get access to 11,000 UK Bloggers in\u00a0Music, Film, Arts\u00a0&amp; more.<\/span><\/p>\n<\/div><div  class='avia-button-wrap avia-button-right ' ><a href='https:\/\/www.vuelio.com\/uk\/pr-software\/media-database\/?clid=promo_spotlight#get-pricing'  class='avia-button   avia-icon_select-no avia-color-custom avia-size-medium avia-position-right '  style='background-color:#16b6eb; border-color:#16b6eb; color:#ffffff; ' ><span class='avia_iconbox_title' >Get in touch<\/span><\/a><\/div>\t<\/div>\n<p><strong><span style=\"font-size: 20px;\">Do you have any examples of favourite brand campaigns\/collaborations you\u2019ve worked on?<\/span><br \/>\n<\/strong>Last year, we were honoured to <a href=\"https:\/\/www.anrfactory.com\/win-limited-edition-download-festival-zippo-windproof-lighters\/\" target=\"_blank\" rel=\"noopener noreferrer\">work with Zippo lighters<\/a> promoting the limited edition download festival lighter.<\/p>\n<p><span style=\"font-size: 20px;\"><strong>What do you prefer to call yourself (blogger\/influencer\/content creators etc)?<\/strong><\/span><br \/>\nTough call, I would say an Influential Blogger!<\/p>\n<p><span style=\"font-size: 20px;\"><strong>What other blogs do you read?<\/strong><\/span><br \/>\n<a href=\"https:\/\/www.musicbusiness\" target=\"_blank\" rel=\"noopener noreferrer\">Music Business Worldwide<\/a>,\u00a0<a href=\"https:\/\/www.dittomusic.com\/blog\" target=\"_blank\" rel=\"noopener noreferrer\">Ditto Music Blog<\/a>, <a href=\"http:\/\/www.hypebot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hypebot<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Stefan and A&amp;R Factory\u00a0are both listed on the\u00a0<a href=\"https:\/\/www.vuelio.com\/uk\/pr-software\/media-database\/?clid=Blog\" target=\"_blank\" rel=\"noopener noreferrer\">Vuelio Influencer Database<\/a>\u00a0along with thousands of other leading bloggers, journalists and editors.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A&#038;R Factory launched in 2012 and is one of the most prominent blogs in the A&#038;R scene. Promoting new and emerging talent, A&#038;R Factory was recently ranked in the Top 10 UK Music Blogs. We spoke to Stefan Toren, A&#038;R Manager at the blog, who told us about Yebba, his favourite methods of consuming music and working with brands. <\/p>\n","protected":false},"author":400,"featured_media":111428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7365,7272,4038,6980],"tags":[],"_links":{"self":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111427"}],"collection":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/users\/400"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/comments?post=111427"}],"version-history":[{"count":3,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111427\/revisions"}],"predecessor-version":[{"id":124298,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/posts\/111427\/revisions\/124298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media\/111428"}],"wp:attachment":[{"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/media?parent=111427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/categories?post=111427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vuelio.com\/uk\/wp-json\/wp\/v2\/tags?post=111427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}